CallTrackingMetrics

To make the most of your marketing budget, it's important to have accurate attribution. Luckily, CTM is the perfect tool for building a clear picture of your attribution. Check out this video for a quick refresher on how it's done: #calltracking #marketingspend #paidmedia

Arielle Kimmer cares about her customers. At every meeting, you can hear Arielle piping up, “But what about the customer?” ?? before she kicks off a new process of researching, presenting, and executing a strategic solution to whatever roadblock has come her way. As the Principal of Customer Experience at CallTrackingMetrics, Arielle Kimmer, MBA is a hands-on customer advocate, hell-bent on making the entire customer journey enjoyable and intuitive. She reads every customer review no matter the source - NPS, Capterra, TrustPilot, Software Reviews - and reaches out the moment there's even a hint of dissatisfaction or complaint. ??She strives to understand, deeply, what's gone wrong - and how we can fix it in a meaningful way. On a good day, Arielle discovers the features, interactions, and solutions that make customers feel heard and capable, then gets to work figuring out how to replicate those processes that work for even greater success. "I’m passionate about the endless opportunities in tech we have to create solutions that drive real, transformative results. ” says Arielle. “The tech industry offers this unique, wide-open landscape where we can build tools that simplify complex processes and make data more accessible to everyone.” It’s hard work, but her varied roles before CTM prepared her well ?? Before making her way to CTM, Arielle led operations in the energy and home services industry, where she oversaw HVAC sales, service, and installation teams, as well as call centers, marketing, and logistics. ?? It wasn’t a clear path to SaaS, but at each step, she’s thrived. Her type of journey is one that she believes tech companies should note - and embrace for more gender diversity. "Too often, companies limit their search to candidates from the same industry, but this can be a restrictive approach. For example, when hiring salespeople, I've had great success bringing on individuals with customer-focused, sales-driven backgrounds, such as waitresses or retail professionals who have demonstrated career advancement and are skilled in communication and customer service. By recognizing the qualities that make someone successful—regardless of their previous industry—companies can uncover exceptional talent that might otherwise be overlooked.” Today, Arielle continues to use her varied background to push her colleagues, and CTM as a whole, to greater innovation - built with the customer as the center. Always. #WomenInTech #CustomerExperience #Leadership #TechInnovation

???? Spring is here, officially! And it's time to chat about... ?? Free courses from LinkedIn and free guides from, well, us. ?? Google not letting career SEO professionals come up for air ?? AI amnesty for the rule-breakers out there ??? The features Falcon Digital Marketing relies on at CTM ??? Search Engine Journal's Jenise Uehara's hot takes on AI & work all the way from Silicon Valley And more! Let's chat.

Please welcome Kate Batz, CTM's Lead Professional Services Consultant, for our second installment of Women in Tech! ?? Kate's career in tech developed organically. From an early hobby of building websites in high school to troubleshooting resident portals, managing website redesign, and CRM migrations for a property management company, she's always shown an aptitude for software problem-solving. But it was her habit of saying "yes" to new challenges that brought her success at CTM. "I always strove to remain adaptable and try new things. In the process, I discovered that I especially enjoyed bringing order to complex workflows and providing internal and external customers with reliable and efficient solutions." But there are some complex workflows she avoids. "Budget management? Not so much." Unfortunately, her years of experience and problem-solving haven't always been a shield from doubt. Even in 2025, the gender disparity in the tech workforce rears its ugly head in customer interactions. ?? "When I was in the technical support department it was always disappointing to pick up the phone and to have the customer start the call with something like 'I don't know if you are going to be able to help me, but...' (Seriously? Don't do that!). I tried to view these calls as a challenge to excel and prove myself reliable and capable. I mean, I'm never going to not try, but I was extra motivated to bring my A-game to these types of interactions." Now, as a lead in her department, that happens less frequently. But she knows it can still happen to many, which is why she encourages women to seek out mentorship, experiment, and focus on excellence. ?? "Regardless of gender, age, or experience, whenever you are starting out in a new field or a new role, try to identify: 1. Mentors who have the knowledge you are actively building and 2. Role models who display the values you bring to your work. ??If the knowledge they have to share isn't documented, document it! Don't be afraid to experiment and try new things, even if it makes more work for yourself. Having solid foundational knowledge in your field will give you something to fall back on if you hit a snag." We couldn't agree more! ??????

Did you know that women make up only 35% of the tech workforce? This month, in honor of International Women’s Day, we’re celebrating the women at CTM who not only work in tech, but excel in it. Every day these women positively impact our revenue, processes, and company culture, pushing us further and driving us to new levels of success. To kick off our Women in Tech series, we’re excited to introduce you to our Key Account Manager, Tierre Tates, B.A.. Tierre is a powerhouse at CTM, where every day she shapes customer relationships and drives business growth with her expertise from nearly 2 decades working in sales and with businesses, schools, and nonprofits. Moving into the tech space was a leap, but she insists, "It allowed me to leverage my skills in relationship management and problem-solving in new, impactful ways." ??Tierre believes that women bring a multitude of valuable skills to the tech space, including their ability to multitask and lead with empathy - 2 skills which, she tells us, foster innovation. She also thinks that women bring adaptability, problem-solving, and collaboration to tech - especially when they are juggling parenthood, too. "As a mother to a 15-year-old, I’ve learned how to juggle priorities while maintaining focus, which directly translates into being an effective problem solver and leader in tech. This balance not only strengthens workplace efficiency, but also promotes a more empathetic and inclusive work culture." Tates also emphasizes how important it is to be in community - even in the tech space. Mentorship, she tells us, has always played a key role in her journey. "I’ve had an incredible mentor in tech, guiding me through industry challenges and career growth. I also mentor students who are looking to break into tech. We meet monthly or bi-monthly to discuss industry trends, career paths, and emerging technologies. It’s incredibly rewarding to give back and support the next generation of tech professionals, helping them find their footing and grow in this fast-paced industry." Her advice for thriving in tech? ??"Having a growth mindset—being open to learning new tools, trends, and evolving customer needs—is essential for thriving in this fast-paced industry. The ability to problem-solve, collaborate across teams, and continuously upskill - this will help you navigate the tech landscape successfully." And that kind of thinking is one of the reasons we’re so proud to kick off our Women in Tech series with Tierre - her story is just one of many shaping a new narrative for women in tech, one of many about leading with empathy, driving results with expertise, and continuing to push the industry forward. Tag a woman in tech who inspires you! Let’s keep celebrating and supporting each other. #WomenInTech #TechLeadership #Mentorship #CareerGrowth #CallTrackingMetrics

Check out our SXO & Content Strategist Andrew Clark on AdQuick's Madvertising podcast.

What’s your comfort level and expertise when it comes to AI? How do you use it day-to-day? Which systems are you familiar with? Join CEO Jenise Uehara and our new Smart Route host Andrew Clark as they explore the balancing act between human connection and AI for marketing in 2025 and beyond. With 20 years of experience in the marketing industry and as the current CEO of Alpha Brand Media, home to the much-loved Search Engine Journal, this Silicon Tech Valley leader is no stranger to AI and innovation. But her hot take? "AI is not going to help you connect with people in the way that human interaction can. It can facilitate you getting there but it won't replace it.” Because at the end of the day… ?? Nothing beats a handshake. ??? A lunch meeting seals the deal. ?? Face-to-face conversations matter. Let’s talk about how AI can enhance—not replace—genuine connections. #AI #Marketing #SmartRoute #HumanConnection

?? Hello there, Chatters! AI is out and about! It's giving your search results a shakedown, editing your content, and plugging into your conversations, even on the phone! Which is why today we're getting into: ?? How AI overviews are impacting your search rankings ?? Why AI-powered phone call analytics are a no-brainer in B2C & B2B ??? Why even Shopify merchants need call analytics according to Attribuly ?? Dr. Vrnda ‘V’ Boykin telling you to work less, but do more ?? Operational Excellence 101 with Saksham Sharda & Chris Todd Ready to chat? Read now!??

Time to Chat! But what about, you may ask? ?? ?? The woes of those in SEO ?? Dealing with unassigned GA4 traffic ?? GenAI for sales and 2025 trends ?? 4.5 minutes of riveting CTM updates with James Wicks ??? The return of the Jedi, I mean, Smart Route podcast, with Andrew Clark ???????? The rich history of Telecommunications!

??? Our Smart Route podcast is back! Meet our SEO Content Strategist and new podcast host Andrew Clark. Also, get a sneak peek of the first episode coming later this month with Jenise Uehara, CEO of Search Engine Journal. #podcast #smartroute