Business Builders

NO risk = NO urgency NO urgency = NO action We get so caught up talking about our customer's success, that we forget that's only one part of the story. Another critical part: FAILURE We hate talking about it (maybe it's cultural), but... If you don't show your prospects the consequences of NOT working with you, then the status quo will win. Ever. Dang. Time. btw—if you want to learn all 7 elements you need to tell a compelling story (beyond these 2 ??), check out the link below ?? #B2B #marketing #sales #storytelling #StoryBrand

BIG MISTAKE we see marketing teams make when crafting their messaging... Including those with "veto power" too late in the process. We all know the dangers of doing marketing by committee: You get too many opinions. Things take too long. The end product is...a mess! But... If you don't include a key stakeholder (like the founder or CEO) in the process early enough, you could end up going back to the drawing board after weeks of work. Whether you're using StoryBrand to build your BrandScript or using another framework to develop your narrative, I'm curious... How do you involve "just enough" people in the process? #B2B #marketing #StoryBrand #messaging #storytelling btw...this clip is from a 5-part video course that walks through exactly how to implemen the same messaging framework we used to DOUBLE our monthly lead volume. It includes: - 5 step-by-step videos - Free fillable templates - Website examples (you can use for inspiration) Link in the 1st comment for instant access. ??

Are You Reaching the Right Audience? You’re pouring time, effort, and money into your marketing—but does it feel like you’re missing the mark? ?? Many businesses struggle to connect with their ideal customers in today’s crowded digital space. But here’s the secret: clarity beats confusion every time. ? Know Your Ideal Customer – Who are they? What do they need? Where do they spend time online? ? Refine Your Message – Speak directly to their challenges and desires. ? Track & Adapt – Are they engaging? If not, adjust and optimize! Without a clear strategy, your marketing budget goes to waste. But when you define your audience and tailor your message, your marketing starts working for you. Let’s make sure your marketing hits the mark! ?? #MarketingStrategy #KnowYourAudience #StoryBrand

We doubled our inbound lead volume, but... We didn't rebuild our website. We didn't even update the design. We also didn't invest more in ads. We just rewrote our homepage copy with the StoryBrand framework. Then, we made sure our homepage aligned with this 10-point checklist. How many does yours check? ? #B2B #marketing #websites #webdesign

Want to Create a Message That Connects? Your business needs a clear message to grow, but figuring out where to start can be tough. That’s why we’re sharing our FREE 5-Part StoryBrand Video Course to help you clarify your message and attract the right customers! In our Course, you’ll learn: ??The 7 questions every great message answers. ??How to create a BrandScript that works. ??Real examples and a free template to get started. ?? Ready to build your BrandScript? Get it FREE: https://bit.ly/3EJnUNe . . . #StoryBrand #BrandScriptMadeSimple #ClearMessaging #GrowYourBusiness

Getting leads is one thing—turning them into paying customers is another. If your emails aren’t guiding prospects toward a decision, you’re leaving money on the table. In our FREE StoryBrand Course, we break down the 6 essential emails that nurture leads, build trust, and drive conversions without being pushy. Swipe through to learn: ? The key steps to crafting an effective email nurture sequence ? How to provide value first—before making an ask ? The exact order to send your emails for maximum engagement ??Click the link to access the full StoryBrand Course & start converting more leads today: https://bit.ly/4hPKkLi . . . #EmailMarketing #LeadNurturing #StoryBrand #MarketingMadeSimple #BusinessGrowth

Getting traffic to your site is great—but what happens next? If visitors leave without taking action, you’re missing a huge opportunity. In our FREE StoryBrand Course, we break down why a Lead Generator is the missing piece in your marketing strategy and how it turns website visitors into leads. ?? More leads. Better conversions. Smarter marketing. ?? Turn visitors into customers! Get instant access to the course & your FREE Lead Generator Guide HERE: https://bit.ly/42Yv4au . . . #LeadGeneration #StoryBrand #MarketingMadeSimple #StoryBrandCertified

Not all lead magnets are created equal ??

For small businesses without a large budget to spend on FB retargeting ads, here's a scary fact: All your website visitors that don't book a meeting or fill out your contact form will never be seen again. ?? ?? ?? That is, unless you give them another way to convert....a transitional call-to-action. And while we've all seen websites cluttered with way too many lead magnets that are intrusive & don't offer any value. I've reveiwed so many websites lately that have NO lead magnets at all. BIG mistake, imho, since we've seen the right lead magnets 5X contact form conversions. Here are some tips on creating your own lead magents (aka lead generators) so you can stop losing those website visitors--forever. I'm curious...what's the best lead magnet you gave up your email address for lately? ??♂? ??♂? ??♂? #B2B #marketing #leadgen #demandgen #storybrand #contentmarketing btw...our new 5-part video course to help you use StoryBrand to improve your marketing results is available now. From developing your BrandScript to crafting lead magnets that work, get all 5 videos (& corresponding templates) with the link in the 1st comment. ??

Your Website Should Work for You—Not Against You! If visitors are landing on your website but leaving without taking action, it’s time for a change. In our FREE StoryBrand Course, we break down the 10 essential elements every high-converting website needs. From crafting the perfect header to creating a call-to-action that actually works, we’ll show you exactly how to turn your website into a lead-generating machine. Swipe through to discover the key takeaways! ?? Get the free checklist & full StoryBrand Course here: https://bit.ly/4hWGLCX . . . #WebsiteSuccess #StoryBrand #BusinessGrowth