Brown Tie Media

Did you know an AI query uses almost 10X more energy as a simple search engine query? That means if you're an outdoor industry brand, AI implementation has consequences far beyond your bottom line. Data centers are scrambling to find new sources of energy to power hyperscaled facilities to meet the AI computing demand. Very often, that means using more fossil fuels. So your customer, who is likely environmentally conscious, will take note of how, when, and why your brand uses AI. Is your implementation serving the customer? Or is it AI for AI's sake? If you need help deciding, we'd love to chat. Book a call with Dan: ?? https://lnkd.in/ggd-2iWD

We like the way this guy thinks...

Our staff is comprised of real humans who have been using Em-dashes since before AI had any I... ??

From our Content Strategy Lead, Malissa Rodenburg, for Johns Hopkins University's Hub. How risky is that pint of beer? *closes eyes and crosses fingers, chanting "please not too risky, please not too risky..."*

What makes this moment great for Lime isn't that a celebrity rode his bike to the Met Gala. They could have paid any star to do that, and it probably would have looked forced and inauthentic. What really makes this a success is a very small touch: The down tube of the bike is filthy. That just sings authenticity, as though Chalamet simply picked up the bike somewhere in Manhattan just like anyone else would, and rode to the Met Gala in an absurdly expensive suit. The small touches matter so, so much.

Our friend Zap Espinoza lost his home in the fires currently burning in Los Angeles. Like all the people who have been affected by this massive event, Zap needs our help. If you can spare anything to the GoFundMe set up on his behalf, we at Brown Tie Media would deeply appreciate it. https://lnkd.in/g8XRF6sg

How should your business compete with Google's AI search results? It shouldn't. Here's what to do instead. 1) Focus on authentic, well-researched content. All of your content should serve your customers. Give them useful, entertaining, and thoughtful content and you'll build a relationship that will keep them coming back. Your website can become a learning resource or entertainment hub, which gives you more opportunities to convert visitors to buyers. 2) Ramp up your email marketing game. Email is a great way to reach your customers without all the noise of public platforms and competition. Emails give you the spotlight so you can deliver your message clearly, with measurable results. 3) Harness your Google Business profile. Small and medium size businesses in particular can use Google Business profiles to communicate with customers, provide updates, and showcase the best and brightest of your business. Don't forget to include photography that shows off your products, services, and team. 4) Don't sleep on local SEO, brick and mortars! If you haven't used Google Trends, it's time to get started. It's a great way to find out what your potential customers are actually searching for and tailor your website and other business profiles to those searches. If your business operates in a specific locale, this is an opportunity to ensure your community can find you (online and in person), trusts you, and looks to you to fulfill a specific product or service. The goal isn't to compete with AI search results. You won't win against the tech giants, after all. But by focusing on stellar content for your website that serves your customers, and honing the tools at your disposal to put your business in the spotlight, you can boost sales in 2025 by positioning your business as an authoritative voice in your market. If that sounds like a lot, that's because it is! We can help. Email [email protected] to set up a call today. #contentmarketing #ai #marketingstrategy #brandstrategy #emailmarketing

Businesses with a consistent, established brand identity are likely to see an increased ROI of more than 23%. Brown Tie Media can develop your brand’s visual identity and essence, which includes messaging, tagline, value proposition, and elements of voice, feel, and personality. Need a logo, colors, typography, and imagery? We’ve got you covered there, too. Sign up for our newsletter to get tips and guidance on how to grow your business in 2025. https://lnkd.in/gKrZbb-u #contentstrategy #brandstrategy #PR #VideoProduction

Could not agree more. The rules have changed...and continue to change daily. Versatility is the top tool in your marketing arsenal.

?? ?? ?? What Dan said! Tips for growing your business, reaching your target audience, and perhaps most importantly, awesome discount codes! Sign up today.