B.T.R. NATION

We have a GIANT sized announcement! B.T.R. NATION is now available in 131 Giant Food stores across Maryland, Virginia, DC, and DE! You can now find our four superfood nut butter bars on shelf looking pretty ?? With every new store, we're making B.T.R. NATION easier & easier for our customers to shop! ?? We are SO grateful for this GIANT (pun intended) win! And we're just getting started! Yes, I had a lot of fun making this GIANT graphic ?? Cultivate Todd Kluger

A couple weeks before my dad passed away, he said something that stuck with me: "imagine if one day your products are sold in Whole Foods." Dad, we did it ?? I'm BEYOND excited to share that you can now find B.T.R. NATION?on the shelves of select?Whole Foods Market?locations in?California, Arizona, and Nevada! This isn’t just a milestone for the company—it’s the realization of a dream that’s deeply personal. Launching into Whole Foods means so much more than seeing our products on the shelves of a retailer we’ve admired for years. It’s a tribute to my parents and the values they instilled in me: hard work, perseverance, and a relentless belief in doing good for the world. Every bar, every bite, every ingredient is a reflection of that mission. To our loyal B.T.R. NATION community, my incredible team, and all our partners—you’ve helped bring this dream to life. Thank you from the bottom of my heart! Dad, this one’s for you ????

I'm floored. That in a matter of weeks, THIS happened: ?? We launched our bestseller, Cinnamon Cookie Dough, into 35 Costco clubs in the SE. ?? We went viral on IG several times. But one reel in particular took the cake with nearly 500k views, 1800 hours of watch time (SERIOUSLY!?), and thousands of new customers who found us in Costco thanks to our launch video. ?? We co-created a delicious new flavor, Spiced Chocolate Chip Cookie Dough, available exclusively at Blue Bottle Coffee cafes nationwide. ?? We launched a brand new product line: PROTEIN+ and sold through a month's worth of inventory in 2 days. ?? We officially launched on Thrive Market, and our custom Variety Pack sold out in 4 days! ?? We were featured in countless press outlets like Women's Health as one of the top 20 road trip snacks for summer, Food and Beverage Magazine as one of the editor's top Health-Driven Products of the year (EEEK!!!), Foodbevy, VegNews, Snack Food & Wholesale Bakery, ABC Tampa (for our TV debut!), and more. ?? And a MASSIVE thank you to NOSH, BevNET.com, and Lukas Southard for breaking the news on all of the above and covering B.T.R. NATION's growth story in a featured article. Through it all, I've driven and flown thousands of miles (I've honestly lost count, and yes, I did get stranded on the East Coast for the massive global outage), I met thousands of customers, and had countless pinch me moments. I'm feeling it ALL...the excitement, pressure, passion, but we're doing it. We're making a difference in our food system, and I feel it more than ever now... I can't wait to share what's next...

There are not enough words to describe how excited and honored I am to make this announcement. I've been envisioning it for months, and the day is HERE! B.T.R. NATION just launched into Costco Wholesale in the Southeast!??? If you're following us on IG, you've probably seen me cry about 10x by now. I'm overwhelmed by the joy, support, and love from the B.T.R. NATION community. One of my earliest memories as a kid is shopping with my mom in Costco. Going to Costco always felt like Disney World, and NOW the brand I started as a tribute to my parents is available in COSTCO! ?? What a moment! I'm in the Southeast for the next few weeks to support our launch, and it's been surreal to see the response to B.T.R. NATION. Our customers from around the nation are spreading the word?far & wide, they're taking selfies, they're sharing all over social... And I'm meeting NEW fans! I'm seeing B.T.R. NATION in Costco carts all over the club! If you're based in the SE and love samples/want to meet us IRL, your support means EVERYTHING! Check out our demo schedule below. B.T.R. NATION is spreading BOLD, TENACIOUS & RESILIENT vibes nationwide :) HERE WE GO!

Still speechless ?? 7 Food & Beverage Brands Positively Impacting Our Planet & Health. I can't think of a more beautiful honor. Thank you MeiMei Fox for this wonderful feature in Forbes. I started B.T.R. NATION a little over 3 years ago to help fix our broken food system. After eating absolute junk in hospital vending machines for 4+ years taking care of my parents who passed away from rare forms of cancer, I knew I couldn't be the only one looking for better-for-you, on-the-go options. Today, our mission is reaching millions, and we just got featured in Forbes. Is this real? I know my parents would be proud. Their lives were cut so short. It's an honor to be able to share their story and pass on their legacy every day through B.T.R. NATION. And I'm so grateful to be on this journey with YOU fixing our broken food system together ?? #womenowned #femalefounder #foodandbeverage #forbes

Two years in a row! B.T.R. NATION was named Good Housekeeping's Best Chocolate Truffles in the 2024 Best Snack Awards ?? My mom was a loyal Good Housekeeping reader. I distinctively remember her running to Stop & Shop to buy every new issue as soon as it came out. It's moments like these that I know for sure we're making my parents proud. Mom, we made it! ?? A HUGE thank you to Stefani Sassos, MS, RD, CDN, NASM-CPT, NASM-WFS and the entire Good Housekeeping Institute team for all that you do! #GoodHouseKeeping #GoodHouseKeepingAwards #snackcompany #healthysnacks