Broad & Madison Advisory

Version 1 of the Broad & Madison Advisory website is officially live! Check it out: www.broadandmadison.com Our intent is to continue to build this out with more information/offerings, but this represents a massive amount of work from a great team to get to this point. Kudos to: -Tom Gooden & Laura Foley at Good Dog Design for the site design. -Anthony M. for our branding. -Jessica Poulin for our SEO strategy. This was no small feat, but this team made the journey possible (and more importantly, enjoyable) - couldn't recommend them enough!

Incredibly excited to be a part of this series! If you're a staffing professional in the Boston area, swing on by!

Bullhorn's annual GRID Survey just dropped and per usual, it's filled with great insights into where the staffing industry is headed. My key takeaways: ?? Automation & AI adoption is no longer optional. ?? Recruiting firms that embrace efficiency will outpace the competition. ?? Candidate experience is the #1 differentiator. While these trends are easily spelled out, realizing them takes expertise -- that's where we help. Broad & Madison Advisory: Your Competitive Edge in 2025 ?? Seamlessly integrate automation & AI into your workflows. ?? Improve recruiter efficiency while reducing tech management burdens. ?? Enhance candidate engagement to drive better placements. ?? Eliminate vendor management headaches with a single, expert partner. Let’s build the future of recruiting—together. ?? Contact: Brendan Robinson | [email protected]

Leveraging AI has put Broad & Madison Advisory months ahead of schedule. Using Deep Research to investigate potential market opportunities, Claude to draft MSAs/NDAs, and Dall-E for branding - our team is getting just insane productivity gains across the board. That said, not all our AI endeavors have been a raving success... We tried leveraging Sora to develop our first AI generated 'commercial' and spent a decent amount of time feeding it a detailed storyboard as you can see below: ?? Scene 1 - The Problem (0:00 - 0:04) ?? Visuals: A business executive stressed at their desk, juggling multiple tech issues. Glitching screens, error messages, and vendors passing blame (animated speech bubbles: "Not our issue!" "Talk to your provider!"). ?? Voiceover: "Technology should fuel your business—not slow it down." ?? Scene 2 - Where It Gets Challenging (0:05 - 0:08) ?? Visuals: A single IT admin overwhelmed, notifications piling up, red alert warnings. A dollar sign disappears into a ‘tech black hole’, symbolizing wasted ROI. ?? Voiceover: "Single points of failure. Wasted spend. Endless vendor headaches." ?? Scene 3 - The Solution: Broad & Madison (0:09 - 0:12) ?? Visuals: Smooth transition to a sleek, modern office. The Broad & Madison logo forms on-screen, glowing. Icons representing tech support, vendor management, and automation linking together seamlessly. ?? Voiceover: "Meet Broad & Madison—your tech stack admin, help desk, and change partner, all in one." ?? Scene 4 - How It Works (0:13 - 0:16) ?? Visuals: User logs a Zendesk ticket → Animated AI-like workflow activates. Broad & Madison’s team working behind the scenes, resolving issues instantly. 50% Cost Savings animation appears. ?? Voiceover: "One request, and we take it from there—faster, smarter, at half the cost of hiring in-house." ?? Scene 5 - Call to Action (0:17 - 0:20) ?? Visuals: A business thriving, employees smiling, smooth-running tech. Final frame: Broad & Madison logo + tagline On-screen text: "email [email protected] – Your tech, simplified." ?? Voiceover: "Don’t let tech hold you back—let Broad & Madison power your growth." The results, as you can see below, can only qualify as a #fAIl. Moral of the story: trial and error with is a big piece of leveraging something 'new' - don't let your setbacks cloud all the positives! (Footnote: my hope is that one day, when we're a large company, we look back on this first attempt at a commercial and have a laugh vs. the present day feeling of sheer horror).

Want to cut your tech stack management spend in half AND get a free drink? ?? Here's the deal: Broad & Madison Advisory will be attending Staffing Industry Analysts Executive Forum in Miami from March 10th-13th. Give us 15 minutes to show you how we're helping staffing firms slash their technology management costs by up to 50%, and the drinks are on me. No formal sales pitch to sit through, no PowerPoints. Just a straightforward conversation about: 1. Where your tech budget is going 2. How we can manage your tech stack on an ongoing basis 3. Why our approach is different 4. What real results look like for firms like yours Whether you prefer coffee ?? or something stronger ??, I'm buying. Drop a comment or DM me to claim your spot (and your drink). #StaffingIndustry #TechStack #CostOptimization #BusinessEfficiency

With one customer on the books and more coming down the pipeline quickly, it's clear to me that our offering has legs - the challenge is, it's taken about 2-3 conversations with prospects to really get to that 'aha' moment where they see the true value in what we do. So here's a swing at short circuiting that journey (feedback is always appreciated, btw): **The Traditional Players** - Embrace a 'success plan' model involving close collaboration to pinpoint value. - Driven by Statements of Work (SOW), meaning time spent negotiating scope and change orders if that scope deviates. - Requires significant time investment to ensure smooth operations. **Broad & Madison** - Our success plan revolves around ensuring your technology functions seamlessly and your users are well-trained. We simply need systems access to start - no protracted negotiation/planning phase. - MSA driven - we're on your team and provide ROI metrics monthly to ensure you are getting the bang for your buck. Also, a new acquisition or tech challenge arises? Great, throw it at us - no change orders are coming your way -? just a predictable monthly cost. - Dedicate as much time as you prefer to this partnership. With a team of experienced technologists and consultants, we navigate through your challenges regardless of the time commitment you provide - our focus is on delivering results for you. Sound interesting? Give us a shout - [email protected]

With over 50 years of experience in #RecTech, Broad & Madison Advisory has witnessed firsthand the transformative power of technology in recruitment firms. Technology's dynamic nature, characterized by constant feature updates and platform advancements, propels firms forward at lightning speed. While the #SaaS model facilitates access to cutting-edge tools in real time, it also poses challenges. Staying up to date on the latest releases, addressing field inquiries, maintaining current NPE environments, avoiding redundant technologies, and training new hires on the tech stack are all demanding tasks that require constant care and attention -? that’s where we come in. We believe in not just success plans but also in planning for sustained success. Our objective is not to be a ‘point in time partner’ but a core part of your team. We’re your tech stack admin and support team, your systems' trainer, and your technology change management team in one place at a fraction of the cost of hiring a full time resource. Our team gives you business continuity and depth of experience - freeing you to focus on what you do best. If you're using Bullhorn or any of their #marketplace partners, we know we can be of service. Let's chat: [email protected]

Excited to kick off the final week of Broad & Madison's inaugural month by announcing the hiring of Xiomara Stipe as a Senior Consultant! Xiomara brings nine years of invaluable experience, and her deep understanding of the Bullhorn Time & Expense product (BTE) significantly enhances our team's expertise. Xiomara's addition broadens our available offerings and strengthens our collective Bullhorn experience to an impressive 50 years among just four team members. It's a major win to have her on board! Looking ahead to our continued collaboration, Xiomara! #BroadAndMadison #NewHire