BSM Partners

???Big ideas don’t always land perfectly.?Sometimes, your product is too early, too confusing, or just?not what consumers need. The worst brands ignore the data.?They assume consumers just "don’t get it.” The best brands use research to refine, reposition, and pivot. ? In his most recent article, Michael Johnson shares his insights to help you figure out what negative feedback is really telling you. Maybe consumers like it, but not at your price. Or they don't trust the claims you're making about your product. It could just be that your idea is good, but your messaging is off. ???Michael teaches us that market success isn’t just about persistence—it’s about knowing when to pivot. #ProductDevelopment #ConsumerResearch #BusinessStrategy #ConsumerInsights #Innovation #MarketPositioning #NothingIsImpossible #BSMPartners

??? The USDA is considering a new regulation that would make certain levels of?Salmonella in raw poultry illegal, marking a significant shift in food safety policy. This proposal aims to reduce foodborne illness by requiring?stricter microbial monitoring, enhanced processing controls, and new compliance standards?for poultry producers. If finalized, this regulation could have a major impact on the industry, from production practices to supply chain logistics. While this move could lead to a reduction in Salmonella-related illnesses, it also presents challenges for producers navigating stricter compliance requirements. Balancing public health priorities with industry feasibility will be key in determining the future of this regulation.?? Read August Konie's full article here: https://lnkd.in/dyT5puMh #FoodSafety #USDA #Salmonella #Regulations #PetFoodIndustry #FoodIndustry #NothingIsImpossible #BSMPartners

?? The?H5N1 outbreak?is evolving, with?confirmed cases in poultry, dairy cattle, and even domestic cats. But?how worried should we be?about transmission risks? Dr. Bradley Quest is here to answer our questions. In his latest article, Dr. Quest explores how: - A?CDC study?found only?3 out of 150 veterinarians?working with cattle had H5N1 antibodies—suggesting?low risk for healthy humans. - The virus?can spread through unpasteurized milk, emphasizing the need for?strict food safety measures. - Some?cat fatalities?have been linked to raw food diets, prompting renewed scrutiny on?pet food handling and processing. While human infection remains rare, the spread of H5N1?across species and industries shows us?that?biosecurity, surveillance, and responsible food sourcing is more important than ever. At?BSM Partners, we’re helping businesses implement?testing, regulatory compliance, and risk management strategies?to stay ahead of emerging food safety threats.?? #H5N1 #OneHealth #FoodSafety #PetFoodIndustry #VeterinaryScience #ZoonoticDiseases #NothingIsImpossible #BSMPartners

Retailers love them. Consumers trust them. Large-format pet food bags are more cost-effective per pound, mean fewer grocery trips for busy pet parents, and are better for multi-dog households. But these big bags?come with an even bigger sustainability challenge ?? In her latest article, Oksana Lylak discusses how many?large bags rely on multi-layer materials?that?aren’t recyclable?in traditional waste streams. With?sustainability regulations tightening, retailers and manufacturers must rethink packaging. Consumer education, adjusted packaging sizes, and in-store drop-off programs for large bags just might hold the key to a more sustainable future. ?? At?BSM Partners, we help pet food brands navigate?packaging innovation?to meet both?business and sustainability goals. Let’s connect and talk solutions! #PetFoodIndustry #Packaging #PetFoodManufacturing #Sustainability #SustainablePackaging #NothingIsImpossible #BSMPartners

What if you could catch cancer in your pet well before they started showing symptoms? ???? In today’s new episode of Founders in Focus, we sit down with the co-founder and CEO of ProPetDX to explore how multi-omic, AI-powered diagnostics are revolutionizing early disease detection in pets, and how the Plug and Play Agtech & Animal Health program is supporting this startup's success. Tune in to learn about: ?? How blood-based diagnostics can detect cancer earlier than ever ?? The role of AI in analyzing complex biological data ?? The unique challenges that come with veterinary biotech innovation If you’re a pet owner, veterinarian, fellow startup founder, investor, or simply curious about the future of preventive pet care, you won’t want to miss this episode! Listen now ?? https://lnkd.in/gn3hd4kd #PetHealth #CancerDetection #AI #VeterinaryMedicine #Startups #FoundersJourney #Podcast #FoundersinFocus #NothingIsImpossible #BSMPartners

Veterinarians dedicate their lives to saving our pets—but who’s looking out for them? ???? Burnout in the veterinary profession has reached a crisis point, with long hours, unpredictable workloads, compassion fatigue, and financial stress driving many to their limits. In our latest episode of the Barking Mad podcast, we dive deep into veterinary burnout with Dr. Joe Hill, DVM, and Dr. Frank Niles, Ph.D., to uncover: ?? The emotional toll of veterinary burnout ?? Personal and systemic challenges contributing to burnout ?? How pet parents and industry leaders can create change This is an eye-opening conversation for anyone who loves animals—because a healthy pet starts with a healthy vet. Find the full episode here ?? https://lnkd.in/gwB3s_S7 Or search “Barking Mad” on your favorite leading podcast platform to tune in! And if you know a veterinarian, vet tech, or pet parent who needs to hear this, tag them in the comment section!?? #VeterinaryBurnout #MentalHealth #PetCare #VeterinaryMedicine #Podcast #BarkingMad #NothingIsImpossible #BSMPartners

How do you turn a?fake funeral?into?one of the most successful marketing campaigns of the year? The "death" of Duolingo's owl mascot, Duo, was so much more than a viral moment, it was a marketing masterclass years in the making. ?? Instead of just posting content, they?gamified?it. ?? Instead of just gathering likes, they?drove real action?(5+ billion lessons completed in a few short weeks). ?? Instead of being safe, they?took a risk—and won. This proves that marketing isn’t about just?showing up—it’s about?creating moments that demand attention. At?BSM Partners, we specialize in making brands unignorable. Let’s build something that gets people talking. #BrandMarketing #SocialMediaSuccess #Duolingo #RIPDuo #NothingIsImpossible #BSMPartners

Some heroes wear harnesses instead of capes. ??♂? ???Service Animals are specially trained to perform essential tasks. ???Emotional Support Animals (ESAs) provide comfort without formal training. ???Therapy Animals are trained to provide comfort in places like hospitals, schools, and nursing homes. Do you know that these support animals have different responsibilities, legal protections, and even dietary needs? Lee Ann Hagerty, Dr. Chuck Zumbaugh, and David Perez cover all the details of these upstanding animals in their latest article. At?BSM Partners, we understand that nutrition is?not one-size-fits-all. That’s why we develop specialized formulations tailored to the unique needs of assistance animals—helping them perform their critical roles with optimal health and vitality. #PetWellness #ServiceDogs #ServiceAnimals #SupportAnimals #PetCareIndustry #PetIndustry #NothingIsImpossible #BSMPartners

???Is your dog’s diet missing something essential? In a world where?high-protein, meat-based diets?dominate pet food shelves, there’s one nutritional powerhouse we might be overlooking:?phytonutrients. In her most recent article, Blaire Aldridge, MS, Ph.D., PAS explains the benefits of these plant-based compounds, including immune support, cognitive function, and gut and heart health. ?? ?? Research suggests that dogs, like their wild ancestors, can benefit from plant-derived nutrients—even if they aren’t required for survival. Could these?non-essential nutrients?be the missing piece in optimal canine health? #PetNutrition #CanineHealth #Phytonutrients #DogFood #HolisticPetCare #NothingIsImpossible #BSMPartners

???Just like humans, cats experience emotions that can impact their well-being. Changes in their behavior—such as eating habits, grooming patterns, or social interactions—could be signals of stress, anxiety, or even depression. By paying close attention to these subtle cues, pet owners can better support their feline companions' mental health. Recognizing and addressing these signs early can lead to a happier, healthier life for your cat. At BSM Partners, we’re diving into the connection between cat behavior and mental well-being. Read Dr. Katy Miller's full article here! ???https://lnkd.in/g5kFVg4a #PetHealth #CatBehavior #MentalHealthMatters #NothingIsImpossible #BSMPartners