In the early stages of President Donald Trump's second term, significant shifts in social media policies and federal regulations are influencing how brands manage and protect their reputations online. Our latest newsletter dives into platform shifts and proactive strategies to help brands stay ahead.
Brodeur Partners
公共关系和沟通服务
Boston，MA 2,649 位关注者
We create bold, fresh communications campaigns that make you relevant in a distracted world.
关于我们
If we have to accept a conventional label, then Brodeur Partners is a communications agency. But not one you might expect or have experienced. Our company, approach and people are centered on helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and compels us to act. Conventional communication agencies work to change minds – what people think. At Brodeur Partners, we change behaviors – what people do. We deliver transformative ideas that move people from disengaged to engaged, from waiting to involved, from curious to committed, from sitting on the sidelines to joining in, from not spending money to buying, from apathy to outright passion.
- 网站
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https://www.brodeur.com
Brodeur Partners的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- Boston，MA
- 类型
- 私人持股
- 创立
- 1985
- 领域
- branding、social media services、marketing、public relations、communications、digital online and mobile strategies、strategic, C-level advisory consultancy和behavior change programs
地点
Brodeur Partners员工
动态
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In PR and marketing, certain buzzwords get thrown around so much that they start to lose their meaning. Let's look at the buzzword "Authenticity." It's the holy grail of brand messaging—everyone wants to be "authentic." But what does that actually mean? At its core, authenticity isn't about sounding real. It's about being real. It's not just using casual language or sharing behind-the-scenes content—it's about consistently aligning your brand's actions, values, and communications with what your audience actually cares about. A brand that says one thing but does another? That's performative. A brand that listens, adapts, and delivers on its promises? That's authentic. So, how does your brand define #authenticity? Let’s discuss.
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The communications landscape is evolving faster than ever. From AI-driven content to crisis response, public relations teams are navigating new challenges daily. In your experience, what’s the biggest challenge in #PR today?
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Join us in welcoming Jacob Penn as Brodeur's new VP of Research! Jacob brings over a decade of experience transforming complex market research and consumer insights into strategic business decisions. He began his career in NYC's dynamic media landscape at Mindshare, one of the world's premier media agencies. He later joined an innovative AdTech startup and most recently served as the Director of Analytics & Insights at iHeartMedia, where he led strategic initiatives that bridged the gap between data analysis and business outcomes. At Brodeur, Jacob will lead #Research, combining his data-driven expertise with qualitative insights to shape impactful communications strategies. He will work across a comprehensive suite of research methodologies—from in-depth interviews and focus groups to quantitative surveys and competitive assessments—while staying at the forefront of #AI-powered research tools.
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This afternoon, our CEO, Andrea Coville, presented Brodeur’s latest Relevance Research insights on civil discourse—particularly how they align with #GenZ perspectives—to Professor Michael Clayton’s marketing class at American University in D.C. The discussion explored how shifting values and communication preferences are shaping the way brands and organizations engage with this influential generation. It was an inspiring conversation with future marketing leaders eager to understand the evolving landscape of meaningful and authentic engagement.
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A high-quality video can enhance employee pride and support recruitment by highlighting your space and culture. Discover how Brodeur’s creative and production team can bring your vision to life. Here’s a look at a recent client project for SMU Cox School of Business.
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Results from Avnet's Insights engineering survey demonstrate a clear opportunity for #AI in product design and development. 42% of #engineers have already incorporated AI into their product designs, and another 40% are in the process of integrating AI into their product designs. Explore more early insights from Avnet's upcoming survey, which Brodeur managed and fielded, here: https://bit.ly/403tPFh
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Brodeur CEO Andrea Coville has been selected as an honoree in Ragan Communications and PR Daily's Top Women in Communications Awards, Class of 2025, in the Agency Leaders category!?? Andy joins an impressive group of women shaping and advancing the communications industry with honorees from organizations and companies of all sizes. #RaganAwards #TopWomenInCommunications https://bit.ly/3ZOr7lL
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Animation is a powerful storytelling tool we often deploy for our clients, and it’s also a not-so-secret passion of our creative department. Add in the ability of our team to develop and produce compelling content on tight timelines and budgets, and #animation can be a great asset for any marketer. Here’s a sample of some of our work. Want to learn more? Reach out: https://bit.ly/3AT2J9T