Butler/Till

It's no secret, 2024 has been a monumental year for sports streaming, with viewership records shattered across major events like the Paris Olympics, NFL season openers, and college football showdowns. Are we truly seeing more viewers, or is streaming just offering more accurate measurement? Will the need for multiple subscriptions eventually cause viewership declines? Could offering free streams boost audience numbers for some leagues? These questions and more are discussed in our recent blog, check it out and let us know your thoughts in the comments! https://lnkd.in/gqvHFAmk

AI is not just a buzzword, it’s a game changer! We were inspired this morning after attending the 'Keeping the Momentum: Transforming Work Culture for the AI Era' panel at Fortune Most Powerful Women 2024, hosted by Insigniam. Shideh Sedgh Bina, Founding Partner, Insigniam, Rashmi Badwe, Chief Operating Officer, TIAA, Robin Gordon, Former Chief Data and Analytics Officer, MetLife, and Aashna Kircher, Group General Manager, CHRO Products, Workday, led a dynamic discussion on how AI is reshaping the workforce. They explored ways to channel C-suite enthusiasm for AI into organization-wide momentum as emerging tech becomes standard. Thank you to all the panelists for this thought-provoking conversation on driving innovation and transformation in the AI era!

Viva Las Vegas! Chief Strategy Officer, Scott Ensign and VP, Client Engagement & Planning, Michael Deichmiller are gearing up for #HLTH2024, where healthcare innovation meets cutting-edge technology. From breakthrough ideas in AI and data-driven care to the future of patient experience, this event is fueling the conversations that will shape the future of healthcare. Are you attending? We would love to connect while we're there!

What an incredible 2024 Advertising Week New York! Butler/Till had an exciting and productive time at this year’s events. Some of our favorite highlights below: - Engaging panel discussions including, ?????????????????? ???????? ???????????????? ?????????? ??????????????. ?????? ??????’?? ???????????????????????, ?????????? ???? ?????????????????? ????????????????????, ?????? ?????????????? ????????????: ?????????? ???????? ???? ?????????? ??????????'?? ???????????? ????????, and ???????????????????? ???? & ???????????????????? ?????? ?????????????????????? ?????????? ??????????????????. - Inspiring conversations and meaningful connections with industry leaders from The Trade Desk, Infillion, Brand Innovators, Genius Sports, InMobi, Audigent, SWYM.ai, Brand Networks, VALOR, and more at iconic NYC locations. A special thanks to our amazing partners and fellow marketers for the collaboration and inspiration! We look forward to carrying our learned insights forward and continuing to drive innovative, purpose-driven marketing strategies.

We’re excited to announce that Butler/Till has been named one of the Best Women-Owned Businesses of 2024 by the Rochester Business Journal! This honor is a testament to the incredible leadership of our women-owned/led agency. A big congratulations goes out to all of those?recognized, together, we’re not just breaking barriers—we’re creating new pathways for inclusive growth in our industry. https://lnkd.in/g9v4htk4

What do we look forward to every year? Celebrating our employee-owners who have recently hit milestone anniversaries of 10-, 15-, and 20-years! We are so incredibly grateful to this group who have helped Butler/Till disrupt the status quo for more than a decade. Your dedication, and belief in what we’ve built—and what’s still to come—is truly appreciated. A huge congratulations and thank you for all that you do!

Will we see you at the Fortune Most Powerful Women 2024 Summit next week? We're excited to share Kimberly Jones, President & CEO will be attending this event, which brings together trailblazing women leaders from Fortune 500 companies, government, philanthropy, education, sports, and the arts to inspire, network, and shape the future of business. Stay tuned for key highlights from this incredible gathering of visionary women!

What an incredible night hosting Healthcare Businesswomen’s Association (HBA) at the Butler/Till headquarters last week! We heard from HBA Greater Rochester Chapter President Melissa Grey Butler/Till Chief Marketing Officer, Amanda DeVito, MBA, and Vice President, Client Engagement & Planning, Michael Deichmiller and their perspectives on building relationships, leadership, and the evolving business landscape. We want to say a special thanks to all of those that attended. We appreciated how interactive and insightful the audience was. We look forward to many more events in our continued partnership with HBA!

Imagine streamlining all your marketing efforts with just one login. It is not just possible—it is here. Introducing BetterLocal. ? BetterLocal is helping enterprise marketers master hyper-localized marketing like never before. With 25+ years of Butler/Till expertise in media, data, and creative, it is not just another marketing platform. BetterLocal brings the strength and scale of search, social, and programmatic media right to your fingertips. ? Break through the noise with fewer spreadsheets, localized creative, real-time data insights, and a simplified workflow to achieve better results—faster. ? Are you ready to see what BetterLocal can do for you? https://lnkd.in/g__YRtZH

As OTT platforms continue to dominate the digital entertainment landscape, advertisers face a unique challenge: balancing monetization with a seamless viewing experience. Gina Whelehan, Senior Director of Video, was recently featured in MediaPost, sharing the recipe for success. She highlights how brands can thrive by prioritizing the consumer experience—through ad relevance, minimal disruption, and personalized messaging. Learn how to elevate your ad strategies and strengthen connections in the full article, https://lnkd.in/dXdEPGiQ