Only getting a few likes on everything you post?
Unfortunately, in real estate, that's normal.
But normal doesn't mean acceptable - let's aim higher!
Here are a few of the top reasons social engagement is so low in real estate, and how you can increase it.
1. The market is oversaturated. There are hundreds of accounts in your market posting listing photos, happy birthdays, and agent anniversaries. Although posting for agent retention is important, your public viewers (potential clients) tune out. You'll want to provide better, more authentic, and different content than everyone else.
2. You're not providing enough value. Are you posting just to "satisfy the algorithm" by posting *something* every single day? That works, kind of. Without real value, no one will engage. Post content that educates, inspires, or entertains. Even with listing posts, take the time to craft inspiring copy.
3. You're not engaging. To receive engagement, you need to engage. Take 5 minutes after you make every single post to engage (like, comment, share, etc) on other, similar accounts. Engaging with your agents' accounts is a double bonus!
4. You're not posting enough video. The platforms (and your followers) love video! Start with cutting listing videos into shorter vertical videos. Plan for time and budget, if necessary, to create lifestyle videos from the office and agent activities.
5. You're not satisfying the algorithms. Understanding how the social algorithms work and crafting content to suit will increase your engagement. Stay in tune with platform updates and follow other social teachers for tips on how to do this.
Drop a ?? in the comments if this was helpful!