Broadsheet Communications

How does a legacy newsroom stay ahead in today's fast-changing media world? MediaPost's latest article spotlights how Broadsheet Communications client Newsweek is doing just that—with Editor in Chief Jennifer H. Cunningham sharing how the brand is shifting its newsroom, engaging readers, and doubling down on trust. From initiatives like the Fairness Meter and membership in The Trust Project, Newsweek is taking clear steps to increase transparency and strengthen its relationship with readers. A great look inside the strategy and leadership shaping one of the most recognized names in media. Check out the full story here:?https://lnkd.in/gnhRPyND #Newsweek #Media #Leadership #Broadsheet

Is social as an audience driver making a comeback for publishers? Broadsheet client?Josh Awtry, SVP of audience development at Newsweek, thinks so, telling Digiday that the esteemed publisher saw the most social referral traffic to its site on a single day in five years.? ?? Newsweek’s social referrals are ?? almost 10 times over last March? ??This month, social referral traffic more than doubled as a percentage of Newsweek’s overall referral mix and almost tripled over the past week. ??Since Meta phased political and social content into its social feeds in January, Newsweek’s referral traffic from Meta-owned Threads has surged 20-fold. Don’t count out social for traffic referrals — read more here:? https://lnkd.in/dpgvuPhj #socialmedia #trafficreferral #Newsweek #Broadsheet

Unpredictability is nothing new for the ad landscape,?and while growth may be slowing, it doesn't mean brands should retreat. As Daniel Meehan, CEO of PadSquad, a Broadsheet Communications client, points out in Digiday: "Successful brands won’t just cut ad spend; they’ll adapt spending towards safer bets — proven strategies and digital media, rather than traditional media buys like TV (which will see significant cuts) due to their lasting resilience." In times of uncertainty, resilience comes from performance-driven formats—not spending less, but spending better. Check out Seb Joseph's full article on U.S.?ad market growth here:?https://lnkd.in/eCNQXcSy

?? Broadsheet has been on the move!?We’ve been event-hopping this past week and enjoying seeing our clients take the stage. Last week, we kicked things off at?CTV Connect, hosted by Cynopsis, AdExchanger, and AdMonsters, with Broadsheet clients?Ramsey McGrory,?Mediaocean and Dan Mouradian, Innovid?shining the spotlight on frequency in CTV. Broadsheet was also proud to see clients like?Comscore, Inc.?breaking down how it brings intelligence to streaming buys and?Eden Collective’s Chris Novak?delivering valuable insights into the linear vs. streaming debate. ?? This week, we kept the momentum going at?Marketecture Live, thanks to Marketecture Media’s Jeremy Bloom ?? and Ari Paparo. On stage,?Bill Wise?from Mediaocean and Grant Parker of Innovid unpacked the big acquisition that brought their companies together — with the new branding finalized that day.?https://lnkd.in/eXT2cFy3 Meanwhile,?Jackelyn Keller, CMO of Comscore, Inc. joined Comcast Advertising for a fascinating deep dive on CTV. And finally, a shout out to our client Attain for its silver sponsorship of the Marketecture event! Great conversations, even better company!! #CTV #AdTech #MediaInnovation #Broadsheet

Broadsheet Client Brian Quinn, President and GM, AppsFlyer, the market leader in mobile attribution and analytics, recently sat down with Ari Paparo and Eric Franchi for an engaging and insightful conversation on the mobile landscape on Marketecture Media's podcast. From Apple’s ATT and SKAdNetwork to the future of measurement, privacy, and independent attribution, this episode is packed with helpful insight for anybody involved in mobile growth, app marketing, or data-driven decision making.? #mobileapps #attribution #Marketecture #Broadsheet Check it out to learn more!?https://lnkd.in/eQRR3-Xs

Today in AdExchanger, Broadsheet client Rajeev Goel, CEO of PubMatic shares insights on the growing importance of sell-side curation. As third-party cookies phase out and privacy regulations tighten, Goel emphasizes the efficiency of targeting on the sell side. He also highlights PubMatic's commitment to supporting curators rather than acting as a curator itself — leading to significant growth in its curation product, Connect, which saw a 140% year-over-year increase in Q4. The interview is a great read for anyone interested in the changing programmatic landscape! https://lnkd.in/eFtHKMtD

The DTC category is shifting—and?Broadsheet client?Polly Bickel Wong of Belardi Wong breaks down what’s working (and what’s not) for Adrianne Pasquarelli at Ad Age. Polly unpacks some wise strategies, sharing that?“you need a marketing mix across online and offline channels—it can’t be all Google and Meta,” and noted that?many brands are now investing in catalogs and connected TV — as well as "adopting traditional retailer-proven best practices." Check out more of what she had to say here:?https://lnkd.in/exBHhtDQ #DTC #Marketing #Retail #BelardiWong #Broadsheet

Insights from the Broadsheet Communications State of Media Report: ?? The Future of Publishing: A Turning Point ?? The connective tissue of the internet is dissolving. Platforms that once served as gateways to content—Google, Facebook, Twitter—are now fighting to keep audiences inside their walls. For publishers, that means the old playbook won’t work. Josh Awtry, SVP of Audience Development at Newsweek, shares a bold vision for what’s next: ?? Direct relationships will define success. As third-party signals fade, trust and first-party data become paramount. ?? AI won’t replace journalists—it will empower them. The most successful media brands will use AI to cut through the noise, freeing up experts to deepen connections and deliver sharper insights. ?? Loyalty is the new scale. The future isn’t just about reach—it’s about building meaningful relationships with engaged audiences. Publishing is entering a new phase. The question is: Who will adapt, and who will be left behind? Josh Awtry - Newsweek #FutureOfPublishing #MediaTrends #AIandMedia

?? AI in Ad Tech: From Hype to Maturity ?? 2025 marks the shift from AI experimentation to AI excellence. Insights from Jeremy Fain, CEO & Co-Founder of Cognitiv, and Eric Danetz, President of Cognitiv, highlight how the industry is evolving beyond automation into specialized AI models that drive precision, performance, and strategy. ?? AI Differentiation – The competitive edge comes from deep learning models trained on highly relevant data. Marketers are moving past one-size-fits-all AI toward tailored intelligence that enhances targeting, curation, and brand safety. ?? Beyond the Performance Plateau – Traditional performance marketing can only go so far. AI-driven insights unlock new audience signals, expand addressable inventory, and help brands sustain and accelerate growth. ?? Brand Safety Evolves – AI is revolutionizing brand safety, moving beyond simple keyword filtering to semantic intelligence that protects brands without limiting reach. As Jeremy and Eric emphasize, the next phase of AI in media isn’t just about efficiency—it’s about strategic transformation. Read more in the attached. #AI #AdTech #DeepLearning #AIinMarketing #BrandSafety #PerformanceMarketing #Cognitiv

"Complicated" is the only way to describe media in 2025. Antitrust battles, shifting measurement standards, and the ever-changing media mix—navigating this landscape takes strategy, adaptability, and a deep understanding of where the industry is headed. Raptive’s Paul Bannister breaks it all down in our latest Q&A. Read it here: #MediaTrends #Advertising #MarketingStrategy