Brown Boots

What if you could test ANY ad offer, ANY time, with NO restrictions & do it really fast? If you’re an app leader, monetization manager, partner manager, or running affiliate, you’ve probably felt some of these frustrations when launching ad offers on your app or site: ?? Adding new partner takes a painful integration process. ?? Locked into a single network’s payout structure. ?? No way to easily compare direct deals vs. network deals side by side. ?? Can’t A/B test different offer types to see what performs best. But what if you had the optionality? You do with GoKart: ? Onboard direct advertisers, third-party networks, and MMP-powered campaigns FAST & EASY ? Monetize On Your Terms... Run direct advertiser deals, integrate third-party networks, or combine everything into one unified strategy. No more being locked into rigid payout models—you decide how to monetize. ? Compare Direct vs. Network Deals Side by Side. See what’s actually driving revenue and make data-backed decisions to scale. ? Test, Optimize, and Scale—Your Way – Run A/B tests on different offer types, experiment with payouts, and refine your offer strategy in real time—no restrictions. Because in 2025 real platform monetization success isn’t a one-size-fits-all—it’s about control and having the optionality to do what you need to do. ?? Watch as Lenny Rabin, CEO of GoKart, breaks down how we put the power back in your hands. Because the best results come when you own the strategy. ??Let’s talk. #appmonetization #apps #audiencemonetization #affiliatemarketing #offerwall #adtracking #adtesting

Brown Boots... do we sell brown boots??Nope! Watch this for an inside look at how Brown Boots makes affiliate marketing effortless for apps and websites looking to advertise on their platforms and monetize their audience. We generated a collective $50 million dollars for our small client base last year... want to be part of that pie this year? #AffiliateMarketing #DirectDeals #SalesExcellence #salesagency #ClientSuccess

App Leaders ?? is our list of the top individuals who are driving growth and change in the global app industry. ?? We are excited to include Lenny Rabin, CEO at Brown Boots and GOKART. Lenny?is the CEO and Founder of GoKart as well as Brown Boots, bringing over a decade of expertise in app monetization, affiliate marketing, and direct advertiser partnerships. He has built a reputation for helping app developers, digital platforms, and publishers unlock new revenue opportunities by bridging the gap between high-quality advertisers and engaged audiences. GoKart is redefining how apps and platforms approach affiliate marketing, providing the infrastructure and tracking technology needed to run an effective ad offers program. Allowing app owners to display ads in their apps for their users to engage with, seamlessly integrating direct or third-party ad offers, tracking user engagement, managing advertiser partnerships, and optimizing revenue — all in one place. Driven by a passion for innovation and helping businesses grow, Lenny continues to lead GoKart and Brown Boots in delivering cutting-edge solutions that unlock new revenue opportunities for clients. Is there anyone you’d like to give a shout-out to who has influenced your journey in the app industry? "Someone who really steered my journey into actually building GoKart was Brandon Ricciardi from Klover. Working with him, we saw first-hand how integrating rewarded experiences into a fintech platform that wasn’t originally built for rewards could drive significant revenue while keeping users engaged. "That success sparked something bigger. It pushed us to test new ways a fintech app could monetize — not just through traditional ad networks but by building direct advertiser relationships. The more we explored, the clearer it became: apps needed a better way to own their monetization strategy. "That’s what led me to build GoKart — a platform designed to give any app, whether in fintech, gaming, or beyond, the ability to create and control their own rewarded offer programs. Now, instead of relying on ad networks, these platforms can tap into high-margin, engagement-driven revenue streams on their own terms. "And I owe a lot of that thinking to Brandon — his insight, his approach, and the way he challenged us to think bigger." More on Lenny ?? https://lnkd.in/dZjK5PDg Do you know someone driving change and growth in the app industry??Nominate an app leader here: https://lnkd.in/e67VJ9F7 #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital?#career #development

GoKart is heading to Fintech Meetup in Las Vegas! ?? Lenny Rabin will be at?Fintech Meetup (March 10-13)?connecting with fintech leaders and discussing how GoKart is revolutionizing?offer serving, admin ops and tracking?for fintech platforms. If you're attending and want to chat about?optimizing partner monetization, streamlining offer management, or scaling your performance marketing strategy—let’s connect! ??Las Vegas | March 10-13 ??Drop a comment or DM to set up a meeting! Calendly: https://lnkd.in/gt_xtMw2 #FintechMeetup #OfferServing #OfferTracking #PerformanceMarketing #ads #Fintech #appads

?? Apple’s Crackdown on Rewarded Apps – A Wake-Up Call for Mobile Games ?? Over the past few weeks, Apple has cracked down on several major rewarded apps, because they were putting mobile game campaigns front and center, a move that Apple sees as questionable under its terms and conditions. As a result, these platforms have had to pivot, hiding or redirecting users to the web just to continue operating their mobile gaming businesses. This shift is a stark reminder of how quickly fortunes can change in the rewarded ad ecosystem. Not long ago, mobile game advertisers were banking on massive growth from rewarded traffic in 2025. Many consolidated their spend with the largest players to maximize efficiency, minimizing resources spent on managing multiple partners. But now, with volumes at the big players taking a hit, panic is setting in, and mobile games are scrambling for alternative sources. The key lesson? Never rely too heavily on one source. ?? Diversification is critical. The landscape can shift overnight, and having a mix of traffic sources ensures stability. ?? Know who’s up-and-coming. Emerging partners often bring fresh, high-quality traffic that can fill gaps when major disruptions occur. ?? Explore alternative sources. Platforms like Klover, ZBD, Super, Bridge, Copper and others provide new opportunities for mobile games looking for sustainable user acquisition channels. At Brown Boots, we focus on providing stability through a network of smaller yet high-quality partners. While they may not always top the charts, they offer reliable, transparent, and sustainable traffic—helping mobile app publishers connect with rewarded partners in a way that mitigates risk and maximizes value. If you’re feeling the impact of Apple’s latest changes, now is the time to rethink your strategy. Let’s talk about how to keep your acquisition pipeline strong, no matter how the ecosystem shifts. #MobileGaming #UserAcquisition #RewardedApps #Apple #Growth #AdTech

Team dinners just hit different when you're growing! ??? The Brown Boots crew had a great time at Hopdoddy Burger Bar last night, welcoming our newest team members and celebrating the momentum we're building. Here's to big goals, big appetites, and an even bigger year ahead! #ads #affiliate #inappadvertising #cpi #cpe #AffiliateMarketing #teambonding #HQ

Thanks for the shoutout Pascal! ??

Ad Publishers are losing millions to intermediaries—here’s how they’re taking it back. After years of programmatic dominance, the shift back to direct deals is accelerating. But this isn’t just a return to the past—it’s the future of ad monetization. ?? Read our latest digest to see how the industry is evolving! #AdMonetization #DirectDeals #ProgrammaticAdvertising #DigitalAdvertising #ads #usermonetization #appmonetization #apps

We're #hiring a new Performance Analyst - Affiliate Marketing in Los Angeles, California. Apply today or share this post with your network.

New position open now - Check it out or share with someone you believe would be a great candidate! Job Title: Ad Operations Coordinator We’re looking for a detail-oriented Ad Operations Coordinator to join our dynamic team. You’ll play a crucial role in managing, implementing, and optimizing ad campaigns across our affiliate networks. This role requires a strong analytical mindset, excellent communication skills, and a keen eye for detail to ensure smooth ad trafficking and performance monitoring. Key Responsibilities: - Manage the setup, trafficking, and monitoring of affiliate ad campaigns across multiple platforms. - Collaborate with affiliate partners to ensure accurate tracking and proper ad placements. - Analyze campaign performance data, generate reports, and recommend optimizations to improve ROI. - Troubleshoot tracking and technical issues, working closely with tech teams to resolve discrepancies. - Maintain up-to-date documentation of campaign specs, processes, and affiliate guidelines. - Ensure compliance with industry standards and company policies regarding ad content and tracking. - Assist in onboarding new affiliates, providing them with necessary assets and tracking links. - Stay updated on industry trends, tools, and best practices to enhance campaign performance. Qualifications: - Bachelor’s degree in Marketing, Advertising, Business, or a related field, OR equivalent experience). - 2-4 years of experience in ad operations, affiliate marketing, digital marketing, or a related field. - Familiarity with affiliate networks (e.g., CJ, Rakuten, Impact, ShareASale), tracking platforms, and MMPs (e.g. AppsFlyer, Adjust, Singular). - Strong analytical skills with proficiency in Excel, Google Analytics, and other reporting tools. - Excellent organizational skills with a sharp eye for detail and the ability to manage multiple campaigns simultaneously. - Strong communication and interpersonal skills to coordinate with internal teams and external partners. - Problem-solving mindset with the ability to troubleshoot tracking issues and optimize campaigns. Benefits: - Competitive salary and performance-based bonuses. - Health, dental, and vision insurance. - Retirement savings plan. - Paid vacation and sick leave. - Ongoing training and professional development opportunities. About Us: At Brown Boots, we specialize in empowering publishers to maximize the value of their audience by facilitating direct relationships with advertisers.