Midwestern

Some leaders aim for good results.? Linh Hoang uplifts the entire team AND delivers excellence. His dedication to service is unmatched. He goes above and beyond for his team every day and demonstrates passion for his craft along the way. It's selfless support and leadership in action: - Eager to take on new challenges - Strives for the best results - Embraces growth He's an invaluable asset to the team, and we’re grateful for the impact he has on everyone around him. Having a great team is awesome, and we have one at Midwestern

The Secret to Sustainable Growth:? Gap Analysis Every business has blind spots, but not every business takes the time to find them. That’s where gap analysis comes in. (and we can help) We'll partner with you to identify: ?? Where you are ?? Where you want to be ? What’s standing in the way. McKinsey says defined objectives help companies exceed expectations 2.5x more than those who don't. A great gap analysis doesn’t just highlight the problems; it gives you a roadmap for solutions. Do it regularly and it's a proactive growth strategy. Serve each other.? Serve our clients.? Midwestern

Leaders: your company's goals deserve a contracting partner with values as solid as your vision. Thank you for the kind words, Scott. Serve each other. Serve our clients. Midwestern

Staying calm isn’t a personality trait. It's a superpower. We have someone putting the cape on every day. Dom's serve-first attitude and clear communication snap our clients and our team into perfect alignment. She sets a gold standard for project management and product ownership, and we're luck to have her. Plenty of people can manage projects. She inspires trust and excellence, and that's special. Thank you, Dominique Schultz

Startups walk a staffing tight rope when they scale. Luckily, we have a safety net. Once companies emerge from early startup, survival mode, they have new sets of problems. More consistent business typically means founders want to expand their team. Long-term hires play an important role in that and should be part of the puzzle. But not the only piece. They require significant up-front investments and should come on to address long-range issues. Every founder knows they run into urgent needs that aren't forever needs. Embedded help eases that tension. You place tasks in the hands of skilled professionals while avoiding the up-front costs of a long-term hire. We have a pool of hundreds of those types of skilled professionals ready to jump into all kinds of projects. We serve each other.? We serve our customers.? Midwestern

Don't underestimate the dangers of this staffing flaw.? We are see it all the time, but it's avoidable! It's having single points of failure in your organization. Founders come to us when one engineer built 80% of their products. At that point, it's nearly impossible to: - Set up proper accountability - Have hard conversations - Make requests If you face that situation, reach out to us. We can help you unravel it, improve your business continuity, and mitigate that risk for you. We serve each other. We serve our customers. Midwestern Interactive

Founders: Get ruthless about one thing.? It'll serve you, your company, and your team. Decide: What you ???????? to spend money on vs.? What you ???????? to spend money on Your payroll is likely your largest expense. Finding ways to extend the impact of that spend gives you an advantage as an early-stage founder. Things like: -Health care -Machines for W-2 teammates -Cyber security for mobile devices All take resources away from your vital functions. When you build your team with 1/3 outside help, you get to alleviate some of that pain. Plan your spend wisely.? Maximize your impact.

Have a backlog of features you want to deploy?? You might just need a burst to get you back on track. Our embedded teams can come in, give your team the support and muscle it needs to flush the list. Then you go back to normal business without being saddled with the costs of an outsized head count.

Our team relishes in diverse challenges. Working with 5x-10x more companies requires it. Ask Noah Horton, CEO of Unsupervised "The Midwestern crew is knowledgeable and they have a great attitude. We went through some crazy stuff and they were good-spirited through it." We live for crazy stuff, and we've seen a ton of it. It's engrained a tenacity that helps us serve our clients. Have a unique problem but don't need to make a full-time hire to manage it? Hit us up. That's why we're here.?

Sometimes founders need a sanity check.? We spend 250K+ hrs/yr on digital products. Ask us. Our diverse experience helps us see a forest where you and your team might be staring at the trees. It doesn't take us long to examine your situation and give you honest, direct feedback. Then you can deploy your team to execute (and we can help with that, too).?