BSTN Store GmbH

For the 2024 Munich Game, BSTN has teamed up with Mitchell & Ness Nostalgia Co. and the National Football League (NFL) for an official capsule collection that celebrates our shared passion for the game and those essential in growing the sport so rapidly: The football community! Emblazoned with BSTN’s trademark ‘Feed Fam’ lettering, the collection champions the unique sense of togetherness that the resident football fan base has put on display time and time again. The passion and dedication of the fans – in the stands and in their living rooms – make the game day atmosphere on this side of the pond truly unique and a beautiful display of sports culture. Leading up to the game between the New York Giants and the Carolina Panthers, BSTN’s Munich flagship store served as the go-to tailgating destination this past Saturday, hosting a community event for all football fans including food, drinks, and the most stylish literal tailgate in the city alongside, of course, the collaborative Munich Games 2024 collection. Thank you to our Munich Fam for coming out in full force and proving once again why an NFL game in our hometown makes for a truly unique atmosphere as well as to our partners Bumbu, Luc Belair, Yeti, and Fairfax Express for supplying the football community with extra treats. https://lnkd.in/ew2xbUqJ

A common thread between Clarks and BSTN, two southerners who managed to put their respective hometowns on the map, the quality of the product and the authenticity of its story-telling have always come first. In the fast-paced society and (social) media landscape of today, it’s easy to lose track of who came before you which is why the collaboratively created Wallabee Low pays homage to those who paved the way. The collaboration champions the commonalities between our two labels and pays homage to the silhouette, its strong ties to Caribbean culture, and those essential in turning it into a style icon – a design explicitly created for the people who helped make it an all-time classic. Furthermore, the pairs purchased at our London flagship store in Brixton feature a special metal plate in addition to the characteristic logo fobs that can be found on every Wallabee. From one Brixton neighbour to another – and as a delicious treat for any customer – the custom metal plate can be exchanged for a plate of a signature dish at Fish, Wings & Tings, the extraordinary Caribbean restaurant just a short walk from the BSTN flagship store on Brixton Road in the south of London. https://lnkd.in/efbdX6WZ

Last Friday, in anticipation of the final NFL London Game of 2024, we teamed up with Fanatics to host ‘The Art of Winning’, a dedicated community event featuring the custom creations of London-based artist Hard In The Paint at the BSTN flagship store in Brixton. While the original artworks, painted on authentic Patriots and Jaguars jerseys, were on display, limited-edition replica jerseys featuring print versions of the artist’s hand-painted graphics made their debut at the event, creating sought-after pieces of memorabilia that blend football and street culture. In addition, ‘Extra Point’, an on-location panel talk, hosted by Aaron Sanders and featuring DJ Chux, back-to-back ELF champion Glen Toonga, and Jermaine Bates (Hard In The Paint), explored the multi-faceted relationship between sports, streetwear, and the culture that surrounds them. Thank you to our London Fam and the panelists as well as to our friends at Fanatics, and the NFL for a great night leading up to Sunday’s game!

This Saturday, BSTN's Munich flagship store played host to an exclusive pre-release event of 'The Garden' collection for FC Bayern Basketball by BSTN and adidas. A heartfelt thanks to our Munich Fam for coming out in full force and making the debut of FCBB's 3rd kit, the accompanying apparel capsule, and the matching Dame 9 a memorable one. Released in celebration of the franchise's newly-built home arena – the collection's namesake opens this Thursday with the club's EuroLeague home opener – the collaborative design boasts head-turning shades of green and a bold reptile pattern, inspired by the European wall lizard (known locally as ‘Mauereidechse’), a lizard native to the Munich area. 'The Garden' collection is now available at BSTN Munich and online at BSTN.com! https://lnkd.in/ehavbMEc

BSTN becomes adidas’ collaboration partner for FC Bayern Basketball FC Bayern Basketball and adidas have teamed up with fellow Bavarian basketball aficionados BSTN for a special collaboration, with BSTN orchestrating the design of a full collaborative jersey and sportswear collection – among other (soon to be revealed) elements, rounded out by accompanying content creation and extensive story-telling. From all of the company’s co-founders having played professionally at some point during their careers, the passion for the game of basketball runs deep at premium sportswear retailer BSTN, who opened its doors in Munich’s Maxvorstadt district in 2013. With multiple ties to FC Bayern Basketball teams across different age classes among the BSTN staff already in place, making the collaboration official is the next logical step for the hoops obsessed team. As FCBB embarks on the quest of adding the next chapter to an already impressive legacy – which includes the defense of the easyCredit Basketball Bundesliga’s league and cup winners titles – the triple-threat collaboration between outfitter adidas and BSTN will include various multi-media projects – online and on the ground – to serve the basketball community on a local, national, and international level. Fueled by a shared love for the game, expanding the partnership with their neighbors up the road (and up the A9) was a no-brainer for all three brands. The introductory video stars former Germany international Marko Pe?i?, the CEO of the reigning BBL champion and Cup winner.

Proud to be the exclusive retail partner for the Air Jordan XVII Low ‘University Blue’ in Europe, BSTN created an editorial around the improvisational nature found in both, jazz music and the game of basketball, that has served as an inspiration for the design of the silhouette. From His Airness‘ unique ability to make up his mind in mid-air – not least because of his unparalleled hangtime – to an unrivaled portfolio of back-to-the-basket moves and the capability to create a turn-around fade-away jumper over either shoulder (as displayed during the later stages of his career and with the Washington Wizards, when he actually wore the Air Jordan XVII on the NBA hardwood), specific aspects of how the greatest to ever to it played the game are mirrored in the design of his seventeenth signature shoe. https://lnkd.in/ePbKp_FM

Taking pride in the fact that it’s not just a carbon copy of the original cross trainer, Nike's all-new Air Max SNDR takes the fan-favorite design to new heights like the Kelces with a re-energized re-interpretation. It's a reboot, not a retro! BSTN’s accompanying editorial draws inspiration from print ads from the early 2000s when glossy editorials created a stark contrast to a loud and colorful style that was equally characteristic for the Y2K era’s music videos for example, creating bold expressions around the Air Max SNDR. https://lnkd.in/eWc6GvpD

This past weekend, the BSTN flagship store in London played host to an exclusive launch event for Overseas basketball magazine issue 03 and a special guest of honor, the protagonists of the latest issue’s cover story, South Sudan Basketball. Headlined by Luol Deng and the Bright Stars’ current men’s basketball roster ahead of the federation’s Olympic debut, the evening contained a series of talks and conversations around the team’s a challenging past, an inspired present, and a bright future in addition to a one-of-a-kind meet & greet merged with a British basketball development talk. A heartfelt thank you to the SSB Federation as well as to the London community for coming together for this special event through the love for the game and the culture that surrounds it and for turning the release party into a unique social experience and a special basketball celebration. Photos via Overseas Mag by Francesco Bonato and Ryan Bound

Last Saturday, BSTN teamed up with Nigel Sylvester and Jordan Brand to host a special Go Ride event for the London community. The first leg of this special series started and ended at BSTN’s flagship store in Brixton before Sylvester got on a plane to host the second ride of the day in New York City. The London bike community showed up in full force and was not only treated to a one-of-a-kind ride across the capital, led by the man himself, but back at the BSTN London Store, the riders also got the opportunity to get their hands on the Nigel Sylvester x Air Jordan IV RM SP ‘Grandma’s Driveway’ one week early as part of an exclusive pre-release. A heartfelt thank you to our London Fam for showing love as well as to Nigel and the Go Ride team for making the trip across the pond to go ride with us – and to London motorists for staying cool, calm, and collected when traffic was temporarily stopped to take a group photo for the ages! https://lnkd.in/eiZaEuNZ

This past weekend, BSTN teamed up with On for a one-of-a-kind running event that saw its participants not only race around Munich’s English Garden, but also around the clock. 5 teams à 5 runners each took part in the first ever 24-hour competition of its kind, The Extra Mile. With (at least) one member of each team out on the course running at all times, who would go the furthest? Who would go all out for their team? Who would go the extra mile – both figuratively and literally – to take their squad to victory? A tip of the runner’s cap to all of the runners and spectators for the truly one-of-a-kind atmosphere as well as a hearty thank you to our partners YETI, Garmin, Aqua Monaco, Oakley, Vantopia, and Sushi Bikes for their support in making the inaugural Extra Mile event a success and to Fellas_Munich, S/O Yellow, Yummy Bowl, Rawbite, and Blackroll for keeping the athletes well-fed and well-rested/-recovered. https://lnkd.in/ewBfUVt9