This week at Kennesaw State University my teammate Taylor and I had the chance to present on Diaspora Marketing, guided by our amazing professor Atanas Nik Nikolov, and somehow, this turned into one of the most entertaining presentations I’ve ever given because who doesn’t love a good story about olive oil?
But not just any olive oil Terra Delyssa is a brand that carries the soul of my hometown, Sfax, Tunisia, straight to grocery store shelves across the world. If you’ve ever picked up a bottle with that elegant golden horse on it, congratulations you’ve tasted a piece of Tunisia.
What makes it special? every bottle has a QR code that lets you trace its journey from the olive groves to the press to your kitchen. Imagine scanning your olive oil and suddenly getting a front-row seat to the entire process. Its transparency, tradition, and technology blended together kind of like the perfect extra virgin olive oil.
To make things even more fun, we challenged our classmates with a question: Where is Terra Delyssa distributed? The first person to answer correctly won a free bottle of olive oil! (Yes, I went to Publix to get it proof attached.) Seeing my hometown’s product on store shelves here in the U.S. was a proud moment.
Diaspora marketing is all about bridging cultures, nostalgia, and consumer trust, and Terra Delyssa does it flawlessly. Seeing a product from my hometown thrive globally isn’t just inspiring it’s personal.
CHO America
Thanks to Professor Nik for making this course so engaging and to Taylor Sherar, MBA for being the best teammate.
#diasporamarketing #Internationalmarketing #terradelyssa #tunisianpride #oliveoil #KSU
