Burke Institute

At Burke Institute, we have a passion for elevating our industry—and the people who define it—?through insights education. That’s why the idea of ??potential?? has always guided our path forward, defining our company and what we provide. And today, after nearly 50 years in the industry, we remain committed to discovering, developing, and accelerating your potential in marketing research. We’re excited to share that we’ve embraced a fresh look, feel, and visual identity that captures the spirit of clarity and authenticity that defines our approach to insights education. Our new logo propels us into this new chapter, representing our unwavering commitment to accelerating your potential and symbolizing how we empower and support each individual student in their unique career journey.?This new design also retains the essence of our previous compass logo, carrying forward our rich history of guidance, support, and expertise. Stay tuned to learn more about this ??exciting new chapter?? and how we have evolved our offerings to better fit your unique research and insights training needs! #BurkeInstitute #MRX #Insights

Discover how a measured and respectful approach to interviewing can lead to more insightful results!??? Check out this Quirk's Media article for valuable tips on listening and thoughtful probing, especially when discussing sensitive topics with respondents: https://lnkd.in/gB35ucsB #MRX #Insights #QualitativeResearch #ModeratingTips #FocusGroups

Join us for an upcoming virtual session of our newest course, Data Analysis & Interpretation! ?? https://lnkd.in/dS3kvNHS This hands-on seminar will teach you how to uncover deeper insights from data by interpretating analytical output, connecting data sources, and applying contextual knowledge. In this seminar, you'll learn how to: ?? Become data fluent—i.e., tapping into multiple sources (primary & secondary) and crossing silos to add perspective ?? Determine how to choose the most appropriate analytical techniques ?? Interpret descriptive statistics to summarize data, significance testing to assess differences, and multivariate analyses to determine relationships ?? Begin using AI for data analyses and interpretation ?? ...and more! Register at the link above to accelerate your potential today! #BurkeInstitute #MarketResearch #MRX #Insights #DataAnalysis #DataAnalytics

Join us next week for our upcoming short course: Navigating Today's Online Sample Sources! ?? https://buff.ly/41gOMf0 Elissa Wood and Brad Franz will lead this short course, where you will: ?? Gain knowledge about the evolving online sample landscape and the importance of active sample management. ?? Discover how strong sample design and quality detection methods ensure high sample quality and confidence in your insights. ?? Learn the importance of decision-making based on blended data from various online sources. Register at the link above to accelerate your potential today! #BurkeInstitute #DataCollection #DataQuality #Sampling #MarketResearch #MRX #Insights

Take your research and insights knowledge to the next level! ??? Whether you are new to market research or have been in the insights field for several years, we have a variety of courses that help meet the needs of you and your team. Explore our course catalog today! ?? https://buff.ly/3DwOqJc #BurkeInstitute #MRX #Insights #ProfessionalDevelopment #ContinuingEducation

Join us for an upcoming virtual session of our Creating Actionable Research Reports course! ?? https://buff.ly/AHqUTWP This hands-on seminar delves into how to present findings as a powerful narrative, transforming insights into actionable strategies. In this seminar, you'll learn how to: ?? Transform raw data into clear insights through effective data visualization techniques ?? Utilize a blend of traditional and innovative storytelling methods to engage and influence your audience ?? Apply frameworks that turn data into actionable business insights ?? Elevate your reports and deliverables into inspiring narratives that resonate Register at the link above to accelerate your potential today! #BurkeInstitute #MarketResearch #MRX #Insights #Storytelling #ReportWriting

Join us for an upcoming short course: Navigating Today's Online Sample Sources! ?? https://buff.ly/41gOMf0 Elissa Wood and Brad Franz will lead this short course, where you will: ?? Gain knowledge about the evolving online sample landscape and the importance of active sample management. ?? Discover how strong sample design and quality detection methods ensure high sample quality and confidence in your insights. ?? Learn the importance of decision-making based on blended data from various online sources. Register at the link above to accelerate your potential today! #BurkeInstitute #DataCollection #DataQuality #Sampling #MarketResearch #MRX #Insights

Elevate your #CustomerExperience strategy with these 10 essential steps! ?? Check out this insightful Quirk’s Media article at the link below, and enroll in our Applying Research & Insights: Customer, Brand, Product course for a deeper dive. ?? https://buff.ly/40ABQ57 #CX #CXStrategy #MRX #Insights

Take your research and insights knowledge to the next level! ??? Whether you are new to market research or have been in the insights field for several years, we have a variety of courses (including moderator training!) that help meet the needs of you and your team. Explore our course catalog today! ?? https://buff.ly/3DwOqJc #BurkeInstitute #MRX #Insights #ProfessionalDevelopment #ContinuingEducation

Join us for an upcoming virtual session of our Designing Effective Surveys course! ?? https://buff.ly/413cOeB This hands-on seminar delves into the art and science of questionnaire design, providing a comprehensive framework for creating effective surveys. In this seminar, you'll learn how to: ?? Plan and flowchart a questionnaire to guide content and flow ?? Phrase questions effectively, to choose the right format for your objectives ?? Define your sample strategically to minimize bias and enhance reliability ?? Develop a comprehensive analysis plan that aligns with your data objectives ?? Enhance response rates by implementing best practices for administering questionnaires ?? Create a live survey to apply your skills in real-time nce Register at the link above to accelerate your potential today! #BurkeInstitute #MarketResearch #MRX #Insights #SurveyDesign #Questionnaire