Broadcast2World

Struggling to capture attention in a crowded B2B space? Here’s what you need to do: You need to present your offering in a way that is: ?? Contrarian (to grab viewer’s attention) ?? Compelling (to keep viewers watching) ?? Inspiring (to urge viewers to take action) Let’s understand this with this example from Minima. Taking help from Ordinary Folk, they use animated visuals and a commanding voiceover to hook their viewers by addressing the issue of control. Showing how blockchain users can still face roadblocks when trying to get control over their financial destiny, despite using a technology that’s designed just for that. This is followed by minimal frame-by-frame animation that keeps the viewers engaged by showing Minima giving control back to blockchain users, this time with the promise of transparency and convenience as users access their blockchain solution, uninterrupted, right from their smartphone. But the thing that I found quite inspiring in this video was how they motivate their viewers to take action by communicating their brand mission, saying: “A network so decentralized that no one controls it and everyone owns it” This adds another layer of credibility, making Minima’s offering not only undeniable but worthy of trust from users, bringing them closer to trying Minima’s blockchain platform for themselves. What are your thoughts on this explainer video from Minima? I would love to know your thoughts in the comments!

Commercial videos can increase your SaaS brand’s popularity by 139%. Here’s how: Potential SaaS users are always on the lookout for brands whose software products can solve their problems. But they’re more likely to go for SaaS providers that: ? Stand out from the crowd in a sea of similar offerings ? Attract their target audience using the right hook ? Shows the viewer’s transformation and a clear CTA Allow me to demonstrate with this example from Google. In this SaaS video ad, they take the most important aspect of their Google Workspace offering, creating a Gmail account using your business domain, to hook potential users right in. Following it up with animation to show the amazing possibilities it unlocks for Gmail users, differentiating themselves in the process. By the end, this video clearly shows the transition of a regular email user into someone who can now use their email for professional purposes using Google Workspace, while still retaining the charm of using Gmail like they’re accustomed to. Concluding with a strong CTA coupled with an irresistible benefit: “Start a free trial at no charge” What do you think about this 15-second SaaS video ad from Google? I would love to know your thoughts in the comments.

23% of global ad spending is done on TV commercials alone. But that doesn’t mean all TV ads are effective. According to Google, 55% of TV commercials go unnoticed because the intended audience doesn’t pay attention to them. In such a case, an effective TV commercial must first grab attention and keep it long term. Our latest blog helps you do that using your TV commercial script, giving you a step-by-step guide on writing an effective one, and a template to help you play the long game. ?? Read the full blog here: https://hubs.li/Q02YGF780 GIF Credits: Ordinary Folk x Webflow

As a B2B, simply telling your audience about solutions to their problems isn’t enough. You need to go one step further. Specifically, you need to show what your solutions are capable of and how they can help your customers overcome their challenges. Which makes our collaboration with Avlino truly special. When they reached out to us, they wanted to address COOs who oversaw terminal management and operations teams with a solution that could streamline their container terminal operations. But, most importantly, they wanted to position themselves as a partner these working professionals in container terminal management could rely on without a second doubt. Together with their Creative Lead, Silvia Silva, we helped them to do just that with an intricately designed animated explainer video We went with a 2-minute explainer video that touched upon the various challenges to container terminal operations, going the extra mile in showing how their software tackled those issues effectively. The video helped Avlino address their audience’s desire for growth and the challenges that hindered it in a truly comprehensive manner. Helping them be the voice of container terminal operations across multiple marketing channels, including social media and international events and tradeshows. What are your thoughts on our explainer video for Avlino? I would love to know your thoughts in the comments!

Customer retention is just as important as attracting new customers. While new customers are your key to expanding your business, it’s the existing customers that keep you in business so you can play the long game. So to help you out, our latest blog gives you the insights you need to boost customer retention through video marketing. With several robust strategies and powerful examples to help you drive results! ?? Read the full blog here: https://hubs.li/Q02Y9Khd0 For product-based businesses, be it physical or virtual, having product demo videos in your customer retention campaigns is a must. Here’s one from Intuit to demonstrate our point.

Leveraging animated explainer videos helped this startup reach a $3B valuation in just 5 years. Here’s their story. In 2019, Job van der Voort and his co-founder, Marcelo Lebre, launched Remote, an all-in-one HR platform for businesses. Being a new startup in the B2B HR space required getting their name out there and building trust and credibility as they navigated this market. So to do that, they put their trust into animated explainer videos while adopting video marketing as their primary marketing strategy. The use of videos helped Remote build a credible brand perception that commanded authority, turning them into a key player in the B2B HR industry. The result? In 2021, their business success helped them raise $150M at a $1B+ valuation and by 2022, they had raised $300M and tripled their market valuation to $3B. Among the many explainer videos they have published, here’s one they uploaded recently showcasing their impact on B2B HR solutions on a global scale. What are your thoughts on Remote’s success using explainer videos? Do let us know in the comments!

https://lnkd.in/gYVSkwG4

Is your business missing out on a 53% increase to your landing page’s visibility? Here’s how you can prevent this: Turning your website’s content into landing page explainer videos is the key. This approach condenses your landing page’s valuable information into a quick video that can be consumed (and retained) more efficiently. And to tell you more, we welcome you to our very first episode of The Video Vault. A series where we sit down and analyze the importance of videos across use cases and how it can help businesses take their impact to the next level. Any insight that you found useful? Do let us know in the comments!

Animation can help businesses tell their story in truly unique ways. But how do they add a realistic touch to their presentation? That’s where mixed-media animation can establish the perfect balance between visual storytelling using real footage to help their message stand out and be remembered. Allow me to demonstrate with this example from Verity. When they reached out to us, their goal was to make warehouse inventory management less intimidating for warehouse managers and C-level executives working in warehouse operations. Along with that, they wanted to highlight how Verity’s solution brought with it several benefits, ranging from warehouse sustainability to employee productivity. So with insights from their Marketing Consultant at the time, CaroleAnne Hardy, we crafted a mixed-media explainer video that showed Verity’s offering in full force. Using mixed media animation helped Verity address the pain points of warehouse inventory management while employing realistic visuals to position their offering as a reliable solution. This explainer video proved useful to Verity on their landing page, social media accounts, and as a looping presentation in trade shows, making a virtual presentation feel like the real deal. What are your thoughts on this mixed media animation made for Verity? Do let me know in the comments!

This 30-second animated video ad got over 2B views in just 8 months! When Temu decided to captivate their audience during the 2024 Super Bowl, They entrusted their hopes to a 3D animated commercial video. This was one among two videos they produced for their “Shop Like a Billionaire” Super Bowl campaign, the other being a live-action version. But it was this animated version that stole the show and helped Temu: ? See a 300% increase in their monthly active users from 13 million to 51 million. ? Amass more than 2B billion views on YouTube ? Fast track their way to acquiring a 17% market share in the discount store category ? Exponentially increase their mobile app downloads to over 500 million ? Boost their gross merchandise value to more than $15 billion Did Temu’s commercial captivate you too? Do let me know in the comm