Cactus Fabrication Inc.

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? Looking Back on 2024: A Year to Remember ? As we step into 2025, we’re taking a moment to look back at everything last year brought our way. It’s been a wild ride—full of challenges, growth, and plenty of moments we’ll never forget. From the East Coast to the West, we’ve had the privilege of turning big ideas into real, tangible experiences that brought people together in ways that felt meaningful and exciting. Here are a few of the things we’re most proud of this year: ?? Bringing visions to life by building spaces that seamlessly combined craftsmanship and creativity, leaving a lasting impression on everyone who experienced them. ?? Growing the Cactus team with some seriously talented and passionate people—your energy is what keeps us moving forward. ?? Partnering with clients and collaborators who trust us to bring their vision to life and inspire us to keep pushing the boundaries of what’s possible. At the heart of everything we do is a belief in the power of collaboration. None of this happens without the trust of our clients, the creativity of our team, and the shared commitment to making every project something special. So here’s to the projects, the people, and the moments that made 2024 what it was. And here’s to a 2025 with more big swings, fresh ideas, and good times ahead.

On the other side of the ocean, DE-YAN was in Las Vegas, tasked with infusing innovation at Intuit Connect. #b2b experiential work often gets overshadowed in our industry. So often, b2b is briefed almost as an apology; that it can't be the spectacle of a consumer activation. If anything, the opposite can be true. Industry audiences are starved for a higher bar of engagement and the business value of raising that bar is almost immediate, since the activation is often action or transaction oriented. This center piece to Intuit Connect highlighted its flagship brands. The hub for 2400+ attendees to engage and demo. Data driven lights sculptures and 3D AI photobooth experiences anchored the moment in time and amplified attendee experience on social. #experiential #intuitconnect #ces2024

To launch SheaMoisture's Skin Cleansing Collection, we transformed the luxurious Fouquet Hotel and spa into a? “GLOWasis” and welcomed over 45 influencers and editors to a retreat celebrating relaxation, self-care, and SheaMoisture’s rich heritage through their plant-based formula, and body wash made especially for melanin-rich skin. The day began with an engaging breakfast event featuring a panel discussion with Blake Lawren, Eni Popoola, and Unilever R&D Scientist Kierstyn Harris. Guests then explored the new product line through thoughtfully curated displays and interactive moments. They enjoyed spa treatments designed to educate them on the collection’s transformative properties, including deep tissue massages, revitalizing facials, and soothing foot treatments with the new line, as well as a calming sound bath experience led by wellness expert, Teya Knapp. Throughout the day, guests were able to get a professional portrait photo during individual #ShowThatGlow photo sessions to capture their radiance. Each guest received a personalized “Glow Up Kit” with the full collection, a plush bathrobe, and other self-care essentials. They also created custom SheaMoisture Glow Ritual sections on their Amazon storefronts, sharing personalized product "cocktails" with their audiences. QR codes placed throughout the space allowed guests to easily share on social with their audiences, making GLOWasis a luxurious celebration of confidence and inner glow.

The crew at SOBOL has been cooking up on a lot of large footprint, full-scale builds lately. But we've also been working hard with our clients to deliver and activate scalable custom branded elements that can be re-utilized across a variety of events - driving sustainability and emphasizing versatility. No better example than the work with our friends at Google Cloud over the past 30 days, we've worked with our partners to build elements like custom TV stands, a 'living Google Cloud logo,' transportable demo station kiosks, and more. As fun as it is to build out spaces from the ground up, I love keeping things fresh with a lil challenge to work on custom elements that can live within existing spaces and also make sense for future programming.

Step “Behind the Seams” with?UGG?at #FeelHouse Los Angeles, a cozy multi-sensory retail experience dedicated to making self-expression comfortable for all ?? ? Thank you, MATTE Projects! Photo Credit: Regan Norton Courtesy of UGG

I had the amazing opportunity to capture content with Post Malone at Feel House Los Angeles, UGG's retail pop-up curated by Post Malone. #FeelHouse is a multi-sensory community space that exists to make self-expression comfortable for all. Shop, enjoy a free coffee at the cozy cafe, and take some pics in our photobooth at 8175 Melrose Ave Los Angeles, CA until 11/24. For more info: https://lnkd.in/g5jGF9nY Shoutout to VX Media for helping me capture this in real time. #UGG #FeelsLikeUGG #PostMalone #SocialMedia #ContentCreation

Nine-time diamond-certified Grammy Award-nominated musician?Post Malone?hosted an invite-only event on Saturday, Nov.16 to celebrate the opening of?Ugg?Feel House?Los Angeles.

The juice is loose.?We brought the real house from “Beetlejuice Beetlejuice” to life. Experience details here: airbnb.com/beetlejuice ???? Catch Warner Bros. Discovery's?#beetlejuice #beetlejuice now.

It's hard to imagine this piece of work has been five full years in the making but great things can take time. The story of the LEGO Group's collaboration with Pharrell Williams is the story of two powerhouses of creativity and ingenuity coming together to tell the story of how the imaginative power of LEGO? creation offers infinite potential for everyone everywhere. It's been a pleasure to play a small part in supporting bringing this project to life, the full scope including the Over the Moon brick set and the beautifully entertaining Piece by Piece movie, in theaters now. Credit to the combined power of Branded Entertainment: Jill Wilfert, Keith Malone and Tze Hung U in the Entertainment team and Alero Akuya, Kevin K., Katy Woodrow Hill (she/her), Cecelia A. and Max Wang in the Global Brand team. Take a bow, George Gilliatt, the product designer Pharrell was lucky enough to work with. Plus a special shout out to our US team for their terrific work - Brian K Smith and Alisha J. Finally after years of work and a mad sprint from Billund to Paris to Chengdu to LA and New York... the product has rocketed off shelves into people's homes and the film is delighting critics and audiences alike (Certified Fresh!). Congrats to everyone involved. #LEGO #pharrell #OvertheMoon #PiecebyPiece #Play