buzzback

We’re thrilled to announce that buzzback has been recognized on the 2024 GRIT Top 50 Most Innovative Suppliers list! We ranked #14 among the Most Innovative Suppliers and #7 among Most Innovative Full-Service Agencies. Read more here! #mrx #marketresearch #innovation #marketresearchsupplier #fullserviceagency #GRITTop50 #GRIT #greenbook #GRIT2024

"We need insights yesterday." Sound familiar? Today's research teams are facing unprecedented pressure to deliver faster without sacrificing quality. This is exactly why we built Studio—to connect you instantly with expert moderators who can deliver the deep insights you need, when you need them. How has your research process evolved to meet today's pace of business? #ResearchInnovation #ConsumerInsights #QualitativeResearch

Our webinar series is picking up steam! Join us for our third session, “Driving Insights with Quality Audiences”, where we’ll explore how Prodege’s advanced sampling techniques and diverse networks power accurate, unbiased research. We’ll share real-world success stories with our incredible partner, buzzback, and discuss best practices for improving sample quality while highlighting emerging trends shaping the future of market research. Quality data leads to better decisions—don’t miss this insightful session! Register now:?https://lnkd.in/eR8gRN8K #webinarseries #insights #research #restech #marketresearch #sampling #qualityaudiences

Is your research team constantly stretched thin? You're not alone. In our latest blog, "Building Your Dream Professional Network: A Strategic Guide for Research Teams," we explore how leading insights professionals are optimizing their resources by shifting to a new approach. Discover practical approaches to: 1/ Building a reliable network of research talent 2/ Structuring your team for maximum efficiency 3/ Overcoming the "team of one" challenge The days of juggling every research role yourself are over. See how the most effective teams are operating in 2025, link in comments ???? #QualitativeResearch #ResearchOps #InsightsTeam

Our webinar on how brands can empower women's wellbeing starts in just 30 minutes! You can register below ?? #mrx #consumerinsights #internationalwomensday #longevity #wellbeing #womenshistorymonth

What do wellbeing and wellness mean to women across the US, UK, and Germany? In our upcoming webinar, we will explore how women define their wellbeing, understand their aspirations, concerns, and goals, and uncover the factors that shape their health and self-care journeys toward longevity. Join us on March 5 at 11 AM ET, 5PM GMT as we share insights into the emotional and practical dimensions of women’s wellbeing. You’ll learn how brands can cut through the clutter and compete in an increasingly crowded space by understanding: – What wellbeing, wellness, and longevity mean to women across different markets. – Key factors that influence their health, wellness, and self-care routines. – What are their current wellness go tos and do they work? We look forward to your participation! If you like to know more, please message us.

A big congratulations to our client Sargento on the launch of their new product, Shareables! This was the first Sargento project buzzback worked on exploring a "shareable" cheese and cracker offering.?Our VP of Qualitative Research Brand and Consumer Insights, Monica Boudreaux, led the qual team on this project. We started with a forum / Digital Ethnography, then conducted an ideation workshop, and then went into in-person focus groups. It is always such a joy to see a successful product launch come out of all that research! Run don't walk to your nearest store to pick up this delicious snack and enjoy sharing it with a pal! ?? ??♀? ??♂? #sargento #shareables #snack #mrx #marketresearch #qualitative #focusgroups #ideation

?? Calling all applicants: We're #hiring a new Senior Research Analyst to help meet increased demands in the global consumer packaged goods space. Apply today or share this post with your network. Apply directly through LinkedIn or on our careers page here: https://lnkd.in/gSJqMWZ7 #joblisting #hiring #consumerpackagedgoods #cpg #seniorresearchanalyst #mrx #marketresearch

Continuing our look back at the top insights of 2024, today we're spotlighting Generation Jones. This generational cohort, born between 1954 and 1964,?sits between the Baby Boomers and Generation X. The wellness distinctions between Gen Jones and their cohort bookends provide brands an opportunity to optimize their communications. Learn more about how you can keep up with Generation Jones here: https://lnkd.in/dRJY7AWR #mrx #marketresearch #insights #generations #generationjones #wellness #brandmarketing

We're kicking off our top insights of 2024 recap with a look at the hottest topic of the year: wellness ??♀? ?? ?? ?? From physical & mental health to financial wellbeing, we explored how consumers define wellness, the products they use to care for themselves, and how brands can meet them where they are. We started strong with a deep dive into the health & wellness consumer—uncovering 4 key segments. See the research here: https://lnkd.in/gsZBrkER #ConsumerInsights #WellnessTrends #mrx #MarketResearch