Build It Marketing LLC

No time to pull off a full-blown strategy session? That’s fine. We get it. Don’t let it stop you from creating a plan. 1. ?? **Start with an Inventory** Inventory what you did last year and customize for the next 12 months. What is worth repeating? Look to your business plan and set corresponding business development and marketing tasks. 2. ?? **Think in Quarters** Plot your marketing activities by quarter ?? to build the framework from which all other things stem. Similar to planning a capital improvement project, key dates drive production sequencing. Plug in dates for conferences, ribbon cuttings, and special events. 3. ?? **Leverage your Recent Projects** Discuss the project from the client’s perspective. Publish on social media, your website, and industry publications. Feature in campaigns to support market share goals. ?? Need help getting started? Message us on LinkedIn to schedule a call. #AECmarketing #AECindustry

Is it time for a copy refresh? Contact us today. #aecindustry #aecmarketing

Do you know about Colorado’s POWR Act? If you love your job but are uncomfortable with the “jokes” or are in a more serious situation, like a junior colleague coming to you for help managing inappropriate behavior, it can be a scary place in which to find yourself. Raising the issue does not make you the issue, but it can have unwanted consequences. If you avoid conflict to keep peace, you start a war inside yourself. Do you know where to turn for help? On August 7, 2023, the State of Colorado passed the POWR Act, changing the proof of harassment from “severe and pervasive” to “subjectively offensive to the individual alleging harassment and is objectively offensive to a reasonable individual who is a member of the same protected class.” The Act is in place, in part, to shift the cultural norm and create work environments in which ?? everyone is comfortable and can thrive. If you are attempting to navigate a harassment employment issue, contact a reputable employment law firm first. HR protects the company's interests; a third party will defend yours. #AECindustry #WIC #Womeninconstruction #TogetherWeRise

Have you been tracking the development of the Town of Erie Town Center? Here is the latest. ?? "A key to the development is a grocery-store tenant that is expected to become an anchor tenant. The town already has a verbal commitment by a grocer but is waiting on Evergreen to finish its due diligence before signing off on a written agreement. To keep its RFP with the town, Evergreen must have a signed letter of intent from the grocer by mid-May." #aecmarketing #aecindustry #forecasting

?? The State of Colorado Energy Office's (CEO) geothermal grant program has opened the application process for round 3. This is the last opportunity to secure funds through the program. ?? CEO provides grant funding to public and private sector entities to support the development and use of geothermal energy in Colorado. Round 3 of the GEGP includes two grant subtypes: Single-Structure Geothermal and Thermal Energy Networks. #aecmarketing #aecindustry #geothermal

Looking forward to sharing practical, implementable advice on CRMs! Associated Builders and Contractors Rocky Mountain Jack Tate #aecmarketing #aecindustry #CRMsolutions

"...first commercial (geothermal) power plant in Geretsried — turning the tiny town of about 26,000 people, south of Munich, into a proving ground for the future of geothermal energy." For information on Colorado's geothermal programs, visit the State of Colorado Energy Office https://lnkd.in/dWP89_jk. #aec #aecmarketing #forecasting #denverbusiness

Imagine a Disney movie without a story... No one would watch it. Why? The struggle is the FUN ? The transformation. The journey. The hard truth for you? Most B2B marketing is exactly like that. It skips the story > right to the "learning" "Our AI-powered product does..." ??? /Unsubscribe No one's paying $12 /m to stream that. Your marketing needs BETTER stories. Simon Sinek said it best: Marketing is not the stuff you make. Marketing is the stories you tell. So... How should you tell them? ?? You should try this: 4 Disney ?? B2B tips for you 1?? Name your villain Every story needs conflict. What's your customer fighting? Make this HYPER specific for them. Don't call out "ROI" or "Time Saving." Think about their social / emotional pains like ?? Walking into a board meeting with bad data. That's a scary feeling as a new VP. 2?? Make your customer the hero Not your product. Not you. Your customer. ? Don't say "We..." ? Say "You..." You speaks to your audience. You should use more "quotes in headlines." 3?? Show the journey to > transformation Paint your customer's starting point here. Use crunchy words > make them feel it. This is your moment to SHOW them... That you understand their pain. Most B2B copy feels stiff. Make yours emotional. Write their pain. ?? P.S. A great way to do this? Go find your competitors 1 star G2 reviews. Find their pain language. Use those ?? words. Channel all of their - Frustration - Anger - Pain It makes for great copy. That feels authentic. It converts btw. 4?? Sprinkle in some humor Disney's got sidekicks. You've got... your wit. Use it. One of my fav examples from Splunk? “We take the SH out of IT” What a ?? headline. I was hooked. Remember... No one wants: ? "Aladdin: Now with 20% More Lamp!" What do they want instead? Street rat to > Prince. Tell THAT story ?? From [your customer's pain] to [their dream outcome] thanks to [your painkiller] that defeats [enemy they relate to] with [unexpected twist] in a way that shows them you know them. But not in this weird mad libs style. But told in a compelling story. Your story needs: - Highs / lows - Contrast - Emotion ?? Marketers should study Disney. Why? There is no “B2B” marketing. There is only H2H. Human to human. So study stories. They are 100% universal ?? P.S. What Disney character are you? — ?? Follow Authority for more marketing content. Liked this? ?? Repost to share!

Join us on Wednesday, Feb. 26 for an excellent opportunity to learn from corporate training professional, Erin Robison, CEO, TruPotential Group. See you there! #aecindustry #aecmarketing #denverbusiness