Budai Media

?? Hump Day Poll ?? ??AI-generated images and videos are revolutionizing online sales—no more costly photo shoots! ? Let’s hear your thoughts! ??

?? Open Rates seem to be getting a lot of hate these days, right? But before we jump on the bandwagon, let’s think this through. ?? Yes, Open Rates aren’t as reliable anymore. With privacy updates and email filters, they no longer paint the full picture of engagement. But don’t ditch them just yet! ?? They still provide some value, especially around deliverability and initial interest. Let’s shift focus to metrics that matter more for eCommerce: ?? Click-Through Rate (CTR) ?? A high CTR can actually help improve your sender reputation. It signals to email providers that users find your content valuable. Conversion Rate ?? Don’t just track the final sale. Break it down: Which email content or segment led to the highest conversion rate? Revenue Per Email (RPE) ?? Look for patterns—certain email types, offers, or times of year can dramatically increase RPE. Make them your go-to strategies. Engagement Rate ?? Engagement rate is an underrated indicator of long-term brand loyalty. The higher it is, the more likely your audience is to stick around. Bounce Rate ?? A low bounce rate can improve inbox placement, while a consistently high one can hurt your sender score and deliverability. Unsubscribe Rate ?? A spike in unsubscribes can be a signal to review not just content, but your send frequency. Are you overloading your audience? List Growth Rate ?? A steady growth rate is good, but a qualified list is better. Focus on segmentation and targeting to avoid list decay. ROI ?? The real question: Are you tracking the lifetime value of customers from email campaigns? ROI isn’t just short-term. Heatmaps ?? Pay attention to where users don’t click. These are often spots where your design or CTA could use a little tweaking. So don’t give up on your Open Rates, but when it comes to real business results, show some love to other metrics that are also your key to success. ?? #ecommerce #emailmarketing #CRO #EmailStrategy #MarketingTips

?? CRO Tip: If visitors are bouncing quickly from your site, it might be time to check your breadcrumbs ?? Home > Product > Checkout This simple yet powerful navigation tool can dramatically enhance your users' experience. Here's how: 1?. Place breadcrumbs at the top of the page so users can easily track their journey 2?. Make them clickable to easily jump forward and backward 3?. Keep it simple & logical—clear paths lead to happy users! By doing this, you’ll see an immediate boost: ? Lower bounce rates ?? ? Better user experience ?? ? Increased love from Google ?? (It gets your site structure!) Looking for more CRO tips? Check out the comments for our latest blog on designing high-converting product pages?? #CRO #SiteNavigation #ecommerce #WebDesign #UserExperience

You’ll never believe where A QUARTER of your users go to navigate your site. They’re heading straight to the footer*. This is why the race to the bottom is a CRO goldmine. ?? Here’s how to optimize it: ?? Add a “back to top” button. ??? Highlight shop benefits, reviews, and payment options. ?? Show your office location or link to it. ?? Link to policies (returns, privacy, T&C) in one click. ?? Add an email sign-up box for a 5-10% first-purchase discount. ?? Display social platforms and community stats. ?? Include a full menu with substructure. Your footer isn’t an afterthought—it’s a conversion driver. *Source: Craig Harffey #CRO #UXdesign #ecommerce #webdesign

The danger of AI is that we’re so seduced by quick output that we fear any long process. But clients aren’t hiring us to produce “stuff”. They’re hiring us to fail. At first. Because we can’t test without failing. If we’re not testing, we’re not learning. And if we’re not learning, we can’t add value. If you want us to produce campaigns that amaze you, you’re going to have to allow us to fail a little first. #MarketingMotivation #ecommerce

??Hump Day Poll Since we never asked until now… What do you find most useful in your feed from other marketers (like us)?

“Sold Out” is NOT the end of the story. In fact, it can be just the beginning. Most brands let the sale slip away on out of stock items. But not Pop Mart, the masterminds behind the viral Labubu collectibles. Instead of losing the sale, they use a simple “Notify Me When Available” button. The result? ? Shoppers stay engaged instead of bouncing. ? Restock alerts create urgency and drive instant action. ? Limited-edition drops become even more hyped. It’s a win-win: customers feel valued, and brands recover potentially lost sales. Tools like Shopify’s built-in features or apps like Back in Stock make this a no-brainer. So, next time you’re “sold out,” don’t say goodbye—turn it into a second chance to win. Read more about high converting product pages in our latest blog (link in comments) #ecommerce #customerexperience #retailstrategy #marketingtips #shopify

We just boosted AOV for a B2B hardware store in the US by 270% in only 3 days. The magic wand? ?? Solid conversion rate optimization principles in action. -Creating desire with full product descriptions matched to psychographic buyer profiles. -Removing friction with cleaner UX from search to checkout. -Overcoming objections with social proof, feature comparisons and prominent USPs. -Growing order value with relevant product recommendations at the right moment. -Delivering a cleaner, more streamlined on-page experience impacts Google Ad performance too. Following our CRO upgrade: Conversion rate from Google Ads went from 0.49% to 2.27% ROAS from 0.5x to 3x Want to grow your AOV and site traffic? You should really get in touch with our expert CRO team. #CRO #GoogleAds #B2Bsales

“Why aren’t my customers converting?” When I hear this from an ecom store owner, I can usually predict that one or more of these is to blame. ?? SHIPPING times or fees are stealing the sale at checkout. Solution: Reward big carts with zero fees. ?? The focus is on DISCOUNTS when it should be on VALUE. Solution: See what happens when you stop undercutting your offer and start upselling it. ??? The site sucks. Simple. The UX has been sacrificed for aesthetics. Solution: Make it ugly if you have to, as long as it’s fast and clear. ?? There’s no User Generated Content. Solution: We’re in the TikTok times. If customers can’t see, feel and anticipate your product through UGC, you’ll lose their interest. Do you agree? If I’m missing something, let me know in the comments. #ecommerce #entrepreneur #conversionrate

A common concern I hear from clients is: “If I run Google Ads and SEO at the same time, won’t they cannibalize each other?” The answer is no—and here’s why: ?? 1. Different Audiences, Same Goal SEO targets users already searching for your business, while Google Ads helps you reach those who haven’t discovered you yet. Together, they expand your reach. ?? 2. Boosting Visibility Running both ads and organic listings makes you more visible in search results. More spots on the page = higher chances of clicks. It’s a win-win! ?? 3. Ads Inform SEO Google Ads provide valuable data on what keywords convert, which can help you refine your SEO strategy. Data-driven decisions = better results. ?? 4. Immediate Results with Ads + Long-Term Growth with SEO Google Ads deliver instant visibility, while SEO builds long-term organic success. Combining both means you get the best of both worlds! So, instead of cannibalizing each other, Google Ads and SEO complement each other and work together to drive more traffic and conversions. ?? Have you seen this dynamic work for your business? Drop your thoughts in the comments! ?? #DigitalMarketing #SEO #GoogleAds #MarketingStrategy #GrowthHacking #SalesTips