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Retail media is booming, projected to hit $143 billion by 2028, but standing out in a crowded digital landscape isn’t getting any easier. ?? Shoppers are bombarded with ads on every screen, and the brands that win are the ones that capture attention and drive action at the right moment. That’s where video comes in. Why is video essential for retail media? ? Higher engagement & conversions – Video ads have a 7.5x higher CTR than static ads. ? Faster decision-making – 96% of shoppers already turn to explainer videos before purchasing. ? Stronger brand trust – 52% of marketers say video helps build deeper customer relationships. ? Optimized for today’s consumers – 89% want more video content in 2025. But creating high-quality, scalable video content across multiple platforms isn’t easy. That’s why myAthena is solving this challenge by helping brands: ?? Transform existing content into high-impact, retail-ready video ads. ?? Add shoppable elements to make videos instantly actionable. ?? Track real-time performance to optimize for conversions. ?? The future of retail media is video. Learn more about how we can help brands dominate the retail media space with powerful, engaging videos. Link in comments. ?? #RetailMedia #VideoCommerce #RetailTrends #Ecommerce #ShoppableVideos #RetailTech

Retail media has become a major marketing force, turning stores—both digital and physical—into powerful ad platforms. Across key markets, strategies vary, but the impact is clear: ?? Retailers are becoming media powerhouses, with US retail media ad spend set to hit?$72B in 2025?and surpass?$100B by 2027. ? ?? Omnichannel strategies are driving growth, as seen in Canada, where retail media already accounts for?20% of all digital ad spending. ?? Local vs. global approaches are shaping competition, with some markets prioritizing regional networks while others embrace international giants. From the US to Germany, retail media is evolving fast.?Read more?to see how brands are adapting - link to the full article in comments ??

Retail media is booming - are you ready to stand out? Let’s unlock the future of retail media together! It’s 2025, and consumers are drowning in ads. To grab attention, brands need a game-changer: #retailmedia powered by video. With the retail media market projected to hit $143 billion by 2028, it’s clear that video is the only way to move forward to dominate the game as both a brand and a retailer. ?? Video ads have a 7.5x higher?click-through rate than static ads. ?? Consumers retain 95% of a message when delivered via video, compared to just 10% with text. ???89% of shoppers want more video content in 2025. The challenge? Producing impactful, scalable video content. That’s where?buywith?steps in with our brand new retail media solution,?myAthena. ? Complete with AI-powered tools to create and optimize videos for any platform. ? Shoppable features like clickable product tags and direct calls-to-action. ? Analytics-driven insights to refine your strategy and maximize ROI. ?? Read more about how video is reshaping retail media and why it’s your ticket to higher?conversions. Link in comments. #retailmedia #retailtech #retailtrends #videocommerce #shoppablevideos #videomarketing

Missed our webinar with video commerce expert Michael Zakkour on building resilience beyond TikTok? Watch the recap to learn: ?With 87% of online content being video, consumers have made it clear—video is their preferred way to engage. ?Most brands are already using video in their commerce strategy. Are you? ?Retail media and video belong together—integrating video can supercharge sales. ?Strong content builds engaged communities, and those communities drive conversions. ?Adding video at key touchpoints creates a seamless content, community, and commerce (CCC) experience. Watch the webinar and read our latest blog post. Link in comments.??

Last chance to sign up! ?? Don't leave your brand’s future to chance and varying algorithms, and learn how to thrive beyond TikTok. Join our CMO Yael Kochman ??? and Michael Zakkour of 5 New Digital for a power-packed webinar on: ? Captivating and converting online shoppers with proven video strategies ? Seamlessly integrating video into your customer journey ? Future-proofing your brand in a rapidly shifting digital landscape ?? March 5th, 2025 ? 11:00 AM EST Spots are filling up quickly, so register now! ?? Link in comments. #VideoCommerce #Ecommerce #RetailTrends #OnlineShopping #WebinarAlert

If you are struggling to convert your e-commerce store visitors, shoppable videos may be your answer ???? ?? The demand for shoppable videos stems from the behavior of today’s digital-savvy shoppers, who are accustomed to fast, seamless experiences like those found on TikTok or Instagram. #Shoppablevideos mimic this familiar environment, making it easier for brands to capture their audience’s attention. Need more convincing? ? Higher Engagement:?64% of consumers are more likely to purchase?a product after watching a video. ? Reduced Cart Abandonment: By enabling purchases directly within the video, shoppable videos minimize friction points that lead to abandoned carts. ? Streamlined Buyer Journey: Shoppable videos simplify the decision-making process, allowing viewers to move from curiosity to purchase in a few clicks. By adopting best practices and leveraging platforms like buywith, you can create engaging, high-converting video content that meets your customers where they are. ?? Learn more about our tools and expertise that you need to optimize your shoppable videos. Link in comments ?? #VideoCommerce #Ecommerce #VideoMarketing #OnlineShopping #Retailtrends #Retailtech #Retail

The $8.5 billion grocery retail media market is a massive, untapped opportunity that leading tech companies are shaping right now. We’re thrilled that buywith has been featured in Grocery Doppio’s "State of Digital Grocery: In-Store Media Monetization" report, mapping the key tech partnerships driving retail media success for grocery retailers. As a pioneer in the #RetailMedia space, we are proud to be featured as a partner. Do check out our newest offering, myAthena, to learn more about our developments in retail media! A few interesting data points from the report: ?? 73% of grocery executives see media monetization as a priority to enhance digital operations and boost revenue. ?? 70% of grocery retailers plan to adopt in-store media solutions within 18 months. ?? 97% of grocery retailers will leverage third-party solutions for faster deployment. As retail media evolves, buywith is at the forefront, helping retailers turn their digital storefronts into high-performance media platforms. ?? Read the full report to uncover strategies for capitalizing on grocery #RMNs: link in comments ?? ?? Check out myAthena, our latest innovation, making AI-powered, shoppable video ads effortless for retailers. Link in comments. #RetailMedia #GroceryTech #RetailInnovation #RetailTrends #RetailTech #RetailMediaNetworks

Curious about building resilience beyond TikTok? ? Join our webinar with our CMO Yael Kochman ??? and Michael Zakkour of 5 New Digital to learn: ? Proven strategies to captivate and convert online shoppers ? Actionable steps to integrate video seamlessly into your customer journey ? How to future-proof your brand in an era of digital uncertainty This is your chance to take control and drive conversions with video commerce. ?? March 5th 2025 ? 11:00 AM EST ?? Register now to secure your spot! Link in comments. #WebinarAlert #VideoCommerce #OnlineShopping #Ecommerce #Retail #RetailTrends

With the retail media market projected to hit $143 billion by 2028, it’s clear that video is the only way to move forward to dominate the game as both a brand and a retailer. ?? Video ads have a 7.5x higher click-through rate than static ads. ?? Consumers retain 95% of a message when delivered via video, compared to just 10% with text. ?? 89% of shoppers want more video content in 2025. The challenge? Producing impactful, scalable video content. That’s where?buywith?steps in with our brand new retail media solution,?myAthena?which we launched at #NRF25: ? Complete with AI-powered tools to create and optimize videos for any platform. ? Shoppable features like clickable product tags and direct calls-to-action. ? Analytics-driven insights to refine your strategy and maximize ROI. ?? Read more about how video is reshaping retail media and why it’s your ticket to higher conversions. Link in comments. #retailmedia #retailtech #retailtrends #videocommerce #shoppablevideos #videomarketing

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