Superbloom

Great people will almost never brag about themselves, so sometimes you have to do it for them. Less than 18 months ago, Lily Comba started Superbloom with a vision of being the influencer agency she always wanted when she was building programs Seed Health and Thrive Market. Well, it's safe to say she's well on her way! She's since grown an INCREDIBLE team (s/o Marti Rose Shanker, Amanda Knoll, Julia Gagliano) and is working with the absolute best brands in the space. I mean, check out this absolutely STACKED lineup of partners (forgive the horrible image I made; our Graphic Design team is too busy doing more important things than helping me post on LinkedIn). Serenity Kids, Nood, Pet Honesty, ARMRA, fatty15, Dose, Coop Sleep Goods, Thesis From cradle to grave, Superbloom brands have you covered ?? It's been an absolute pleasure having a front-row seat watching them build this incredible org, and I can't wait to see what 2025 has in store for them. PS - I hear they have some epic swag coming soon, so now might be a good time to get in touch ;)

Relationships are everything in the creator economy ?? So, how can brands and talent managers work together better to deliver campaign goals? Whether you're still ramping up for Q4 or looking ahead to 2025, our latest installment of Brands in Bloom has all on the intel you need on building more intentional partnerships on the agency and talent side: ? ???????????????????????? ???? ??????. Share your campaign KPIs, budgets, and objectives up front so talent managers can align the right creators and strategies. ?? ?????????????? ?????????????????????? ?????? ?????????? ????????????. Broad category lockouts or whitelisting in perpetuity can backfire (Erica Eckman offers a great cautionary tale here! ??) Find those win-win terms that give your brand what it needs without restricting creators. ?? ?????????????????? ???????????????? ??????????????. The power of creators lies in their authenticity and deep audience relationships, so heavy-handed scripts and approvals can dampen performance. Provide strategic guidance, and let them do their thing! ? ?????? ?????????? ???? ?????? ???? ????????????.?Book your holiday campaigns early, be flexible on terms, and expect rates to rise with demand! ?? ???????? ?????? ???????? ????????. Look holistically at creator performance across the entirety of a partnership. Hybrid compensation offers a great way to align incentives and entice creators to go the extra mile. Check out the full discussion with Erica Eckman, Liana Mitteldorf, Denise Hernandez Comley, and Superbloom's very own Lily Comba: https://lnkd.in/g3sRc_7i

What’s the resource you wish you had when you got started in creator and influencer marketing? Well, it’s finally dropping! Welcome to the Influencer Marketing Field Guide by Superbloom + Superfiliate—an evergreen, video-first resource covering everything you need to know to build a successful creator and influencer marketing program from the ground up. What the Field Guide includes: - Five core themes - Almost 30 industry experts - 24 video-first chapters The best part? The Field Guide is written BY creator marketers, FOR creator marketers. You get to learn from all of our mistakes, our wins, and all of our years of experimenting to discover what works. Whether you’re new to the industry or you’re a veteran, there’s something for everyone to learn from this epic line-up of Field Guide Mentors. We cover everything from the basics of sourcing influencers across social platforms to whitelisting best practices and contracting 101. Check out the Field Guide here: https://shorturl.at/tWmKD

It's finally here! Welcome to the Influencer Marketing Field Guide by Superbloom and Superfiliate! We've joined forces and brought together the top minds in influencer marketing from brands including MUD\WTR, ōURA, MaryRuth's, and Nécessaire, Inc. to bring you the ultimate evergreen resource on what it takes to build a successful influencer program. Did we also mention it’s FREE to access? ?? ????????’?? ???? ?????? ?????????? ??????????? - ??????+ ???????????? ???????? ????+ ???????????????? ?????????????? - ???? ???????????????? - ?? ???????? ???????????? The Field Guide is written BY influencer marketers, FOR influencer marketers. You get to learn from our mistakes, our wins, and all of our years of experimenting to discover what works ? Check it out here: https://lnkd.in/dQQrtXeG

Presenting: Our very own Lily Comba ??

We've gathered an all-star cast of brands and agencies—and on October 16th, you'll find out what we've been working on. Stay tuned!

Influencer marketing is still a relatively NEW channel, especially when compared to more traditional forms of marketing or advertising. There are no certifications, or even college majors, that really teach us what to do—do we have a “north star”? We’ve all had to find our own way to success with very little help. But does it have to be this hard? I don't think so. Superfiliate and Superbloom don't think so. So keep your eyes peeled for October 16th - we're launching something for you!

Psst! We've been hard at work with Superfiliate to bring something game-changing to the influencer marketing community. ????????????????: ?????????????? ????????!

Our 4th #BrandsinBloom event is ready for your RSVP! This one is going to be special??? ??? Thursday, October 17 @ 10am PT ?? RSVP:?https://lnkd.in/g3sRc_7i Whether you're ramping up for Q4 or planning for 2025, knowing how to work more intentionally and thoughtfully with talent managers will only yield positive results. Relationships are everything in this industry, as we all know, so how we work better together? We're excited to showcase the expertises of Denise Hernandez Comley, Erica Eckman, and Liana Mitteldorf, who are some of the best talent managers in the industry. There are going to be so many amazing takeaways from our discussion, you won't want to miss it.

We loved supporting Prose’s NYC event and campaign launch for Personalization Works Better??! And we can’t wait to create even more magic with the Prose team and Superbloom collective. ????