California Citrus Mutual

Thank you to everyone who joined us for the 2025 Citrus Showcase! We were thrilled to have so many growers, exhibitors, speakers, sponsors and industry partners in attendance for a day of networking and education. Learn more about the event: https://bit.ly/4kWDEgC

Join us for our morning session with Marisa Zansler, Ph.D., Director of Economic and Market Research at the Florida Department of Citrus. Dr. Zansler will provide a comprehensive outlook on the domestic orange juice market, including trends in Florida processing, global production impacts, U.S. consumer demand, and strategies to sustain market stability amid industry recovery efforts. “With juice prices at an all-time high, we feel her expertise in this area will provide insight into trends, consumer demands, and what growers can expect moving forward,” said CCM President/CEO Casey Creamer. Dr. Zansler's presentation will begin at 8 a.m. on Wednesday, March 12, 2025, in the Charter Oak Ballroom at the Visalia Convention Center. If you haven't already, please register before the event to make check-in faster here: https://lnkd.in/g_Q3b4nZ

NEW GROWER SPOTLIGHT: David Mabs Looks to Trellis Farming as Means to Optimize Land and Resources. Check it out to learn about David Mabs and his family and how they use this innovative technique to produce their Shiranui crop. https://lnkd.in/gdZJysB9

Last week, CCM staff and Directors headed to Sacramento for our annual government relations trip. We met legislators and agency staff to educate them on the importance of citrus in the state's economy and the challenges growers face. Thank you to everyone who took the time to meet with us! Learn more about the trip: https://lnkd.in/ePXXipxP

Join us for Citrus Showcase on Wednesday, March 12, 2025, at the Visalia Convention Center for a day packed with citrus industry education and camaraderie! Our event schedule is now posted at https://lnkd.in/g_Q3b4nZ

Spending the week in Sacramento where CCM is proud to represent the interests of our growers at the State Capitol. Focusing on the pressing issues that are currently facing the Citrus industry, we are grateful for the time and opportunity to be able to speak with our elected representatives of many of the districts in California.

We spent the past 2 days in Sacramento where the board and staff of California Citrus Mutual worked on behalf of the industry forming relationships with legislators, regulators, and seeing some old friends with mutual interests in both citrus and California agriculture in general. One of our star board members, Zac Green of WN Citrus whom many know for his famous "walk about it talk about it" videos was trying to create a new post for his LinkedIn. I couldn't help but attempt to hijack the video as the opportunity was golden. Advocacy on behalf of the industry is a critical piece of what keeps our industry healthy. At Capstone Ag we are honored to help in this way.

Between 2020 and 2024, orange juice futures experienced notable fluctuations, influenced by various global factors. For instance, in 2024, prices reached record highs due to severe drought and crop diseases in Brazil, a leading global exporter. Futures for frozen concentrated orange juice nearly tripled from two years prior, reaching $4.92 per pound. These market dynamics present significant opportunities for California's fresh citrus industry, making it an attractive prospect for investors Positive Impacts on California Fresh Citrus Production: Increased Demand for Fresh Citrus: As orange juice prices soar, consumers may turn to fresh citrus as a cost-effective alternative. California, producing over 90% of U.S. fresh citrus, is well-positioned to meet this demand. Stable Production Environment: Unlike other regions, California has largely been spared from severe weather events and diseases like citrus greening, ensuring a consistent supply of high-quality fresh citrus fruits. Premium Market Positioning: California's reputation for sustainable and organic farming practices allows growers to command premium prices, catering to health-conscious consumers willing to pay more for quality produce. Investment Opportunities: Investors can capitalize on these favorable conditions by exploring opportunities in California's citrus sector. The state's stable production environment and strong market demand make it a promising area for investment. The recent trends in orange juice futures pricing underscore the resilience and potential profitability of California's fresh citrus industry, presenting compelling opportunities for investors seeking stable and rewarding ventures.

The U.S. Department of Agriculture released its annual World Markets and Trade Report for citrus. Learn about production, trends and export markets for the world's top citrus producers. https://lnkd.in/gCKUPUJ5

We are pleased to welcome back Ray Starling as the keynote speaker at our 2025 Citrus Showcase industry luncheon. During the first Trump administration, Starling served as the Special Assistant to the President on Agriculture and Agriculture Trade. ? With the administration's return in D.C.,?we felt that now was the perfect time to have Starling back to share his perspective on what to expect during the next four years for trade and agriculture and how this will affect California citrus. Tickets must be purchased ahead of the event to attend the luncheon. Purchase here: https://lnkd.in/gb9pD75X