In today’s values-driven market, the New American Middle (NAM) consumer expects brands to go beyond products—they want brands that align with their beliefs. For brands, this is a powerful opportunity. By tapping into what truly resonates with the NAM, you can create meaningful connections that build trust and loyalty. It’s not just about selling a product anymore; it’s about standing for something that matters. Discover how our research can unlock the power of these values to elevate your brand strategy. Find the link in the comments below! ??
Britton Marketing & Design Group
广告服务
Fort Wayne，IN 2,327 位关注者
For more than a decade, BMDG has worked hand-in-hand with some of America’s favorite fashion and home goods brands.
关于我们
Our work is guided by three principles: 1. Embracing the New American middle and loving it for what it really is: the center. What we once referred to as Middle America has morphed into a more complex, more diverse, and more fractured group of consumers. They represent a massive, and thus influential, audience for virtually every brand. At BMDG, we refer to this group of consumers as the New American Middle, and we know how they think, what they feel, and what they aspire to. We put them at the center of everything we do, always seeking to provide them with valuable experiences that are relevant to their lives. 2. Making Aspirational Inspirational We fully embrace the logic that people want something they can aspire to. But somewhere down the line, the meaning of the word aspirational changed from “what you want” to “what you should want.” Part of our commitment to meeting the needs of the New American Middle is developing a more nuanced understanding of what these groups of people aspire to, what leaves them feeling proud and fulfilled. The brands we partner with understand this and deliver it for their customers. They don’t dangle perfect Instagram lives in front of them. They make their customers happy, not frustrated. Aspirational, yes. Undesirable or unattainable, no (thank you). 3. Authenticity, Civility, and Humility Rule Working with or in the “agency” business can often be a harrowing experience, with egos and self-centeredness casting a cloud over the work environment. Simply put, we don’t have time for any of that nonsense. Here at BMDG, we’ve consciously, and conscientiously, worked to develop our team and our methods based on the principles of commitment, introspection, and humility. These values are our secret sauce, allowing us to truly understand the New American Middle and speak to them from a place of authenticity.
- 网站
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https://www.brittonmdg.com
Britton Marketing & Design Group的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Fort Wayne，IN
- 类型
- 私人持股
- 创立
- 2006
- 领域
- Branding Creative & Strategy、Integrated Marketing Communications、Photography & Video、Design & Production、Merchandising Design、Stationery & Gift Design、Inbound Marketing、Content Strategy、Planning、Audience Blueprinting、Social Media Marketing、Content Creation、Catalog Marketing、Audience Targeting、Lifestyle Marketing和Marketing to women
地点
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主要
获取路线
6112 Constitution Dr.
US，IN，Fort Wayne，46804
Britton Marketing & Design Group员工
动态
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Communities today are more than just physical spaces—they’re built around shared values, interests, and lifestyles. The New American Middle (NAM) reflects this shift. It’s not defined by geography or income, but by a mindset and shared values, challenging the traditional idea of Middle America being limited to regions like the Midwest. With over 50% of the U.S. population falling into the NAM, it’s crucial for brands to rethink their approach to engaging this audience. By tapping into these diverse, value-driven communities, brands can build meaningful, lasting connections with consumers—no matter where they are or what unites them. Discover how the core values of NAM can elevate your marketing strategy: https://lnkd.in/eSwTqxTK?
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Over the last decade, brands have shifted from flashy ads to creating authentic experiences that resonate with what women truly value. In our latest blog, we explore how these changes empower women as decision-makers and what that means for the future of marketing. https://bit.ly/3ANQU4U
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How do you define a brand’s true identity? Our Brand DNA process goes beyond the surface, helping brands like Jude Connally articulate their core essence. By honing in on their values and unique messaging, we helped Jude Connally Clothing stand out in the competitive fashion market, creating a brand that truly resonates with their audience. From strategic insights to impactful visuals, our work with Jude Connally showcases the power of clear, authentic branding. When a brand’s DNA is aligned with its audience, the results are transformative. Curious how our process can unlock your brand’s potential? Learn more at https://lnkd.in/e3KGNHZN
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Keeping up with color trends is not just about aesthetics—it’s about staying relevant in a competitive market. In today’s fast-paced landscape, color choices can make or break how a brand is perceived. Color tells a brand’s story, evoking emotions and building instant connections with consumers—often before they read a word of copy. Iconic brands are recognized by their colors, tied to the emotions they want to inspire. In an age where attention spans are shrinking and visual content dominates, mastering color trends is essential for brands looking to lead, innovate, and make a lasting impact. Don’t just follow trends—set them.
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In a time where consumer loyalty is constantly shifting, understanding how your brand is perceived has never been more critical. Our Brand Affinity Index provides brands with the tools they need to measure their influence and impact in a crowded marketplace. By gaining deeper insights into what your audience values, you can refine your strategies and strengthen your brand's position. Are you ready to discover how your audience truly sees your brand? Let us help you uncover the insights that drive engagement and lasting loyalty! https://lnkd.in/eEzqgyyM
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The Britton team is excited to be taking part in the?Indiana Women IN Tech Week?initiative along with our friends at?Fort Wayne Tech. This fantastic week is all about celebrating and empowering talented local women and we couldn't be happier to be part of it. See you at brunch!
We're excited to be part of the Indiana Women IN Tech Week initiative here in Northeast Indiana! ? See what we're doing here in NEI! https://lnkd.in/g5KHKSDf Get tickets for Brunch ($35): https://lnkd.in/gzV2_566 Register for the Career & Resource Fair (Free): https://lnkd.in/gBACVEXq ?? Check out the statewide initiative at: https://lnkd.in/d2JVDsJB
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Thank you?David C. Baker?and?Blair Enns?for your recent shoutout on the 2Bobs podcast. We’re continuing to see the New American Middle values sparking interest and conversations among brands eager to connect with this, no longer overlooked, consumer group. As a matter of fact, according to our recent Q2 study,?84.3%?of New American Middle consumers believe it’s somewhat, very, or extremely important that brands express their values and beliefs to their customers. This is a huge opportunity for brands that want to understand how to scale brand relevance through our proprietary Values Positioning framework. See our research and contact us at?https://lnkd.in/eXJH2TYz?
"The expert's expert"—NYT. Author of 7 books, inc "Selling Your Professional Service Firm" + "The Business of Expertise" + "Secret Tradecraft". I help entrepreneurs build strong, sellable firms. Co-host: 2Bobs.com
Horizontal positioning is the default preference of people in the creative space because they think they'll be bored in one particular vertical. There are there other advantages of a horizontal positioning, and four huge ones for vertical, but horizontal is the default choice for many people. Unfortunately, the largest challenge of such a positioning is addressability. But if you can solve that, it can be wonderful. Especially if you strengthen it with something like proprietary research. Blair Enns and I talk about that in our most recent episode, and I really like how it turned out. Short, too, at 23 mins. https://lnkd.in/eHzjyn9J
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Growth alert: We are looking for a few new team members. If these aren't a good fit for you, maybe someone in your network is? We would appreciate a share/re-post. Social?Media?Strategist The Social Media?Strategist will be responsible for developing, strategizing, executing, and managing various forms of social media marketing tactics, channels and strategies?to achieve specific business objectives. Copywriter?/?Copy?Editor The successful candidate must be passionate about writing and brand storytelling in various forms, including print and digital. Our ideal candidate would be a writer, editor, and creative strategist all in one, who is able to confidently present their own work to clients. Content?Strategist The Content Strategist will be responsible for developing, executing, and managing various forms of content to achieve specific business objectives. https://lnkd.in/eGQwgDVf
Careers
brittonmdg.com
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We have a few new roles (see below) to fill as we are growing. Would love for you to take a look, apply, and join our team. Current open listings: Copywriter / Copy Editor Content Strategist https://lnkd.in/eGQwgDVf #jobopenings #marketingagency #socialemediamarketing #copywriting
Careers
brittonmdg.com