Behold, “by Sean Hixson” has returned. For the National Corvette Museum’s America’s Sports Car Magazine’s fall 2024 issue, I’m thrilled to be writing longish-form pieces again. This story speaks to the value of General Motors & Corvette’s factory-installed partners like Mobil 1 and Michelin. As it often does in automotive, it all began on the track.
关于我们
TLDR: I tell brand stories through sports and gaming. In sponsorship, companies pay a hefty premium for a visible brand logo. Sometimes, millions for a small icon on a race car; for a sports celebrity to appear in an online video; for a lower-third graphic during a Twitch stream; for a tiny logo on a golf bag. For a fraction of that core partnership cost, BTLPR tells stories with sponsorship assets, ensuring brands resonate deeply with the consumer set. Companies understand their customers are fans of a league/player/game. Companies do too little to ensure a customer knows more than the shape and color of a brand logo -- that a brand, its story and its comparative advantage is resonating in culture, demanding attention. As an established marketing communications storyteller, I have more than 20 years of deep expertise with global, national, and regional brands, focusing on sponsorship in sports and gaming. Using sponsorship as a creative device, I thread earned/paid/owned/partner needles. My experience includes always-on public relations work for sports leagues; 360-degree brand campaigns with athletes and gamers at their core; official partnerships with sports leagues; branded Twitch streams and partnerships with prominent athlete influencers; digital campaigns that pairs traditional sports celebrities with gaming streamers. ON TRACK in motorsports, campaigns in Formula 1 (Verstappen, Perez, Bottas), NASCAR (Stewart, Harvick, Bell), IMSA and more ON COURT in the NBA, campaigns with Anthony Davis, Dikembe Mutombo and more ON STREAM in gaming campaigns with Nadeshot, Rooster Teeth, Dude Perfect and more ON COURSE in golf, campaigns with Xander Schauffele and more ON FIELD in MLB, campaigns with Ozzie Smith, Fergie Jenkins, Steve Garvey and more ON BRAND through deep storytelling that taps earned/paid/owned/partner channels, helping brands connect to culture and their customers So, let’s better leverage that sponsorship asset, going beyond the logo.
- 网站
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www.btlpr.com
BTLPR的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 2-10 人
- 总部
- St. Louis，MO
- 类型
- 个体经营
- 创立
- 2024
- 领域
- Strategic Marketing、Sponsorship Activation、Earned Media、Social Content、Sponsorship Events、Earned/Paid/Owned/Partner Synergies、Campaign Building、Message & Media Training和Media Tours
地点
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主要
获取路线
US，MO，St. Louis
BTLPR员工
动态
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Last weekend, the National Corvette Museum inducted its 2024 Corvette Hall of Fame members in a moving, heartfelt ceremony. In the very first assignment for BTLPR, I helped create video content to tell these amazing Corvette stories. Tadge Juechter was honored in the General Motors-Chevrolet category. View his story here: https://lnkd.in/gzXwhMwf Oliver Gavin & Jan Magnussen were honored in the Racing category.?View their story here: https://lnkd.in/g_DeysMt Richard Prince was honored in the Enthusiast category. View his story here: https://lnkd.in/g3CCjpQ5 In my many years in automotive and motorsports PR, I’ve worked with the inductees before, so it was a natural first assignment. I project managed a lot, executive produced a bit, offered creative notes a bit, chased interviewees and inductees around the world, sourced historic footage a lot and more. The gamut. Fuller credit goes to Marty Snider & Associates's Sean O'Donnell and Tyler Everhart. They absolutely nailed the creative, shoot and editing assignment. All-in-all, I’m very proud to be such a big part of amazing visual storytelling around America’s Sports Car. Congrats to the HOF Class of 2024. So so deserved. #vroom
2024 Corvette Hall of Fame, GM/Chevrolet Category: Tadge Juechter
https://www.youtube.com/
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To tell one of the most shocking automotive stories of all time, the National Corvette Museum has opened a new, limited engagement exhibit that expands on the timeline of the infamous 2014 sinkhole that captured worldwide attention. BTLPR was honored to share that compelling story with automotive enthusiast media outlets. Broadening those *earned* media wins, many of these stories were syndicated to MSN and Yahoo. Check out a snapshot of those stories and, better yet, the exhibit itself! Hagerty - https://lnkd.in/gi75Y6br HotCars - https://lnkd.in/gf4chq5x Autoblog - https://lnkd.in/gG5SEthq Jalopnik - https://lnkd.in/gPdtC-e9
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Thrilled to relay that BTLPR will now be helping share the story of Triple 333, as the brand commences a national on-and-off premise rollout.?It’s an ascendant industry and BTLPR will provide counsel across earned and partner opportunities. Look to see more of Triple’s story on your personal social feeds soon. #prost
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Excited to share that BTLPR will be working with the National Corvette Museum, helping tell the story of the Corvette Hall of Fame Class of 2024 inductees: Tadge Juechter, Corvette Chief Engineer; Oliver Gavin and Jan Magnussen, Corvette Racing Drivers; and Richard Prince, Automobile Photographer. More news soon! #vroom