Buxton

Do you understand the “why” behind your customers’ choices?? In our latest episode of Analytics Unplugged, we dive into the art of understanding customer motivations with Sarah Ainouz, Market Research Analyst at Kubota Tractor Corporation. From tapping into subconscious drivers to shifting from product-focused to market-focused strategies, Sarah shares valuable insights into the transformative role of qualitative research in decoding customer behavior. ?? Key Highlights: #1: Power of Qualitative Research: Sarah reveals how to uncover hidden motivations that drive customer choices—insights that even data can't capture alone. #2: Laddering Technique: Discover how Sarah’s team climbs the “ladder” of probing questions to reveal deeper emotional and psychological factors behind customer decisions. #3: From Product to Market Focus: Learn how Kubota is embracing a holistic approach to meet functional, emotional, and aspirational customer needs. #4: Book Recommendation: Get inspired by What Customers Want by Anthony Ulwick—a guide to innovation that starts with understanding customer needs. For marketers and researchers, this episode is packed with actionable strategies to elevate your approach to customer insights. Don't miss out on ways to build stronger, more meaningful connections! Check out our comprehensive summary below! ?? Watch Episode 9 now and get inspired! https://lnkd.in/gvVgXkG2

The success of an urgent care clinic often hinges on finding the perfect location. What do you think is the biggest factor for a winning site? Tell us why in the comments!???? ?? ??

What does the Bed Bath & Beyond and Kirkland’s Home partnership mean for the retail industry? In a bold move to adapt to today’s complex retail landscape, Bed Bath & Beyond is teaming up with Kirkland’s Home in a strategic partnership that underscores the ongoing evolution of physical retail. Here’s why this collaboration is a game-changer for both brands—and for consumers: ?? Shared Strengths: Bed Bath & Beyond can leverage Kirkland’s established home decor presence in-store without incurring the significant costs of launching new locations. Kirkland’s, in turn, enriches its product selection with an expanded range of home goods, perfectly complementing its brand. ?? Cost-Effective Market Visibility: Rather than opening standalone stores, Bed Bath & Beyond gains a presence in Kirkland’s retail spaces, allowing both brands to reach more consumers with minimal overhead—a smart move in a cautious economy. ?? Enhanced In-Store Experience: Kirkland’s locations will showcase a broader range of products, giving consumers the chance to see, touch, and experience more of what they’d typically only find online. This omnichannel approach bridges the gap between digital convenience and the tactile benefits of in-store shopping, encouraging foot traffic and longer visits. In an era where physical stores are evolving to complement digital strategies, this partnership highlights a key retail trend: collaboration over expansion. Consumers today are looking for seamless, flexible shopping options, and by merging resources, these brands are meeting that demand. Together, they’re paving the way for other retailers to rethink what omnichannel means: #1. In-Store Meets Online: With an expanded in-store lineup, customers get the variety they enjoy online but with the sensory experience of a physical store. #2: Inspiring Shopping Journeys: By blending the best of both brands, they create an environment where customers can effortlessly shift between in-store discovery and online convenience. #3: Long-Term Agility: This partnership reflects the agility brands need today to stay relevant, delivering cost-effective, engaging experiences that adapt to consumer preferences. Ultimately, Bed Bath & Beyond and Kirkland’s Home are showcasing a modern approach to omnichannel retail, illustrating how partnerships can reinforce both a physical and digital presence. As they bring more value and convenience to shoppers, they’re setting the stage for others to explore creative collaborations that blend experience and accessibility. Read more about this strategic partnership here: https://lnkd.in/gtSAMJ5q? #RetailInnovation #Omnichannel #CustomerConvenience #RetailTransformation

Is your site selection process powered by customer analytics?? Selecting new sites isn’t just a routine choice; it’s a critical business decision that can impact growth, profitability, and brand reach.?? By integrating data into every step of site selection, companies can align new locations with real customer demand, market trends, and long-term goals.? The key to sustainable growth? Let the data guide you.? Learn how data-driven site selection can help you:?? - Maximize your network’s full potential?? - Sidestep common pitfalls in new markets?? - Use AI and advanced analytics to make decisions with confidence? Check out the article below, and let’s discuss how your brand uses data to navigate site selection! ?? What’s your biggest challenge when expanding to new locations?? #RealEstate #BusinessGrowth #SiteSelection #AI #DataDriven #LocationOptimization?

Understanding customers on a deeper, location-specific level is more important than ever. But how do you capture those unique insights and turn them into winning strategies? ?? Swipe through this carousel to discover: ? Why local customer insights are essential ? The power of data-driven personas ? How personalization boosts sales, loyalty, and store performance ?? Want to Dive Deeper? Download our full guide and unlock the strategies to drive relevance at every location! https://lnkd.in/dpPMhH2F? #RetailMarketing #CustomerInsights #Personalization #DataDrivenMarketing #CustomerExperience?

Are you leveraging data analytics to power your urgent care expansion?? For urgent care providers, data can make all the difference in site selection.? Key analytics include:? - Consumer demographics and lifestyle profiles??? - Traffic and visibility metrics??? - Competitor saturation levels??? Tools like Buxton’s SCOUT offer these insights, helping you select sites based on more than just proximity or population size. Check out our comprehensive guide to learn more about how you can improve your urgent care site selection strategy today: https://lnkd.in/gyzGcT83??

Happy Halloween! Today’s consumer behavior trends are likely to reflect purchase behaviors around the holidays.? ?? Summerween is driving early shopping, with 28% of enthusiasts making purchases before October. This might indicate a change in consumer behavior, with many people stocking up for the holiday season. ?? Brick-and-mortar remains key, with 68% of shoppers opting for in-store experiences. ?? Omnichannel integration like BOPIS and curbside pickup will be crucial as we approach the peak holiday season. For retailers, this is more than just a spooky season—Halloween shopping offers valuable lessons for crafting winning strategies ahead of the holiday rush. ?? Check out our full article below to learn about these spooky trends! #Halloween #RetailTrends #Omnichannel #HolidayShopping #ConsumerBehavior #Marketing #Ecommerce #Personalization #Retail?

Is your business ready for a strategic approach to site selection?? ? For consumer brands, site selection isn’t just about location anymore—it’s about planning for long-term success. ? ? In our latest blog, we dive into: - How to identify your total network potential??? - Why mastering site fundamentals is still crucial??? - The role of technology and customer behavior in making data-driven decisions??? Plus, we share real-world examples of brands that have achieved growth through smarter site selection.? ? ?? Read the full blog and learn how you can optimize your location strategy!? ? https://lnkd.in/gVG6DUFs?? ? #SiteSelection #RealEstateStrategy #ConsumerBehavior #DataDriven #BusinessGrowth?

How can retailers win big this holiday season? Our latest carousel highlights 5 strategies to help you navigate the challenges: 1?? Embrace Omnichannel Personalization ??? ?2?? Mitigate Supply Chain Pressures ?? 3?? Leverage Consumer Insights for Smarter Pricing ??? 4?? Tap into AI for Shopping Innovation ??? 5?? Invest in Sustainable Practices ?? Ready to prepare your strategy? Swipe through to learn more! ?? #Holiday2024 #RetailTrends #OmnichannelMarketing #AI #Sustainability #ConsumerInsights?

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