Burke Institute

At Burke Institute, we have a passion for elevating our industry—and the people who define it—?through insights education. That’s why the idea of ??potential?? has always guided our path forward, defining our company and what we provide. And today, after nearly 50 years in the industry, we remain committed to discovering, developing, and accelerating your potential in marketing research. We’re excited to share that we’ve embraced a fresh look, feel, and visual identity that captures the spirit of clarity and authenticity that defines our approach to insights education. Our new logo propels us into this new chapter, representing our unwavering commitment to accelerating your potential and symbolizing how we empower and support each individual student in their unique career journey.?This new design also retains the essence of our previous compass logo, carrying forward our rich history of guidance, support, and expertise. Stay tuned to learn more about this ??exciting new chapter?? and how we have evolved our offerings to better fit your unique research and insights training needs! #BurkeInstitute #MRX #Insights

Unlock the power of emotions in B2B marketing! ?????? Discover how laddering can reveal the deeper emotional drivers behind purchasing decisions. Check out this insightful Quirk's Media article for more: https://buff.ly/4fBn2rm #MRX #Insights #QualitativeResearch #Qualitative #B2B #B2BMarketing #ConsumerInsights

We’re excited to debut our next short course in December — led by shopper and retail experts, James Sorensen and Carey Gervason! ?? ?? Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior Retail and shopping have gone through a sea-change that has made it more difficult than ever to win the shopper. This three-hour seminar will highlight best practices to understand changing hybrid-shopper behavior and how to leverage both traditional and cutting-edge methodologies to gain deep insight that will grow your business through shopper-centric, omni-commerce strategies. Join us on December 5th from 1-4pm Eastern to: ?? Gain knowledge about the core motivations and drivers behind hybrid-shopper omni-commerce choices ?? Discover how traditional qualitative and quantitative research, combined with new analytical solutions like AI and passive data analytics, can enhance shopper UX optimization ?? See how leading brands have applied these timeless principles and innovative techniques For more information, and to enroll, visit our website: https://buff.ly/3XWSXeE #MRX #Insights #Shopper #Retail #RetailExperience #CX #UX #AI #BurkeInstitute

Looking to advance your skills as a #moderator? ?? Join us in December for an immersive, #virtual training! Learn a variety of mapping and projective techniques, and expand your knowledge on tools for innovation and creativity. Explore the detailed course outline, and enroll today: https://buff.ly/3WDNV7q #BurkeInstitute #Qualitative #QualitativeResearch #MRX #Insights

Elevate your #survey writing skills in our interactive, #virtual Questionnaire Design workshop. Explore the course outline ?? https://buff.ly/3VwEnbz ??, and enroll today! #BurkeInstitute #MRX #Insights

?? Don't miss the latest update from our team! ?? Check out our new 3-hour virtual course, Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior! This course will show you how leading brands have applied timeless principles and innovative techniques to enhance shopper experiences, drive sales, and build lasting customer relationships! ?? https://conta.cc/48R7n4L #BurkeInstitute #MRX #Insights #Shopper #Retail #RetailExperience #CX #UX #AI

Applications are open for QRCA’s Lloyd J. Harris Memorial Scholarship — sponsored by Burke Institute and RIVA! To learn more about the scholarship and Lloyd’s legacy ?? https://buff.ly/3i5Fe4j #MRX #Insights #QualitativeResearch

Is measuring customer satisfaction enough? Find out what more you can do to ensure loyalty and retention in this insightful article from Quirk's Media! Check it out: https://buff.ly/3YVudoO #Quirks #MRX #Insights #CX #CustomerExperience

Join us tomorrow for our next short course! ??? Navigating Today's Online Sample Sources: Debunking Industry Myths to Maximize Confidence in Your Data Attending will empower you to think strategically about sampling and to make better, more informed decisions throughout the insights projects you lead or outsource. COURSE DETAILS ?? ??: Elissa Wood and Brad Franz ??: Thursday, November 7th from 1:00 to 3:00PM Eastern Time ??: $295 ??: Delivered via Zoom (link will be provided closer to the course) Don’t miss this opportunity to expand your familiarity with the current sample landscape and improve your path to actionable insights! You’ll also be better equipped to strengthen your partnerships with current and future sample providers. FULL INFORMATION + REGISTRATION ?? ??: https://buff.ly/4evhNtg #BurkeInstitute #MRX #Sample #SampleMangagement #Sampling #DataCollection

Join us next week to learn how different #PricingStrategy impacts customers’ purchase decisions, and which analytical tools can be used in setting prices for products and services! Explore the course outline, and register today! https://buff.ly/468HA5a #BurkeInstitute #MRX #Insights