Business of Apps

What do you do to compete and win over other apps on the market? You apply multiple app marketing techniques. ??????♂? How do you make sense of it all and see if you are on the right track? The answer is by building a Marketing Mix Model. ?? Here is how it works ?? #AppMarketing, #MarketingMixModel, #MobileApps, #AppGrowth, #MarketingStrategy, #DataDrivenMarketing, #MobileMarketing, #DigitalMarketing, #AppSuccess, #GrowthHacking

Remerge and AppsFlyer have published a new report shedding light on the evolving landscape of iOS advertising. With iOS users continuing to drive higher lifetime value (LTV) and engagement rates, the report explores the strategies and metrics shaping mobile marketing as we approach 2025. Key findings: ?? 50% of apps increased their iOS advertising investments between Q1 2023 and Q1 2024. ?? AppsFlyer recorded a 38% year-over-year growth in iOS remarketing ad spend in 2024. The report includes: ?? Insights into privacy, personalization, and user engagement trends. ?? Key metrics on iOS purchases, ad spend, and conversion rates. ?? Guidance for planning high-performing iOS re-engagement campaigns. Access the full report here: Link in comments

App Leaders ?? is our list of the top individuals who are driving growth and change in the global app industry. ?? We are excited to include Melissa Bohlsen, CMO at AVOW. With over 17 years in marketing,?Melissa?spent the last decade focused on mobile advertising. Before diving into start-ups and the mobile tech industry, she studied economics for the arts and ran a European music magazine out of London. Now, as CMO of AVOW, she leads the company’s global marketing strategy, building partnerships with top mobile OEMs like Samsung, Xiaomi, Huawei, and OPPO. She’s passionate about the intersection of technology and advertising and how these mobile OEM partnerships open unique opportunities for app developers and brands to connect directly with their audiences. What are you most excited about in apps right now? "I’m particularly excited about the recent launch of the Digital Markets Act six months ago. It’s already beginning to shift the landscape by promoting a more balanced and opportunity-rich environment. In our industry, this has sparked positive momentum toward diversifying the market and allowing more companies the chance to grow meaningfully. I’m very interested to see how this unfolds and the opportunities it will create for a more equitable ecosystem." More on Melissa ?? https://lnkd.in/gzmpn9_4 Do you know someone driving change and growth in the app industry??Nominate an app leader here: https://lnkd.in/e67VJ9F7 #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

Are You Getting the Most Out of Your Apple Search Ads Budget? A recent poll uncovered striking insights into how marketers allocate their ASA budgets for brand protection: ?? 23% don’t spend on brand terms. ?? 18% allocate less than 10%. ?? 27% dedicate ~25%. ?? 9% aim much higher with up to 90%. Common approaches fall into three categories: 1?? Win Everything: Max out bids to dominate. Effective, but can trigger unsustainable costs. A smarter strategy? Dynamic bidding automation to protect impression share while reducing costs. 2?? Budget Burnout: Budgets exhausted by midday. A pacing strategy ensures funds last all day and performs better—without overspending. 3?? Skip Brand Spend: Avoiding brand bids altogether risks competitors snapping up your terms. Even small, low-cost bids can safeguard your brand presence. Curious to learn more? Check out Kochava's newest post on #BusinessOfApps: Link in comments Also, big thanks to Hamilton Radcliffe for this insightful read.

?? New Year, New Growth for Finance Apps! ??? Every January, finance apps see a 20%+ boost in downloads as motivated users tackle their financial resolutions. But how can you turn this Q1 surge into long-term engagement? ? Leverage high-intent channels: ?? Apple Search Ads: Target keywords like "budgeting apps" or "save money" to capture users ready to take action. ?? Keyword conquesting: Dominate search results with terms like "debt tracker" to boost visibility and credibility. ?? Retargeting: Re-engage users who didn’t convert—remind them why your app is a perfect fit. ?? Optimize for retention: ??Push personalized notifications to keep users coming back (retention improves by 51%!). ??Offer goal-tracking tools and incentives that support year-round financial success. ?? Pro Tip: Pair acquisition strategies with ongoing engagement tactics to turn those January downloads into a loyal user base. ?? Read Perform[cb]'s newest post on #BusinessOfApps: Link in comments #mobilemarketing #financeapps #useracquisition #retention

Why Push Notifications work great in conjunction with in-app messsages? Watch Jacob Rushfinn from Retention.blog talking about lifecycle marketing and sharing tips to elevate it, during his presentation at the App Promotion Summit SF 2024. Check out the full video - https://lnkd.in/g8gFKQf4 #LifecycleMarketing, #UserEngagement, #Onboarding, #Personalization, #PushNotifications, #InAppMessaging, #UserRetention, #EmailMarketing, #CustomerJourney, #RevenueGrowth, #shorts

When should you be optimizing your app for keywords? Elizabeth Schweizer Devine, a leading App Growth Consultant at AppTweak, discussing this and many other ASO topics, including how to effectively combine ASO with App Store Advertising (ASA), creative optimization, and user feedback to create a cohesive strategy, during her presentation at the App Promotion Summit SF 2024. Watch full video - https://lnkd.in/g5N5XjnA #AppGrowth, #ASO, #AppMarketing, #AppTweak, #AppVisibility, #SustainableGrowth, #MobileApps

??to our latest episode of the Business of Apps podcast featuring Angèle Lenglemetz, Senior Product Manager at Cleo. Are you manipulating your app users or nudging them towards their benefits? Not sure if you can answer this question for you? Take a listen to. ??

89% of the app ad campaign ROI comes directly from ad creative. Watch ??Asaf Yanai, the CEO of Alison.ai, exploring the transformative power of artificial intelligence (AI) for mobile ad creative, during his presentation at the App Promotion Summit SF 2024. Check out full video - https://lnkd.in/gyKiRWsf #AppCreativeStrategy, #ArtificialIntelligence, #AdCreatives, #PersonalizedMarketing, #DataDrivenOptimization, #CreativeDevelopment, #AIInMarketing, #UserEngagement, #MobileAdvertising, #shorts

Consumer subscription apps are easy to launch but hard to scale. Why? Watch Phil Carter, Elemental Growth's Growth Advisor Speaker, as he reveals his exclusive framework, The Subscription Value Loop, during his presentation at the App Promotion Summit SF 2024. Check out full video - https://lnkd.in/g4N9UMEH #SubscriptionApps, #AppGrowth, #ValueProposition, #CustomerRetention, #SubscriptionValueLoop, #UserEngagement, #AppMonetization, #GrowthFramework, #MobileApps