StoryBuilt Growth strategy, Workforce Solutions, and Marketing

?? Your Workforce Strategy is Broken – Here’s How to Fix It ?? If you’re struggling with turnover, workforce disengagement, and rising labor costs, it’s time for a new approach to compensation. ?? Stop treating pay as an expense. Start using it as a growth strategy. ?? At World of Asphalt, I’m breaking down: ?? How strategic compensation reduces turnover by 22% and increases productivity by 30%. ?? The 3 compensation mistakes costing you talent and profits. ?? The exact framework for aligning pay with growth. ??? Tuesday, March 25 | 10 AM | Room 276 ?? Don’t let outdated compensation models hold you back. Join me and learn how to attract, retain, and grow your workforce. Link in the comments Drop a ?? in the comments if you’ll be there! #ConstructionLeadership #CompensationStrategy #WorkforceSolutions #WorldofAsphalt #WOA2025 #asphalt

?? The Talent War is On – Is Your Business Winning? ?? The asphalt industry is in a fierce battle for skilled labor. ?? High turnover. ?? Workforce shortages. ?? Rising labor costs. Without a strategic workforce plan, your business is at risk. ?? At #WorldofAsphalt, I’m sharing a step-by-step approach to attract, hire, and retain top talent in the industry. ? Employer Branding – How to position your company as the employer of choice. ? Recruitment Tactics – How to leverage digital platforms & industry partnerships to attract skilled workers. ? Retention Strategies – How to keep your best employees engaged and committed. ??? Join me Thursday, March 27 at 10 AM (Room 275) If you’re a business owner, HR leader, or operations manager, you can’t afford to miss this session. Drop a ?? in the comments if you’ll be there! I will drop a link to quickly add it to your World of Asphalt planner in the comments!! #WorldofAsphalt #TalentStrategy #WorkforceSolutions #ConstructionLeadership #WOA2025 #asphaltinnovation

When Texas Asphalt Pavement Association faced a workforce shortage, they didn’t guess—they listened. ?? Through Voice of Customer research, they uncovered: ? What motivated potential workers ? Why past recruiting efforts weren’t working ? The real frustrations that pushed workers away ?? Those insights led to: ?? A statewide workforce development program ?? Messaging that actually connected with future workers ?? A recruitment shift that’s changing the industry ?? Guessing doesn’t work. Listening does. ?? How are you approaching workforce challenges in your business? #WorkforceDevelopment #VoiceOfCustomer #ConstructionLeadership #PavementIndustry #BusinessGrowth #txapa #worldofasphalt #ATSSA #pavexshow #RMACES

Surveys and customer feedback forms? They only scratch the surface. If you really want to know why your customers choose (or reject) you, try this: ?? Talk to them. ? Listen 80%, talk 20%. ? Ask open-ended questions: “Tell me about your biggest challenge with pavement maintenance.” “What’s one thing that would make your life easier on-site?” ? Pay attention to emotion—that’s where the truth is. ?? Voice of Customer research reveals what truly drives buying decisions. ?? Those insights help you craft bids, sales pitches, and marketing messages that actually win. ?? When was the last time you had an open, honest conversation with a customer? Drop a ?? below if you’re ready to start listening. #CustomerUnderstanding #VoiceOfCustomer #BusinessStrategy #ConstructionMarketing #PavementBusiness

Your Team Deserves a Clear Roadmap (And It Doesn’t Take Forever!) Let’s be real—if your team doesn’t understand the plan, how can they execute it? That’s exactly what we tackled in a recent strategic planning session. In just one week, we built a plan that: ?? Defines a vision that actually gets people excited ?? Aligns big-picture goals with specific, measurable results ??? Gives every team member clarity on their role in making it happen And the reaction? ?? ?"This is the first time we’ve had a plan that actually feels doable." ?? Because strategy isn’t about overcomplicated frameworks or drawn-out planning cycles. It’s about having a roadmap that your team can actually follow. And trust me, it doesn’t take months to get there. If you want to go into this season with a plan that actually works, let’s talk. A week from now, you could have the clarity your business has been missing. ?? DM me or drop a comment to chat! #PaveX #ConExpo #NationalApshaltPavementAssociation Taylor Autrey Rick Dillaman Jake Easley

Every business owner has been there: -You put together a strong proposal. -You feel good about your pricing. -You’re confident in your team’s capabilities. …and then you lose the bid. Why? ?? Because you assumed you knew what the customer wanted. Voice of Customer research flips the script: ? Real conversations ? Real frustrations uncovered ? Real words you can use in your bids ?? The companies that listen, win. ?? When was the last time you asked a customer, “What’s really keeping you up at night?” ?? Let’s talk about it below! ?? #WinningWork #ConstructionBusiness #PavementIndustry #BusinessDevelopment #CustomerInsights #worldofasphalt2025 #ATSSA #pavexshow #RMACES #constructionworkforce #constructionmarketing #asphaltinnovation #pavers #asphaltowners

Just got back from Pavex 2025, and trust me, you're going to want to lean in ?? This isn't your typical conference recap. It's a behind-the-scenes look at the conversations about reshaping how we do business in the pavement construction world. Two presentations. Tons of energy. And insights that could be a total game-changer for your business. Want a sneak peek into what's moving the needle right now? Hit play. ?? Spoiler alert: The industry is shifting faster than you think, and the teams who get strategic are the ones who'll lead the pack. Intrigued? ?? DM me "2025 PLAN" for a FREE strategy session ?? Let's turn these insights into your competitive advantage PavexShow #AsphaltInnovation #BusinessStrategy

Is Your Compensation Model Holding Back Your Business? Discover how misaligned compensation structures can hinder productivity and employee engagement. We explore the vital connection between compensation, company goals, and strategic objectives to maximize your talent and drive success in construction, manufacturing, and more. #CompensationStrategy #BusinessGrowth #EmployeeEngagement #ConstructionIndustry #ATSSA2025 #TalentManagement #pavexshow #RMACES #StrategicPlanning #WorkplaceSuccess #worldofasphalt

Money matters, but it’s not the only thing employees care about. A paycheck alone won’t keep employees engaged. They want: ? Recognition for their hard work ? Career growth & skill development ? Flexible schedules & work-life balance ? Clear pathways for advancement Yet, most compensation structures ignore these motivators—leading to disengagement and turnover. ?? The best companies align pay with performance, career growth, and employee goals. What’s one non-monetary incentive that keeps you motivated? Let’s hear it in the comments ?? #CompanyCulture #EmployeeEngagement #Leadership #ATSSA #ATSSA2025 #TrafficExpo2025 #pavexshow #Asphaltconference #asphaltinnovation #RMACES #worldofasphalt

Look: Strategic growth season is here—let’s not wait for the busy months to catch us off guard. Why it matters: When you have a clear blueprint and an engaged team, you can boost innovation, build strong leaders, and create a steady revenue pipeline—long before you’re swamped with projects. Today at 9:30 AM: I’m speaking at the Rocky Mountain Asphalt Conference & Equipment Show (Conifer Room) about activating your leadership team and driving strategic decisions across every level of your asphalt business. Your move: Stop by my session if you’re in Denver—it’s a brand-new presentation packed with real examples, formulas, and practical tools you can implement right away. Can’t make it? Message me here on LinkedIn. Let’s talk about facilitating a strategic planning session for your team before the season hits full speed. Let’s pave the way for growth—together! #RMACES #Nationalasphaltpavementassociation #coloradoasphaltpavementassociation