Broad River Retail

Our next frontier - Spokane, Washington ??? We're opening a landmark Ashley Store & Outlet, a three-level, 101,249-square-foot two-in-one store in the NorthTown Mall! It will be one of the largest Ashley locations in the world. “After months of analysis, we're launching an iconic Ashley Store & Outlet in Spokane’s prime retail corridor, transforming a former Macy’s into a stunning, three-story showroom,” said Charlie Malouf, Broad River Retail Chief Executive Officer. “This incredible space will feature a robust Ashley showroom, a dedicated Outlet, and an expansive Sleep Shop with more than 80 mattresses to choose from—all under one roof.” “Expanding into Spokane is an exciting milestone,” said Manny Rodrigues, President and Chief Operating Officer of Broad River Retail. “This vibrant city, with its rich cultural heritage and growing community, is the perfect place for Ashley, the number one name in home furnishings. We’re thrilled to provide career opportunities and help our guests create spaces where life’s best memories are made.” This location is the first of its kind—the only three-level store that features Ashley’s latest 7.0 store design! This store will also feature a sleep shop bigger than most mattress stores, offering twice the selection and a variety of premium brands! The Spokane Ashley Store and Outlet will be open by the end of the year.

Celebrating Our 2024 General Manager of the Year Jeff Willis led our Greenville, South Carolina Ashley store to an exceptional year, exceeding key sales targets and driving strong results across the board. His team delivered outstanding sales performance, with impressive sales per guest and year-over-year growth. His store is home to seven Home Furnishings Experts and nine Million Dollar Memory Makers, including two of our top three sellers! Jeff sees this as a team achievement, saying, “I don’t consider this GM of the Year, I consider this Store of the Year.” He credits his team, calling it the best he’s ever worked with and says their family dynamic has been a major part of their success. Congrats, Jeff! You and your team have set the standard for excellence.

Walls come down when curiosity steps in. Ask someone to describe their home, and suddenly, you’re not pitching, you’re listening, learning, and helping them build their vision. It’s not about selling. It’s about understanding. What does their room look like? How will they use it? What matters most to them? Once that door opens, trust builds. We dive deeper into "drawing the room," an important part of Broad River Retail's sales process, on today’s episode of Stories from the River. Link to the episode in the comments! You’ll also hear how commission sales can be more predictable than people think, and how non-business greetings help break barriers and open real conversations. Follow for more behind-the-scenes looks at how we do business at The River!

Just an otter admiring greatness. ??

The best journeys start with a bold step. Take yours with us. It's an exciting time to join The River. In 2025, we are expanding and creating new opportunities for those ready to build a purpose-driven career. We’re proud to lead the way, recently named the 2024 Furniture Retailer of the Year. Chart your course with Broad River. We offer one of the best compensation programs in the industry for our Home Furnishings Consultants, with pay possibilities as big as the goals you set. We also love to celebrate success. Our top sales performers are honored at annual events like our Memory Maker Awards Gala and Home Furnishings Expert Soiree. Want to learn more? Visit our careers page in the comments, or share your profile with us on our LinkedIn About page.

You have to do the little things well to do the big things well At Broad River Retail, that means following the process, sharpening your skills, and staying consistent. The C4 process is the sales system Memory Makers learn at BRR. It helps them connect with guests, customize the experience, commit to their needs, and continue building trust. In this episode, you’ll hear from Memory Makers who are new to the company, those returning, and those looking to fine-tune their craft. No matter where you are in your career journey, mastering the fundamentals drives lasting success. Check out the full episode in the comments, and follow our podcast for more behind-the-scenes looks at how we do business at The River.

Celebrations and Industry Insights This week was exciting with our incredible CX All-Stars on-site in Fort Mill! Although I was only able to attend one of the sessions, the energy, engagement, and enthusiasm were undeniable. The sessions were filled with meaningful training, plenty of fun, delicious food, and memorable celebrations. A standout moment was recognizing our CX All-Star of the Quarter, Regeena Tart. This was a well-deserved honor for her dedication and impact. Congratulations, Regeena! We also welcomed our valued partners from PACKAGE.AI for two packed days of collaboration. It's always inspiring to exchange insights and best practices with such fantastic partners. Strengthening this partnership ensures we're equipped with innovative strategies and tools to elevate our customer experience even further. Of course, no week is without its challenges, but thanks to our remarkable CX All-Star team, we pushed through without missing a beat. The resilience, teamwork, and dedication our team shows never ceases to amaze me. A heartfelt thank you to our Package.ai partners for your partnership and insights. Here's to continued growth, learning, and celebrating each other's successes! #BRR #BroadRiverRetail #Leadership #CXAllStars #CX #RetailOps #CelebrationAndInnovation #BestPractices #PartnershipExcellence Charlie Malouf ?Manny Rodrigues ?William Woodman, CMA Stacey McCormick ?Jocelyn Jones, M.A. ?Tim Clouse ?Kim Harkness ?Harold Hampton ?Anita Harris ?Samantha Blum ?Brad Mellon ?Jeremiah Kibbey ?Kellie Jones ?Brittiney Skorupski. Cherelle Manness?Alicia Thompson ?Karrin Reed ?Cindy Orrick ?Molly Angelo-Teisch ?Trina Batchelor ?Andrew Bartlett ??♂??? ?Enchantia Mathis ?Datavia Croom ?Orlanda Stewart ?Zaney Evans ?Taylor Pendleton ?Dee Fafinski ?Madison Wolfe ?Rita Hurst ?Samantha Johnson

Celebrating Our Top Writer of 2024 Jamar Wray hit a major milestone, selling $2 million in 2024. He’s only the fourth person in the company to reach this achievement, and it’s the fifth time in company history. Working out of our Ashley Store in Greenville, South Carolina, he was not only the top writer in volume but also the top sleep seller. Jamar’s success goes beyond 2024. He was our top writer in 2020. He credits the other top writers for motivating him to improve. His grit, determination, and ability to connect with guests are keys to his success. As Jamar says, “If you put the work in, you can do anything you want to do.” Jamar’s goal for 2025 is to hit $2 million again. We’re rooting for him!

Sometimes, the right opportunity finds you when you least expect it. After moving to Orlando from Ecuador, Gabriela Cobos walked into an Ashley Store as a customer and left with more than just furniture. That day began a journey that took her from customer service to regional trainer, developing retail leaders across 26 stores. Now, she’s the General Manager of Broad River Retail’s Ashley Store in Salisbury, North Carolina, the 2024 Ashley Store of the Year. In our newest episode, Gabby sits down with Charlie Malouf to share what drew her to Broad River, her focus on growth, and how she’s approaching 2025 with gratitude and purpose. The link to the full episode is in the comments! Looking for inspiration and fresh business perspectives? Follow our page for podcast clips that share valuable lessons through the lens of Broad River Retail.

We’re Ready for Our Next Big Step Last month, we announced our expansion into the Inland Northwest with an iconic, 100,000+ square-foot, three-level Ashley Store in Spokane, Washington. This is a pivotal moment in our company's growth. We’ve built a strong foundation, refining our operations, strengthening our financial position, and developing a culture that fuels our success. Now, we’re ready to prove it in a new market, farther from home than ever before. Hear more about this landmark moment from Charlie Malouf and Manny Rodrigues on Stories from the River. Link to the full episode in the comments! Follow the Stories from the River page for behind-the-scenes clips on our business operations and leadership perspectives.