C2 Marketing

Here's a glimpse into a recent media training session led by Kate and Katherine. Ever wonder how TV pros always appear so polished? It's not by chance - it's all about media training! Media training is often the secret behind confident on-camera performances. It's about mastering your message, body language, and vocal delivery - along with learning to handle tough questions, stay calm under pressure, and connect with your audience. From CEOs to spokespeople, we can help you shine in interviews, presentations, and public appearances. Ready to elevate your media presence? DM us to learn more. ??

Debunking Social Media Myths: The Daily Posting Trap ?? Let's bust a common myth: "You need to post every day to stay relevant." Here's the truth - while consistency matters, quality trumps quantity every time. Posting daily might lead to burnout and dilute your content's impact. Instead, focus on creating valuable, engaging posts that align with your brand and resonate with your audience. Remember, social media algorithms favor genuine engagement over frequent, low-impact content. So take your time, plan thoughtfully, and craft posts that truly stand out. Your followers (and the algorithms) will appreciate the effort! What's one social media myth you learned recently?

Gen Z's choice to shop for the holidays on social media is changing the game. How are retailers keeping up with this trend? Are we seeing a shift in how digital storefronts work on Instagram and Facebook? It's important for businesses to keep up with these new shopping habits. What creative strategies have you noticed retailers using to tap into this social commerce trend?

ICYMI - here's what's new on Instagram lately: ??Carousel posts now allow up to 20 photos for a lot of users - embracing the casual content trend and boosting storytelling potential. ??Some users are seeing a new rectangular grid layout in their profiles - a possible major aesthetic shift on the horizon. ??A "Friend Map" feature is in the works. Real-time location sharing with your inner circle. Imagine the possibilities for impromptu meetups or hyper-local marketing!

If you’ve ever had a conversation with us about social media, chances are you've heard us talk about 'localized content.' But what does that really mean? Localized content is all about featuring your actual people, places, products, and processes. This genuine approach builds trust faster than you can say “authentic connection.” ?? Ditch the stock photos, generic images, and flashy graphics. Your customers can spot those phony visuals from a mile away! When they see real, relatable content, they know exactly what to expect and feel a stronger connection to your brand. So, keep it real, keep it local, and watch your brand shine!

Hot Tip ??Instead of just showcasing your product, focus on the experience it delivers. Share the real moments, authentic interactions, and the vibe of your brand. By highlighting how engaging and memorable your brand experience is, you'll build a stronger connection with your audience and make your content truly stand out. Transform your feed by putting the spotlight on the experience - your audience will thank you! ??: Dulles Town Center ??: @themarvi.b (on IG)

Simon Property Group’s stellar Q2 performance shows impressive gains in leasing and traffic. This strong performance highlights the exciting growth and revitalization across the shopping center industry, showcasing its overall vitality and promising expansion!

Ready to make your business the talk of the town? Learn the secrets to driving social media buzz and attracting crowds through community events in our partners' latest blog post ?? https://lnkd.in/eJY_y_y4 #imagemarketingconsultants

Taking a cue from William Cladek’s observation on authenticity, we’ve transitioned from overly polished content to a more genuine, local approach. By focusing on real-life, relatable imagery while maintaining high quality, we align with what today’s consumers value: authenticity over perfection. This shift not only builds trust but also creates deeper connections with audiences seeking content that truly reflects their experiences. https://lnkd.in/eXSB2hV9

Ready to level up your social media game? Check out these fresh updates from your favorite platforms: Adam Mosseri, head of Instagram, revealed that “sends per reach” (the number of times users share content via DM) is now a key ranking factor, emphasizing the importance of creating content that users want to share with friends. ??? TikTok is stepping up privacy with new features for teens, limiting personalized targeting, and requiring advertisers to disclose AI use. Users now have more control over their ad preferences and data. ??? Instagram is introducing "Lately," a new feature that automatically creates a highlight on your profile showcasing stories from the last 7 days. Perfect for keeping your latest moments front and center! ????