Burnt Waffle Marketing, LLC

As marketers in 2025, what we’re not going to do is… ? Chase algorithms over authenticity: We strongly believe that building genuine connections will always be more important than a fleeting boost in engagement. ? Ignore the hard conversations: Sometimes, we hate social media too and we’re here to talk about that! We will continue to discuss the ethics of social media marketing with our clients and our team. ? Give up on social media as a tool for helping small businesses: There’s a lot of talk about the ethics of using social media, but we believe that social media is a great way for small businesses to grow and realistically, it will be here to stay. ? Post on X: We’ll stick to platforms that feel more aligned with our values. ? Treat social media like a one-way street: We’re all about cultivating community and having engaging conversations, not posting just to post! ? Stay silent: Not speaking up on key issues isn’t an option for us anymore and we encourage our clients to use their voice as they see fit! Instead, this year we’re focusing on connection, authenticity, and impact ? and will continue to use social media as a tool to create safe spaces, make our voices heard, and uplift those who need it. #2025marketingstrategy?#authenticityiskey?#socialmediastrategy?#communityfirst?#ethicalmarketing?#genuineconnections?#digitalstrategy?#socialmediamarketingtips?#smallbusinessmarketing?#socialmediamanagement?#marketingtrends2025

This month, Burnt Waffle Marketing, LLC turns 6! ?? Six years of building, learning, growing—and let’s be real, a few facepalms along the way. But every challenge, every win, and every lesson has been worth it. Here’s what I’ve learned along the way: 1?? Trust your gut. It knows what’s up. Every time I’ve ignored mine, I’ve regretted it. 2?? The right team makes all the difference. The right people make the hard work feel easy. 3?? Boundaries aren’t optional. If you don’t set them, someone else will—and it won’t be in your favor. 4?? Not every opportunity is a good one. Just because you can doesn’t mean you should. “No, thanks” is a power move. 5?? Consistency beats perfection. Turns out perfection is overrated. It’s really about showing up, doing your best, and getting better along the way. 6?? Lead with your values. When you know what you stand for, decisions get easier. The right people and opportunities follow. Grateful for the journey, the people, and what’s ahead. Cheers to 6 years and many many more ?????? #womanownedbusiness #smallbusinessowner #digitalmarketingagency #lessonslearned #entreprenuer #entrepreneurtips

Big news! ?? We’re officially a certified Techstars vendor and kicking off our partnership with the Techstars Northwestern Medicine Healthcare Accelerator! We’re excited to work with some of the most innovative healthcare startups, helping them refine their marketing and design strategies to stand out, scale, and make an impact. Can’t wait to see these game-changing ideas come to life! ?? #techstars #healthcarestartups #marketingstrategy #brandingforstartups

Today is the last day to vote for the Entrepreneur of Impact group finalists, and I’m currently in 5th place. Only the top spot moves forward. If you’re able to vote or make a small donation, it would mean so much to me and the Burnt Waffle Marketing, LLC team! Every bit truly makes a difference. No matter the outcome, I’m beyond grateful for all the support and encouragement I’ve received. Thank you for being part of this journey with me. ???? ???Click the link to vote???

Nothing says Happy Valentine’s Day like love letters from our clients ?? At Burnt Waffle our clients are more than just clients, they’re true strategic partners, collaborating, dreaming, and growing alongside us! We’re grateful to work with people who spread joy and bring the same drive, kindness, and authenticity that we pour into everything we do ?? #bestclientsever #clientreviews #digitalmarketingagency

So excited to share that the Burnt Waffle Marketing, LLC team and I have made it to the Top 20 for #EntrepreneurofImpact! A huge thank you to everyone who has taken the time to vote and support us so far—it truly means so much. Now, we need your help to stay in the Top 15! You can cast a free vote every 24 hours or even make a tax-deductible donation to support GENYOUth, a non-profit dedicated to helping schoolchildren thrive and live well-nourished, physically active lives. And if you already voted, you can vote again! Voting for this round closes at 9 PM CST on February 6th, so if you have a moment, we’d really appreciate your continued support: https://lnkd.in/g4uBMzey. #womeninbusiness #womanownebusiness #entrepreneurship

Here’s the deal: $500 social media marketing might sound tempting, but it’s not setting your business up for success. Good marketing takes time, strategy, and creativity—it’s an investment, not just an expense ?? We’re not here to sugarcoat it: you get what you pay for. So, if you’re ready for real growth and results you can brag about, send us a DM ??? #smallbusinessgrowth #investinyourbusiness #marketingtips #digitalmarketing

I’m so thrilled to share that I’m still in the running for Entrepreneur of Impact, with the chance to be featured in Forbes and win $25,000! And I need your help to stay in the top 20 and make it to the next round. Already voted? You can vote again! Cast your one free vote daily here until the first round closes on January 30th: https://lnkd.in/g4uBMzey ??? Your support means so much to me and the Burnt Waffle Marketing, LLC team—thank you for being part of this journey! ?? #entrepreneurship #womeninbusiness #womanownedbusiness

I’m so excited and honored to share that I've been nominated for the Entrepreneur of Impact and I need your help to make it happen! This recognition comes with a prize that could be a game changer for Burnt Waffle Marketing, LLC. It would allow me to invest in my team—hiring contractors into full-time roles, improving technology, and expanding our services. By staying true to our values of empathy, equity, and integrity, we can create a stronger foundation to better serve small businesses and empower even more women in marketing and design to thrive. Here's how you can help: ?? Click the link to vote -> https://lnkd.in/g4uBMzey ?? Like, comment & share to help spread the word ?? You can vote once a day every day through the 30th! Your support means the world to me, my team, and the work we’re doing. Let’s make it happen! #entrepreneurofimpact #supportsmallbusiness #womeninbusiness #womanownedbusiness

Yesterday our CEO and founder, Sarah Achler spent the day at Beacon Academy in Evanston, sharing her journey and an intro to marketing fundamentals with a high school class! She had such an amazing experience getting to connect with these bright, curious students. The next generation of marketers is looking pretty incredible! Huge thanks to Beacon Academy Chicago and Mark Achler for having us—it’s always a joy to give back and spark a little marketing magic! ?? #marketingmentor #futureleaders #digitalmarketing