We are a month deep in 2025 and a few inches deep in snow (at least here in NYC). A lot has happened in the world since our last newsletter. And when things are moving this fast, staying focused on what truly matters can feel like trying to read?War and Peace?while keeping up with Kendrick and Drake. ? That's why, this month, we are talking priorities—specifically, how you can keep your priorities straight in the dizzying race to change, adapt, and innovate. In this issue of the Slice ??, we discuss: - The critical work of prioritization and why many businesses get it wrong - Algorithmic rot at Spotify as a cautionary tale of what happens when prioritization ignores customer needs in favor of short-term gains -Avoiding common prioritization pitfalls #Prioritization #ProductStrategy #ProductRoadmaps #CustomerExperience #AIandBusiness #InsuranceInnovation #Alogrithmicrot
Cake & Arrow
设计服务
New York，NY 10,215 位关注者
Digital products and services that move people to action.
关于我们
Cake & Arrow is a UX Design and Product Innovation company that works exclusively with the Insurance and financial services industry. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and service providers create breakthrough digital experiences that drive results. For more than 20 years, we’ve helped the insurance industry make buying, selling, and servicing insurance better for everyone, by design. RECENT CLIENTS Chubb, Travelers, Aflac, MetLife, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, Woodruff Sawyer, Holmes Murphy OFFERING & CAPABILITIES UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end Development, CMS Development, Design Thinking Workshops, Ongoing Strategy & Consulting GET IN TOUCH Email us: [email protected] Visit us: www.cakeandarrow.com
- 网站
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https://cakeandarrow.com
Cake & Arrow的外部链接
- 所属行业
- 设计服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2002
- 领域
- User Experience Design、Visual Design、Web Development、Business Strategy、Design Thinking、UI/UX Design、Website Design、B2B Enterprise Software、User Research、Front-end Development、Service Design、Customer Experience、User Research & Experience Strategy、Digital Product Innovation、Interaction Design、Product Strategy & Marketing和Ecommerce
地点
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主要
获取路线
149 Fifth Avenue
8th Floor
US，NY，New York，10010
Cake & Arrow员工
动态
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AI could make or break insurance. Check out our four golden opportunities for how the insurance industry can use AI to improve the insurance experience for people and help the business.
From customers and employees to the business and society, a recent study identified four ways AI can make insurance more humane. Emily Smith of Cake & Arrow explores these in "4 Golden Opportunities with AI." https://bit.ly/4hmcHAq #Insurance #AI #CX #Agents & Brokers
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With 2025 upon us, it's impossible to ignore the ongoing devastation in LA and how it is shaping perspectives about the coming year—especially around insurance. While the mood is understandably heavy, moments like these compel us to ask: is a better future possible? And if so, what does it look like? In this month's issue of ?? The Slice, we: - Share three bold futurescapes for insurance in 2025, envisioning how the insurance industry can evolve to better meet the needs of the moment. - Explore the potential of preventative care in P&C and how it could reshape homeowners insurance to better protect policyholders. - Highlight our team's top predictions for 2025. #insurance #CX #climatechange #climatetech #homeownersinsurance #LAFires #insurtech #insurance2025 #insuranceCX #futureofinsurance #AIinnovation #insuranceAI
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Research op with us and Highwing below!
What if your client’s submission, quote and policy data passed between broker and carrier digitally instead of through emails & attachments?? What if the market cycle could move faster and there were no errors from manual rekeying?? What if all that data that sits in your inbox could be used to identify trends that help with negotiation and optimizing coverage, terms & conditions?? The data foundation of Highwing allows for all of this while keeping the broker and underwriter involved, efficient and in sync. For the last couple of months we’ve been working with Cake & Arrow, a customer experience design firm, to rethink the Highwing experience for our target users - account managers, client executives, and placement coordinators.? Soon they will begin interviewing target users who aren't using Highwing (yet!) but understand the day-to-day challenges of managing accounts and placements. -The user sessions will take about 60 mins. -The goal will be to assess user experience, explore user mindsets and needs, and gather ideas to make Highwing an even more effective tool. -No preparation or prior knowledge of Highwing is required—during the session, the Cake & Arrow team will guide you through interactive exercises in a prototype environment. -These sessions are meant to be informal and candid, and the information you share will be used to help drive the work forward, ensuring Highwing can better meet customer needs. If you work in the commercial insurance space, and have experience on the broker side as an account manager, client executive, placement coordinator or are similarly involved in the insurance placement process, please DM me and I'll share the registration link for you to participate!
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Imagine #AI that helps you design personalized policies, simplifies complex claims, or supports your team in delivering exceptional service. Our latest report showcases four human-centered AI concepts that could redefine the future of insurance. Ready to explore what’s possible? Swipe through the possibilities ?? and download the full report ?? https://lnkd.in/d4xETKXP #AI #Insurance #CX #UX #HumanCenteredDesign #DesignThinking #Insurtech
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Join us at 12pm!
Founder & CEO at Cake & Arrow | Human-centered Design, Digital Product Innovation, Experience Strategy | Speaker
In an industry often defined by policies and paperwork, how do we bridge the gap between abstract insurance products and the real-world lives they impact? Insurance products can feel complex and intangible, making it hard for customers to understand their value or see how a policy works in real life. And while traditional market research may capture what people think, it often misses how they truly experience insurance. ? Join us this Wednesday at 12:00 ET ??for a webinar where we’ll share how to use Design Thinking techniques to uncover real reactions, identify confusion points, and guide the creation of more intuitive, human-centered products. Here's what we'll cover: →?Case studies showing how insurers can go beyond surface-level insights to uncover deeper insights into customer needs? →?How techniques like sketching, storyboarding, and collaborative ideation bring insurance concepts to life →?Practical strategies for getting actionable feedback on concrete ideas from real users and customers? →?How to make insurance offerings feel less abstract and more meaningful to customers ???? SIGN UP HERE: https://lnkd.in/e2Wzhh6Q Hope to see you there! #insurance #customerexperience #designthinking
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The tedium of insurance got you down? Check out the latest from our Director of Strategy, Kate Muth, for an inside look into how we use design research to turn the intangibles of insurance into something relatable and relevant. #insurance #designresearch #designthinking #insurance https://lnkd.in/e8xsmANb
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Can #DesignThinking save insurance? As insurance stands at the epicenter of a wave of colossal societal shifts—in climate, economics, health, policy, and technology—the industry’s need for Design Thinking is greater than ever. Despite recent backlash, we believe that Design Thinking has the potential to drive meaningful change in insurance, especially when it’s applied not just to enhance individual experiences but to tackle broader societal needs. In this issue of ?? The Slice, we explore how a true commitment to Design Thinking could transform the industry: ?? Transformation vs. makeover: Why insurance needs more than surface-level fixes—and how Design Thinking can fuel real change. ??Lessons from healthcare: What can be learned from healthcare’s journey to infuse empathy and address complex systemic issues. ?? Our team’s take: Has Design Thinking lost its lustre, or can it truly make insurance more transparent, accessible, and trusted? With so many societal changes converging, Design Thinking could be the compass that helps insurance remain relevant, resilient, and impactful. #DesignThinking #insurance #CX #insurtech #customerexperience #insuranceDesign #industrytransformation
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?? Join us on Wednesday, November 20, at 12pm ET for our webinar, "Making it Real: Co-creation and concept design as research tools for better insurance experiences." Explore how co-creation and concept design can transform abstract insurance concepts into tangible, relatable experiences and how to use Design Thinking techniques like sketching and storyboarding to tap into genuine customer insights. Don’t miss this opportunity to learn how to bring insurance to life! You can snag your spot here ---> https://bit.ly/3CbQsh5 #DesignThinking #Insurance #Webinar #DesignResearch #Storyboarding #Cocreation #ConceptDesign
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?? A new golden age for insurance? In an industry long bogged down by complexity and legacy processes, the insurance industry is at a critical crossroads. Rising customer expectations and demand for seamless digital experiences mean insurers must rethink their approach to technology. To learn how the industry can avoid past tech missteps and harness AI to create more intuitive, compassionate, and genuinely?humane?experiences, check out our latest report. The future of AI is ours: as we stand on the brink of a new era in insurance, the question isn’t just how AI will reshape the industry, but how we can harness it to create a future we want to inhabit. ?? Curious about how AI can help the industry finally get it right? Read the full report: https://bit.ly/3YOe0kU #AI #Insurance #CustomerExperience