CaliberMind

A data scientist in a box? Yes, please! ?? Meet Ask Cal, powered by Google Gemini AI. Ask specific questions about your custom datasets and get instant, plain-English insights. Take a look at how you can unlock deeper engagement analytics and make smarter decisions, faster. Learn more ?? https://bit.ly/3YXmq8F #AI #MarTech

Digital natives are dominating the B2B landscape and bringing consumer behaviors into the buying process. They expect B2B experiences that mirror their personal ones—video, personalization, and seamless digital journeys. Still, it's important not to lose sight of the fundamentals. Flashy tactics may capture attention, but decision-makers still need substance: case studies, white papers, and research to sell your solution internally. The balance? Think creatively like B2C, but anchor in B2B fundamentals. https://bit.ly/3OdLWBw via MarTech #B2BMarketing #marketing

You’ve decided to DIY your marketing attribution. Let’s talk about what that really means. Building your own attribution model sounds intimidating, but it’s also an opportunity to take control of your marketing data and gain insights tailored to your business needs. So where do you begin? 1?? Ask “Why?” Define clear goals. Are you solving for budget allocation, campaign impact, or ROI? 2?? Get buy-in. Align teams on the “why” and focus on outcomes everyone values. 3?? Choose your tools. Evaluate what you have, then pick flexible solutions to fill gaps. 4?? Clean your data. Invest time upfront to avoid messy insights later. 5?? Map the journey. Identify key buyer milestones and assign value to each touchpoint. 6?? Iterate and optimize. Start simple, test assumptions, and refine over time. #ROI #Marketing

We know *someone* needed to hear this today: Your marketing report doesn’t need more slides—it needs more impact. When presenting KPIs to the C-suite, it’s tempting to share campaign stats and engagement numbers. But here’s the truth: executives don’t care about impressions; they care about outcomes. Want your next report to resonate? Try this: 1?? Focus on business results—MQLs, SQLs, ROI. 2?? Compare results to targets. 3?? Set the context—what’s working, what’s not, and why. 4?? Be consistent in format and transparent with the data. 5?? Don’t spin bad news—solve it. B2B marketing success is about telling the story behind the numbers. Show the value, speak their language, and connect it all to revenue. ?? https://bit.ly/3Y3o3mb #B2BMarketing #MarTech #DataAnalytics

The days of generic, text-heavy content are over. Jordan Koene, CEO of Previsible, joins Camela Thompson to discuss why content marketing needs to evolve—and it’s about more than just pushing words on a page. Tune in here: https://bit.ly/3MMfDJf Jordan nails it: People aren’t just looking for answers; they want experiences. He highlights the shift towards experience-based content, like interactive tools and tailored advice, that truly resonates with B2B buyers. And here’s the catch: trust is everything. #B2B #marketing

According to Gartner, only 40% of marketing leaders are satisfied with MDA’s ability to influence decisions and prove ROI. And if MDA isn’t meeting expectations, leaders are 2.4x more likely to face budget cuts. The solution? ?? Upskill your entire marketing team in data literacy. ?? Elevate MDA leaders closer to the C-suite. ?? Build stronger communication with internal analytics teams. (??: Lizzy Foo Kune, VP Analyst and co-lead of the Gartner Futures Lab) https://bit.ly/3YU5TCu #ROI #marketing #MarTech

Self-service is great, but let’s not kid ourselves: B2B buyers still want human support, especially when things get complex. There’s still immense value in a strategic human touch that deepens customer relationships and amplifies your tech investments. As B2B marketers, let’s rethink “service” in a data-driven world: ?? Empower buyers with self-service, but back it up with expertise where it counts. ?? Map out where personal insights drive value—think onboarding, data strategy, and troubleshooting. ?? Remember: AI might automate workflows, but it’s our people who add depth. In the race for relevance, those who combine smart tech with human touch will win. https://bit.ly/4fFqtx6 via Forbes Business Council #AI #MarTech #B2BMarketing

?? Struggling to pinpoint what’s holding back your marketing ROI? Doug Bell, our CMO, dives into how the CaliberMind platform makes it easy to uncover those critical bottlenecks slowing your growth. ?? Walk through our powerful tools to streamline the analysis process—so you can boost ROI without wasting time or resources. ?? #ROI #MarTech

Maximize what you already have as you crunch through the end of the year: 1?? Refresh older assets. 2?? Share customer success stories. 3?? Repurpose big content for social & email. Finish strong, even on a tight budget! https://bit.ly/48JFzPW via Fast Company #B2BMarketing #ContentMarketing

ABM isn’t just for big teams with big budgets. The key? Focus. Rather than spreading resources thin, concentrate on high-value accounts that align with your ICP. It’s about smart, strategic engagement—using dedicated landing pages, targeted ads, and personalized emails to connect meaningfully. Dive into specific strategies with Brianna Miller via MarTech ?? https://bit.ly/3yH8SoN #ABM #marketing #B2BMarketing