Buddy转发了
How do you change behavior? Show someone something that they never could have imagined on their own. ?? By default, we are oriented toward our existing mental models. For example, I didn't believe that public transit was important growing up because I both grew up fortunate enough to have parents who were able to drive me around, and the city that I grew up in had not updated public transit infrastructure since the 1950s, so it was not a viable system for getting around. When I left home, I was fortunate enough to travel to and live in cities with really great public transit, like London and New York, as well as a brief stint in LA, which was a cautionary tale against the growth of an auto-centric city. Upon returning to Richmond, I got involved in transit advocacy. One of the key tools that we used was a simple slide deck with a hypothetical transit map, linking all of the metro area with a rapid transit system, and a slick rendering of what the system could look like. These items, along with an inclusive narrative about how we all benefit from these investments in infrastructure, allowed for the community to imagine something they'd never seen before-a modern public transit system! Thousands of Richmonders unified, lending a supportive voice to local officials to make a scary "yes" vote to spend taxpayer money on transit for the first time in half a century. ?? The key to making this happen was showing people what could exist in a way that they could imagine it in their own lives. So it goes in our work at Buddy. In transforming the insurance industry to an e-commerce paradigm, sometimes our customers can't even imagine what's possible and how their business would or should look in that environment. That's why we kicked off the year with a fun demo project for the team–bring to life the insurance company of the future—Interplanetary Insurance. ?? Of course, Interplanetary Insurance uses Buddy to power its entire business. I'll be sharing some case study articles this month, highlighting these use cases, so that you, too, can imagine the future of insurance e-commerce. First up, check out how Interplanetary Insurance uses Buddy to power its direct commerce on its homepage. ? If you want to see some live demos, drop me a note!? Oh, and the transit in Richmond? In 2018, the Pulse opened, marking the first 7+ miles of rapid transit in the city. Today, it operates 30% above projected capacity, anchors hundreds of millions of dollars of growth and development, and is preparing to expand its footprint, increasing access for all across our beautiful River City. ?? ?? https://lnkd.in/e4hcjpVg #imagination #insurtech #transformation