Burrell Communications

Understanding who your consumers are and what powers them is more important than surface level data. Our CEO. Tara DeVeaux, dives into how to turn this understanding into more impactful marketing. On ad age now: https://lnkd.in/ge-DC3_z

We partnered with Microsoft to create 'The Code of Us', an employee storytelling platform that celebrates the unique ‘code’ each person brings to the job. For Black History Month, we tapped into humor to highlight our different experiences. The result? A storytelling approach that feels real, relatable, and deeply human. #TheCodeofUs #Microsoft

Blakely Thornton is redefining cultural commentary with sharp insights and unfiltered humor. Whether breaking down pop culture moments or dissecting the nuances of Black identity, his takes spark conversations that are as thought-provoking as they are entertaining. Follow Blakely Thornton on Instagram & TikTok (@blakelythornton) for more witty and insightful perspectives. Roll credits. ??? #blackcreatives #blackhistorymonth

What's your era? The old playbook of life-stage marketing is becoming more and more non-existent by the day. The reason? Life's goal posts have moved and the milestones of the "American Dream" feel further out of reach for younger generations. We partnered with TikTok for Business to dive deeper into this shift through their What's Next Trend Report. What we're seeing is that traditional success signifiers are being replaced with more personal achievements that are built on the pillars of our identities. People are no longer waiting for permission to define what success looks like. They're finding new ways to create rituals, habits, communities, and experiences to find meaning on their own terms. Trend Reporter: Antonio Gary Jr., AD of Social Strategy

Black creators like Lynae Vanee are setting the record straight on Black history. Through her series Parking Lot Pimpin’, she blends humor, storytelling, and facts to educate and correct historical inaccuracies. By leveraging social media, she and others combat misinformation, ensuring younger generations have access to the truth. Follow Lynae on Instagram to stay informed, inspired, and empowered. #blackcreatives #blackhistorymonth

Brands overlooking Black men is nothing new. What is new, is a brand deciding to do something about it. This Valentine’s Day, we’re showing love to a group that’s often overshadowed—Black men. Burrell's "Black Male, Black Modern Family Study" revealed Black millennial men had a neutral to negative view of Toyota, citing not feeling seen or heard by the brand. We worked with Toyota to create a solution, the groundbreaking "You Can't Stop My Drive" campaign, featuring our sixty-second love letter to Black men, "Baton." This is how Burrell will continue responding to the conversations that are important to our communities and making work that is powered by the people. Production Company - Serial Pictures Director - Bradford Young Director of Photography - Shawn Peters? Editor – Luke Lynch (Parralax)? Music & Sound Design - Machine - Sound Design & Music Voice Over: Damian Lillard Featuring: Westin Workman of TOYOTA GAZOO Racing NA and Devan Anderson founder of ONDECK And a big thank you to our clients for their partnership and for seeing the vision: Michael Tripp, Tyler McBride, Sam Wintermyer, Tiffany Shido, Dom H., Alexandra Ahrendsen, Angie White, Alex C., and Scott Bennett.

Antonio Gary Jr., Assoc. Director of Social Strategy at Burrell, is shaping the future of marketing by tapping into the pulse of culture, trends, and brand storytelling. He brings a unique perspective to the industry, crafting strategies that resonate across audiences while ensuring authenticity remains at the core. His work blends innovation with cultural insight, helping brands connect in meaningful ways. This Black History Month, we’re celebrating leaders like Antonio who are pushing the industry forward. #Blackcreatives #BlackHistoryMonth Follow his insights and creative vision on IG at: https://lnkd.in/dX9gEtjY.

If you’ve ever heard the phrase "Black people are not dark-skinned white people," you already know the impact of Tom Burrell—the Godfather of Multicultural Advertising. ? In a time when brands ignored Black consumers or spoke to them with stereotypes, Tom flipped the script. He knew that advertising wasn’t just about selling—it was about cultural truth-telling. His work brought authentic Black storytelling to the mainstream, paving the way for an entire industry dedicated to speaking to us, not at us. ? Today, we carry his vision forward by ensuring that Black voices remain at the center of culture-shaping conversations. Because when we tell our own stories, we don’t just make ads—we make history. ? Tag a Black creative who’s shaping the industry today! #BlackHistoryMonth #BlackExcellence

If TikTok really goes dark this Sunday, don't stress--pivot. Here are 5 moves to refresh your social strategy and keep your feed thriving.

Burrell’s work on the multi-year persistent platform includes the ideation and naming of it, primary research, the development of its business case and activation plan, integration of the product portfolio and the creative ideation for all visual elements including the +one app integration The World is My Yard experience.? ? “Our agency is immensely proud of its work to bring the The World is My Yard platform to life, as it tangibly and intentionally supports our nation’s deserving HBCU students, and uplifts both the culture and the community in such meaningful ways,” states Burrell CEO Tara DeVeaux. #BurrellCommunicationsGroup #ItStartsWithBlack?#theworldismyyard