C3 Team

At #ISA25, you'll experience networking excellence like no other! This year’s agenda features a range of creative networking activities adding an element of excitement to your experience. Get the details: https://lnkd.in/ennX9w7i Get ready for: ??? Opening Party Showboat to Downtown Nashville ?Charity Golf Outing at Gaylord Springs Golf Links ?? Grand Ole Opry Backstage Tour ??Networking Lunch: The Exchange - Topic-Based Roundtables ??Network Receptions ??AND MORE! #ISAPartners #IndustrialSupplyChannel #WhereBusinessGetsDone #IndustrialSupplyIndustry #Manufacturer #Distributor #IMR #ServiceProvider #Networking

B2B businesses: Your Website is Losing You Leads (and Money). Most businesses leak leads because their sales pages aren’t built to convert. If your site isn’t structured right, you’re paying more for leads, increasing CAC, and missing revenue opportunities. Here’s how to fix it: Lead with a Strong Value Proposition – B2B buyers need clarity fast. Clearly state what you offer, who it’s for, and the immediate impact. Simplify the Path to Action – Confusing navigation, weak CTAs, or buried info? Leads drop off. Make conversion frictionless. **Side note: some friction is good friction which is when you are looking for more qualified leads. However, bad friction (like the ones above) makes both qualified and unqualified leads leave which is what you want to avoid.** Show Proof & Authority – Case studies, testimonials, industry accreditations—build trust before they hesitate. Comparison Tables Work – If your solution is better than competitors, spell it out. Decision-makers need justification. Answer Objections Before They Ask – FAQs, pricing clarity, and key differentiators should be obvious. Final CTA Must Be Clear & Actionable – Whether it’s a demo, consultation, or whitepaper download, make the next step crystal clear. Your website isn’t just a brochure—it’s a 24/7 sales rep. Structure it right, and you’ll lower CPL, shorten sales cycles, and close more deals. #B2BMarketing #LeadGen #sales #growth #marketing #DemandGeneration #SalesEnablement

A recent study found that ????% ???? ???????????????????? ???????? ???????????????????????? ?????????????? ??????????, ??????????????????, ?????? ???????????????? ?????????????? as a key barrier to growth. Speaking from experience, this is one of the most common—and impactful—challenges I see. At the end of the day, everyone succeeds when the business succeeds and grows. So, why would you work separately when you all want and need the same thing? Here’s a few ways these teams contribute to—and rely on—each other to achieve the same goal: ??????????: Focused on closing deals to increase revenue, but they need marketing to generate awareness and opportunities and customer success to maintain relationships and create upsell opportunities. ??????????????????: Generates awareness and creates opportunities for sales to close more and increase revenue, but they need sales to convert those leads and customer success to provide insights on customer needs and loyalty drivers. ???????????????? ??????????????: Builds brand loyalty, increases retention, and sells additional services to boost revenue and profits, but they need sales to bring in new customers and marketing to set the tone for a consistent, trusted brand experience. They all work together and rely on each other—so why work separately? When teams focus on shared goals, strategies, and missions, the results can be transformational: ? Faster decision-making. ? Increased efficiency. ? Better forecasting. ? Improved results. ? Stronger culture and brand loyalty. Alignment isn’t just about hitting numbers—it’s about building a system where your teams can succeed together. ???????????????????? ????????????????: Schedule a quick meeting with your marketing and sales teams this week to align on messaging and goals. Even 15 minutes of clarity can create momentum and unlock opportunities. #growth #business #marketing #customersuccess #sales C3 Team

If your business disappeared from every marketplace, distributor, or third-party platform tomorrow… would you still be able to drive sales? Too many businesses focus all their energy on new customer acquisition while overlooking the goldmine they’re already sitting on--their database. And if they don't currently have one, they need a strategy to start building one. Your list of leads, past leads, current and past customers, end-users, distributors--every touchpoint is the ultimate leverage point in your business. It’s the difference between relying on external platforms to generate sales and owning your demand. No matter how your customers buy--direct, through distribution, or on a marketplace--your mindset should be: ? How do we capture their data? ? How do we effectively reach our end-users and target markets? ? How do we maintain a direct line of communication? ? How do we use that data to personalize and drive demand? And if you already have a solid database, the next question is: Are you actually leveraging it? ?? Are you engaging past leads and reactivating old customers? ?? Are you using it to create brand loyalty and drive repeat purchases? ?? Are you maximizing lifetime value instead of just chasing new sales? A great database does nothing if it just sits there or is non-existent. The businesses that consistently nurture and utilize their list will always have the upper hand. #BusinessGrowth #DemandGeneration #CustomerData #B2BMarketing #LeadNurturing #Retention #DigitalMarketing #BrandLoyalty

Excited to be at NAFEM 2025 at the Georgia World Congress Center in Atlanta! Looking forward to connecting with industry leaders, partners, and exploring new opportunities for growth. #nafem25 #b2bgrowth #manufacturing Curate C3 Team