With countless roles to play, from capturing hearts to driving innovation, it can be challenging for brands to determine which direction to focus on. To thrive in a competitive market, it’s crucial to understand where your brand currently stands, to ultimately illuminate a path towards growth. ? Our innovative approach to Brand Strength can help guide you towards the right path; overcoming today’s tough challenges and answering pivotal questions –?such as how to achieve incremental growth, maintain leadership in the marketplace, or even reverse a decline. ? Our approach to Brand Strength is defined by two components: RELEVANCE?+ MOMENTUM ? ? RELEVANCE is how well your brand meets the needs and expectations of your target consumers ? ? MOMENTUM is how well your brand adapts to the changing market conditions and consumer preferences ? ? Together, RELEVANCE + MOMENTUM define a brand's strength in the marketplace, highlighting its ability to drive consumer behaviors that create topline growth ? Contact us today to learn more about Relevance + Momentum and how it can help you build a stronger, more competitive brand! ? ?: [email protected]
关于我们
Burke is a WBENC-Certified Women’s Business Enterprise and is certified to ISO 20252 for Market, Opinion and Social Research and ISO/IEC 27001 Information Security Management Systems standards. Since 1931, Burke Inc. has consistently redefined expectations in the marketing research industry. From segmentation and customer engagement programs to product innovation and brand tracking, we pride ourselves on designing—and executing—objectives-driven quantitative and qualitative research. Working across a variety of industries, we help our clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile research to integrated strategic decision support, all supported by a dedication to continuous research and development efforts. Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy, and education. Backed by Seed Strategy—our innovation and strategic consulting division—we have expertise in strategy, innovation, branding, and marketing to support our clients throughout every phase of the product/service life cycle. In addition, we provide comprehensive training on research fundamentals and best practices through the Burke Institute—our dedicated education division and the industry’s leader in research and insights training. Wherever our clients find themselves on the path to success, we’re uniquely equipped to help them move forward with clarity, confidence, and perspective.
- 网站
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https://www.burke.com
Burke, Inc.的外部链接
- 所属行业
- 市场调研
- 规模
- 201-500 人
- 总部
- Cincinnati，Ohio
- 类型
- 私人持股
- 创立
- 1931
- 领域
- Marketing research、Brand Research、Segmentation、Agile Research、Customer Experience、Innovation、Advanced Analytics、Data Science、Qualitative、Quantitative、Shopper Research和Healthcare Research
地点
Burke, Inc.员工
动态
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To truly connect with #GenZ, brands need to grasp the broader cultural context that?is?shaping?this generation. ? Understanding how Gen Z fits into current brand strategies, innovation, and customer experience frameworks is essential for businesses aiming to optimize new ideas, define growth strategies, and deliver exceptional experiences. ? Dive into our latest #BurkeBeyondMeasure article by Kathy Sheehan to gain valuable insights into this influential group! ? ???https://lnkd.in/gaeN2i3P ? #GenZMarketing #BrandStrategy #CustomerExperience #Innovation #MarketingTrends #MRX #Insights
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We're thrilled to share the recently released "Delivering Change" report, created in collaboration with #Amazon, #FeedingAmerica, and Diana Jensen Consulting Services! This report highlights the significant impact of supporting our communities-in-need through food assistance delivery programs. We are proud to have contributed to this research, which provides valuable data-driven insights and raises awareness about these critical community-based initiatives. ? Read the full report here: https://lnkd.in/gRBn2Pjk ? #MRX #Insights #FoodInsecurity #CommunityImpact #ResearchMethodology #EmpathyInResearch
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We're excited to have Maggie Liddell representing our teams at Natural Products Expo West! ?????? Are you at the event this week? Be sure to connect with her! Seed Strategy | #ExpoWest #BrandStrategy #Innovation #NaturalProducts #CPG
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Discover how Burke, in collaboration with #Amazon, #FeedingAmerica, and Diana Jensen Consulting Services, conducted research on the value of food delivery programs for food-insecure communities.? ? Ashley Chase shares more on the thoughtful methodologies and approaches used to capture the true experiences and needs of these vulnerable populations in the latest #BurkeBeyondMeasure article. ? ?? Read the full article: https://lnkd.in/gR-jZu8H ? #MRX #Insights #FoodInsecurity #CommunityImpact #ResearchMethodology #EmpathyInResearch
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Michael Laux and Lori Noel will be attending the upcoming ESOMAR LATAM conference in #Peru. If you're headed to the event, be sure to connect with them! #MRX #Insights #Innovation #BrandStrategy #ESOMAR
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Elissa Wood is attending SampleCon 2025 in #Pasadena next month. If you're headed to the event, be sure to connect with her! #Samplecon #DataCollection #Sampling #DataQuality #MRX #Insights
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Kendall Nash and Burke Institute’s Jim Berling had a great time at last week’s QRCA Annual Conference in #Philadelphia! ? This year's conference brought together the best minds in qualitative research to share insights, network, and learn from one another. Kendall and Jim had an incredible time engaging with industry leaders, exploring innovative methodologies, and bringing back valuable knowledge to both our teams and the classroom. ? Additionally, we are thrilled to share that Kendall was honored as the recipient of the 2025 Maryanne Pflug Spirit Award! ?? ? #QRCA2025 #QualitativeResearch #Qualitative #ModeratorTraining #Innovation #Networking
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Jeremy Cochran, PsyD shares more on our fresh approach to brand strategy and marketing in this #BurkeBeyondMeasure article! ??: https://buff.ly/3QL1QoZ Learn how Burke’s R&D team developed an innovative framework to assess the strength of a brand based on two critical pillars: #Relevance (how well a brand resonates with consumers) and #Momentum (whether consumers see a brand as moving forward). #MRX #Insights #BrandStrategy #CX #CustomerExperience #Innovation
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Learn how we helped a client in the #software space better understand their #BrandPositioning to drive strategy and achieve future growth, via an international research program. ???? Visit the case study linked below to discover how our comprehensive approach delivered key brand benchmarking insights across 14 countries! ?? https://buff.ly/3PbEVS5 #MRX #Insights #BrandStrategy #StrategicInsights #GlobalBenchmarking #CRM
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