Build You Marketing

My team and I have generated 1.1 Million LinkedIn impressions this year… From ~1 post per week. Here are 50 post hooks that will get people to actually read your posts: ??.??. ?????????????? "??????????" ?????? ?? ???????? ???????? ?????? ?? 2-???????? ?????? ???? ?????? 50 ???????? ?????????????????? ??

The Official BYM Rebrand by Ryan Lytle! We’re thrilled to reveal our refreshed logo! ?? ????????’?? ??????? ? A bold new placement of the rocket inside the “U,” symbolizing upward growth and our mission to propel your brand forward. ? A refined color palette that’s both cohesive and impactful. After 2.5 years (913 days, to be exact) with our original logo, we didn’t reinvent the wheel. We refined it. Because sometimes, the most powerful transformations come from building on a strong foundation. And this is just one piece of the puzzle… Shoutout to Ryan for this awesome rebrand! More exciting updates are on the way :)

Facebook marketing isn’t dead.. yet. These past 3 months I’ve worked closely with the Harbor House Restaurant in Kailua-Kona, Hawaii. And Facebook groups have been our secret weapon. But it’s not about showcasing the ocean-front view or the food—it’s about telling stories that resonate. Take Daniel Sayre Night, for example—a monthly event they host, where a portion of proceeds support the local fire department. Each month we send out an update or share the backstory behind why it started. In the past 90 days our content has reached over 25,000 people in the local community. ?????? ????????????? ? More people than ever are commenting, sharing their experiences, and recommending Harbor House in groups with over 10,000+ people. ? In turn, we’re building a growing, engaged community that’s compounding every month. ???????????????????????? ???? ????????????????????. It’s not just about showcasing a product or service—it’s about creating an emotional connection with your audience. People want to feel like they’re part of something bigger, and when you can link a mission to a story, engagement follows naturally. We’re so proud to be part of this journey, helping to share one of Harbor House’s most important missions with the community :)

Jake Ross' LinkedIn Impressions D?O?U?B?L?E?D? when he started doing this... He simply told a story. Even when he shares thought leadership content (as we are now), Jake integrates it into a personal story about himself and his posts perform 2x better. His story posts reach anywhere from 10-15k impressions V.S. his plain thought leadership posts barely crack 5k impressions sometimes. The morale of the story? Create content that tells a story and gives a scenario that people can relate/connect with. They're more likely to share, comment, & react. #LinkedinVideo ?#LinkedInMarketing #Storytelling ??.??. Is this 3rd person writing format weird even though we all know that Jake is writing this himself? ??

There is a ???????????? list of people interested in your business on LinkedIn... Most people don't know about this LinkedIn feature... But on your business profile page under the 'analytics' section, you can get a list of ALL your company LinkedIn followers. These are people that cared enough about your business and content to click the 'follow' button. Maybe it means nothing or they could be your next customer! #Marketing #LinkedInSecrets #Marketing ?

You're losing LinkedIn engagement because of this... ?? Your post image does not stand out. There are literally 2M+ LinkedIn posts published on the platform each day (per SocialPilot)! You don't just want to be 'another' post. For example, if you're featured in press, don't just screenshot the headline and call it a day. Take a picture of you pointing to it and edit the headline in the post. The content will perform much better because the image stands out. Don't do what everyone else is doing... figure out how your imagery can be different! #LinkedIn #Marketing #Content ?

?????????????? on LinkedIn are overrated... Regular posts perform anywhere from 5-8x better in terms of impressions, on average. Take our founder's profile, Jake Ross, as an example. On average, his reposts generate 1,500 impressions. While regular posts, garner 6,100 impressions, on average. Even his worst performing post (around 3,000 impressions) still performed 2x better than any repost on his feed. Why does this matter? If you want more people to see your content, ideas and thoughts... ???????????? ???????? ?????? ???????????????? ??????????????. #marketing #linkedin #branding ?

NEVER use 2 photos on LinkedIn... ?? It looks terrible and posts don't perform well. LinkedIn turns those 2 photos into small squares that are extremely hard to see and don't take up a lot of scrolling space. That said, you should always use 1 or 3 photos. ?? ?????? ?? ?????????? ????????: ? You don't need to tag people in the post! A vertical, high quality photo will always perform best. It takes up the most scrolling space on the feed. ?? ?????? ?? ???????????? ????????: ? You have a group photo and want to tag people! Tagging people in photos is key to growth on LinkedIn. Now, your post will be pushed to people in their network, which is chance to make new connections. But, what if you only have 2 photos? Find a 3rd photo (of anything related) to throw in the mix. It will make your post look so much better, which leads to more engagement. #LinkedIn #LinkedInMarketing #PersonalBrand ?

"Reels" on LinkedIn just appeared for some users! Here's what we know... ?? You may have seen a little "Video" tab appear on your LinkedIn profile recently... and you're not alone! LinkedIn is working on efforts to introduce short-form, scrollable content to the platform, similar to TikTok. And for the last 2 weeks, we've been testing the impact of daily LinkedIn video content. In all honesty, it's still a bit too early to know what impact it will have, but there have been great early signs. Compared to the last 30 days, Build You's ? Search appearance is up ????% ? Page views sky rocketed ????.??% ? There was a ????.??% increase in unique profile visitors ? and Impressions are up ??????.??% So what now? We are going to continue uploading this high-value content and keep you all posted on the results! Our advice, get in early, so that your content starts to appear when more people have LinkedIn video access. #LinkedInVideo #LinkedIn #LinkedInReels ?

Pumped for this launch by our friend, Steve Walsh! If you haven’t checked out the The Funding Accelerator, you definitely should ??