Calling all our pasta people — meet America’s next favorite snack: Tantos. ?? When Shark Tank alum Sean Knecht and Top Chef star Joe Sasto called us, they had an amazingly innovative snack (it’s a chip! it’s pasta! it’s both!) and a brand that didn’t match. We ran with the opportunity to create a world that felt Italian-ish, American-ish, and rip-open-the-bag-ish. Born from Joe’s cooking ingenuity, we wanted to communicate how seriously delicious this snack is while positioning them as a mass market breakout star. We had a lot of fun with bold typography, elements inspired by the flower-shaped chip, and language that leaned into the power of “yes.” How’d we do? Full case study: https://bit.ly/3yF97Ar
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