Dan Larkman, CEO at programmatic CTV company Keynes Digital, a Broadsheet client, spoke to William Bradley at ADWEEK about the recent Jake Paul and Mike Tyson ??? match — reportedly the most streamed sporting event ever. ?? That massive audience brought with it connectivity issues and buffering. As Netflix now turns its attention towards a Christmas Day NFL matchup, Dan focused on the upside:?“[Netflix] had more success than they were expecting. It overloaded the servers…It’s actually a massive positive for them.”? Read more below: https://lnkd.in/ggxe3HFC #streamingsports #boxingchamps #Netflix #KeynesDigital #Broadsheetclients
Broadsheet Communications
公共关系和沟通服务
New York，New York 710 位关注者
Broadsheet Communications is a full-service PR and marketing agency based in New York.
关于我们
Broadsheet Communications is a full-service PR and marketing agency based in New York. We work with leading digital media and technology brands to increase valuations, drive sales, and fortify trust. Our interconnected approach combines traditional PR with data and insights to inform audiences, influence buying decisions, and deliver measurable ROI. We believe in the power of earned media to create broad market awareness and consumer demand. We deliver highly effective media strategy that works in tandem with compelling thought leadership to deliver results that create real value. As a result, clients stand apart as disruptors, market leaders, and industry experts. In the past ten years, we have worked as the agency of record for some of the largest media brands in the world, including The New York Times, Forbes, Bloomberg Media Group, Future, Newsweek, MSNBC, and Gannett. We bring this media expertise to every engagement and believe that generating broadsheet-level press is still the leading way to make a material impact on a business. Effective PR is a process of earning trust and demonstrating credibility. You can’t just show up; you need to earn it. Broadsheet is not just a traditional media format; it’s a mindset—an ethos that drives everything we do. It is an ideology based on old-school, roll-up-your-sleeves, pick-up-the-phone hard work. In a digital-first world of social engagement and virtual soundbites, marketing diligence combined with an innovative cross-media approach to communications are the only things that drive editorially engaged press in top-tier publications.
- 网站
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https://www.broadsheetcommunications.com
Broadsheet Communications的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 自有
- 创立
- 2017
地点
Broadsheet Communications员工
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Kendall Allen Rockwell
Founder and Principal, Influence Collective, LLC + Partner at WIT Strategy + Broadsheet Communications Client Services + CASA (Court Appointed…
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Bill Brazell
Senior communications executive
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Ben Billingsley
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Alexander Wolf
communications strategy, messaging and content development
动态
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Big news for Broadsheet client Mediaocean as it acquires Innovid. Read about it in The Wall Street Journal below; thanks to Megan Graham for her reporting!
Congratulations to Broadsheet Communications client Mediaocean on its acquisition of Innovid. “Today’s advertising landscape needs independent technology companies who can provide a neutral alternative to Google and interoperate effectively across Big Tech platforms,” said Bill Wise, co-founder and CEO of Mediaocean. “Now Flashtalking plus Innovid will establish a premier independent ad tech business with a keen focus on creative and CTV.”
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
wsj.com
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?? Big News Department! ?? We’re delighted to share that Index Exchange has partnered with Broadsheet client Cognitiv to redefine programmatic curation with generative AI. ?? Rather than leaning on traditional keyword targeting or cookie-based audience segments, Cognitiv’s platform harnesses deep learning and OpenAI’s LLMs to analyze millions of sites daily. When Index sends an impression, Cognitiv’s platform predicts which ads will most likely convert in real-time before Index makes the bid in a DSP. The result? Smarter targeting and improved outcomes for advertisers and publishers alike. ?? Digiday’s Marty Swant sat down with Cognitiv to understand how it works: https://lnkd.in/eKyMfGmA? #futureofprogrammatic #cookiefreetargeting #adtech #Cognitive #Broadsheet
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
digiday.com
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We often celebrate our amazing clients on LinkedIn, but today we are cheering on one of our own! Alyssa T., Manager of Client Service, Broadsheet, just finished her FIRST MARATHON in Savannah, Georgia with?Every Women's Marathon. It's an impressive personal?achievement, and reminds?us how Alyssa always goes the extra mile for her clients. #extramile #gothedistance #Alyssa #broadsheet WAY TO GO ALYSSA.?You rock. ??♀? ??
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Ben Billingsley, founder of Broadsheet Communications, was just quoted in ANA Magazine on the value of B2B trade publications for marketers! He shared, "unlike national and business press, trade media tends to focus on in-depth, industry-specific reporting, often driven by subject matter experts with a deep understanding of their fields. Its specialized nature means it provides more practical, relevant insights for business decision-makers, which fosters trust." ANA also linked to our Broadsheet Report from earlier in the year on "How Trade Media Fuels Business Growth and Industry Influence.”? ? We’re thrilled to see our report continuing to make the rounds as an insightful resource on trade media! https://lnkd.in/efrUd7pA
B2B Trade Publications (Still) Deliver for Marketers
ana.net
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??? "Why CPMs Might Not Be the Best Metric for CTV Advertising"?? This insightful piece?by Broadsheet client?Dan Larkman, CEO, Keynes Digital in?AdExchanger?challenges the traditional metrics mindset, exploring why audience engagement, attention, and outcome-driven strategies are key to making the most of Connected TV.? Dan asserts that it's time we start focusing on metrics that truly reflect value. Check out the article for a fresh perspective! Read more here: https://lnkd.in/eaRizyGC #CTV #Advertising #AdTech #Metrics #ConnectedTV
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger
adexchanger.com
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Check out how Newsweek is bringing speed and fairness to Election Day reporting!
It’s Election Day 2024,?and Broadsheet Communications client Newsweek has you covered!????? In The Press Gazette, SVP of audience development at Newsweek Josh Awtry explains Newsweek's election night tactics to boost audiences: speed and fairness.? Read more below about how Newsweek is bringing it this Election Day and beyond —and learn about its “Fairness Meter,” which has been applied to more than 25,000 stories since the feature launched a year ago. Now get out and vote!?
US election: Speed and fairness are key tactics for fast-growing Newsweek
pressgazette.co.uk
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Great insight from Calla Murphy, SVP, Belardi Wong in Ad Age on AI investment by big tech and how that may increasingly be passed onto advertisers.
Broadsheet Communications client Belardi Wong was quoted in Ad Age’s latest coverage on Q3 earnings insights across Google, Meta, Snap, and Reddit. With all giving a nod to their innovations around AI, SVP Calla Murphy shared her perspective on how AI expenses are becoming a drain on the tech giants who are forced to bake it into their costs: “Especially Meta talked a lot about how their expenses are going to grow with the investment in AI,” she shared.? Average ad prices were up 11% year over year on Meta apps. Read more below. #BroadsheetPR #ClientNews #PerformanceMarketing #DigitalMarketing #AdTech #ClientSpotlight #BroadsheetCommunications #BelardiWong
Google, Meta, Snap and Reddit—AI, search and performance marketing boost results
adage.com
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It's election week and our advertising clients are brimming with insights; see below from Eden Collective, a different kind of media partner, in Modern Retail.
How are brands gearing up for a week of post-election uncertainty in their ad strategies? Our client, Eden Collective, shares insights with Modern Retail on how brands can stay adaptable and prepared. Their perspective on navigating ad strategies in TV and social media strategies in an unpredictable environment is a must-read for brands looking to stay agile and relevant in today’s fast-paced digital landscape. Check out the full article here to explore Eden Collective's approach to handling these unique media challenges. #BroadsheetPR #Client #EdenCollective #MediaStrategy #DigitalMarketing #PostElection #ClientSpotlight #BroadsheetCommunications
Brands are preparing their ad strategies for a week of post-election uncertainty
https://www.modernretail.co
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Happy Friday, and thank you to our clients whose insights helped us shape the latest Broadsheet Report on politics and media!
?Thank You to the Experts Quoted in Our Politics & Media Report ? We’re immensely grateful to the industry experts — our clients —whose valuable perspectives made the latest Broadsheet Report on politics and media possible. Your insights help shed light on the evolving landscape where politics, media, and communications intersect: Asaf Greiner Grenier – GM, Verification, Mediaocean Bill Wise – CEO and Founder, Mediaocean Brian Danzis, President, NA, Seedtag Brian Mandelbaum – CEO and Founder, Attain Calla Murphy – SVP, Digital Strategy & Integrated Marketing. Belardi Wong Dev Pragad – CEO and Owner, Newsweek Dayan Candappa - Chief Content Officer, Newsweek Guy Tytunovich – CEO and Co-Founder, CHEQ Marc McCollum – Chief Innovation Officer, Raptive Rajeev Goel – CEO and Co-Founder, PubMatic Paul Bannister – Chief Strategy Officer, Raptive Phil Cowdell – Global Chief Strategy Officer, Channel Factory Rachel (Eisenberg) Gantz – Managing Director, Proximic by Comscore Steve Bagdasarian – Chief Commercial Officer, Comscore, Inc. Their contributions have made this report an essential resource for anyone invested in the future of media and politics. ??? Don’t forget to vote on November 5th! ? #ThankYou #MediaExperts #BroadsheetPolitics #MediaInnovation #IndustryLeaders