From our recent State of AI in Marketing report, here are five key ways marketing teams are using AI to be better marketers. Some use cases are obvious and expected, like generating customer-facing content, while others are pushing the boundaries, like campaign optimization. Others are showing up magically in the tech stack. If you haven't read the report yet, feel free to give it a look. It's a great way to benchmark against many of your peers. #StateofAIinMarketing
Callan Consulting
商务咨询服务
San Mateo，California 482 位关注者
Providing strategic marketing assistance to technology companies since 2000
关于我们
Callan Consulting has been providing executive-level marketing consulting services to technology companies since 2000. Our team brings decades of technology marketing expertise and has performed hundreds of strategic marketing projects for our clients. We also believe in giving back to the world, and carve out 10-15% of our time to work on social good initiatives, with a focus on Sub-Saharan Africa.
- 网站
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https://callanconsulting.com
Callan Consulting的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- San Mateo，California
- 类型
- 自有
- 创立
- 2000
- 领域
- Marketing strategy and planning、Messaging and positioning、Customer decision-making process、Research strategy and design、Focus groups、In-depth interviews、Quantitative research and analysis、ROI analysis and modeling、ROI sales tools and training、Pricing assessment、Marketing materials development、Sales enablement、Marketing programs和Staffing services
地点
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主要
获取路线
61 Baywood Avenue
US，California，San Mateo，94402
Callan Consulting员工
动态
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We are excited to announce our new State of AI in Technology Marketing report is live on the Callan Consulting website. This 19-page report captures the results of our in-depth conversations with 12 marketing leaders, predominantly CMOs, at a range of tech companies from early-stage startups to $1B+ public companies. It outlines how marketing organizations are using AI to be better marketers, as well as expected benefits, issues and challenges, and plans for the future. Every tech marketing leader should give it a read, both to benchmark your own team against peers, and to give you ideas and best practices as you continue building out your team's AI strategy. The report is available, free of charge, at: https://lnkd.in/gr5izdvF
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We are excited to release our State of AI in Marketing report on Thursday this week. And equally excited for our upcoming LinkedIn Live interview with two of the contributors to the report, Christine Royston, CMO of Wrike and Amy Heidersbach, CMO of Dice, who will be discussing how they are using AI to improve their marketing functions today. It's at Thursday, November 21 at 10:30 Pacific. Hope to see you there!
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We are thrilled to continue our Callan Way rollout with tenet #6, Going from General to Specific. A simple enough concept but remarkably useful across a broad range of product marketing use cases, and surprisingly easy to overlook. This is a three-minute read; feel free to give it a look and start applying it in your product marketing tactics.
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Looks like Ed’s getting a lot of value from #SeismicShift!
Eve Alexander in the house! #SeismicShift
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Even more fun!
Look who we found! With Keith Myer
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Ed and Kelley look like they are having fun!
Enjoying our time at Seismic Shift! With Kelley Noblet
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We are conducting an internal study speaking to 12 or more technology CMOs to understand the extent to which they are employing AI in their marketing teams' efforts, goals and expectations, challenges, and future plans. Interviews are ongoing, but this week's blog entry provides a brief teaser on what we're hearing so far. Stay tuned for the full report, likely coming out in September. And if you're a CMO interested in participating in the study, please let us know (message us on LinkedIn or send an email to [email protected]). We will provide you with a free copy of the report, and we would love to have your voice in the discussion.