Briteweb

We’re excited to share that Briteweb's CEO, Jill de Chavez, will be a featured speaker in The Globe Leadership Institute’s Leaning into Leadership course kicking off in June! EDIT: On June 11th, Jill will be participating in the session on Executive Insights for Future Success for Women, drawing from her own experiences leading high-performing teams. Our team has experienced firsthand the impact of Jill's leadership, and we’re thrilled that participants will have the chance to learn from her expertise. Hope to see you there! ?? Learn more and register here: https://tgam.ca/41rqEI2

Well said, Jill de Chavez. ?? ?? We know that real change happens when leadership reflects the world we want to see. Grateful for the women who push us forward every day—and for the work still ahead. ?? #IWD2025 #WomenInLeadership #EquityInAction

A Ribbon unlike the others. Ribbon Community (Ribbon), formerly AIDS Vancouver, has supported and improved the lives of people affected by HIV/AIDS for over 40 years. Their team approached us to reimagine their identity for a new era of HIV support, prevention, and care—one that reflects where the organization is headed, while still honouring its proud history. Moving away from AIDS Vancouver stemmed from two key realities: first, the organization's breadth of community work extends beyond Vancouver—and having a name that specified a region felt exclusionary to those outside of it. Secondly, and most importantly, the persistent stigma surrounding HIV/AIDS made the inclusion of ‘AIDS’ in the name uncomfortable for some audiences. It was time for a change. For decades, the red ribbon has symbolized HIV/AIDS awareness and advocacy, appearing in countless organization logos. Ribbon Community’s new name was a chance to reimagine this beloved symbol in a bold, dynamic way. We’re proud to have helped Ribbon Community transform its brand and we continue to support their journey to end stigma.?? Our work together included: → Naming → Brand Strategy → Messaging → Visual Identity → Brand Support Read the full case study: https://ow.ly/OO1050V7m3J

When everything around us feels heavy and chaotic, it can be tough to tap into your creative spark. But here’s the thing: the need for creative minds is greater than ever. ?? ?? Even when we don't feel up to it, showing up is the first step. At Briteweb, we believe creativity is a journey, not a destination. Building strong habits, embracing the unexpected, and knowing when to let go of perfection help us stay grounded and keep moving forward—even when we feel stuck. ?? The world will always need fresh ideas, and sometimes, the most powerful thing we can do is simply ? begin?. #creativity #creativeprocess #socialimpact #inspiration #designthinking #getunstuck #creativeprinciples https://lnkd.in/giGPPkMQ

Last week, our remote team came together by the ocean—surrounded by snow, sunshine, and fresh ideas. With team members spanning Alberta, Toronto, Niagara, and Victoria, we gathered on the traditional territories of the Tla’amin, Klahoose, shíshálh, S?wx?wú7mesh, and Xwémalhkwu Nations on the Sunshine Coast of British Columbia. ?? The team came together for a?Kitchen Sync—a shared space for open conversation about anything (and everything; just as the name suggests). It was a meaningful time to connect in person about common themes in our lives, communities, and the world around us. It was a week of dreaming, creative problem-solving, and deep conversations about how we can better support our clients. In a time of rapid change and uncertainty, we’re thinking critically about how to show up with clarity and impact. As we watched the sun rise and set, we reflected on our purpose, partnerships, and privilege. We're honoured to help elevate the impactful work of our inspiring clients. The road ahead isn’t easy, but standing alongside those fighting the good fight fuels our commitment more than ever. ??

Big kudos to Marissa Korda for the launch of Grantbook’s new website! ???? Grantbook helps grantmakers leverage technology to create more effective, efficient, and impactful giving. As a B Corp-certified organization, they’re committed to using business as a force for good—helping philanthropy work smarter and create greater impact.?We’re thrilled to see their new site bring that mission to life. Our team had the privilege of working with Grantbook to help craft a brand that reflects their expertise, values, and commitment to innovation in philanthropy. Seeing that brand come to life on their new website is such a full-circle moment! ? Check out their new site and brand, here: https://grantbook.com/ #Branding #NonprofitDesign #BCorpCertified #Philanthropy #Grantmaking

Make your brand work for everyone. Think of brand accessibility as opening doors rather than checking boxes. ?? When we design with everyone in mind, we don't just comply – we connect. ?? Unfortunately, a lot of brands approach accessibility as an afterthought. But the most impactful brands build it into their foundation. Here's why it matters: ?? Clear, accessible design makes your brand more memorable ?? Thoughtful color systems help your brand communicate effectively across all contexts ?? Flexible brand assets ensure your story can be told across any medium ?? Inclusive brand guidelines empower your team to create with confidence When you prioritize accessibility, you end up with a stronger, clearer, and more effective brand overall. Ready to make your brand work harder for more people? Let's talk about building accessibility into your brand's DNA. #BrandStrategy #Accessibility #InclusiveDesign #BrandEvolution #DigitalInclusion ?? Save this post for future reference and share it with someone who might find it valuable.

At Briteweb, we’re proud of the work we do—and even more proud of the incredible organizations we partner with. Every day, we stand alongside our clients in their mission to make the world a better place. From healthcare and education to climate justice and human rights, we see how their efforts bring us closer to this shared purpose of a brighter, kinder, and more just tomorrow. As we step into 2025, we remain deeply grateful for the opportunity to amplify their impact through powerful visual storytelling. We’re honored to share this space with our partners and collaborators, and stay committed to doing a world of good—together.

Your brand guidelines should set the vibe, not kill it. ??? In 2025, we're leaving behind guidelines that feel rigid and restrictive. Your brand guidelines should be a living document that empowers your team to create with confidence, while maintaining consistency. When we worked with Arts Midwest on their organizational rebrand, we developed brand guidelines that would showcase how brand elements can flex and adapt while staying recognizable—like how their signature wave element transforms across mediums while maintaining its core identity. Instead of endless "don'ts," effective guidelines show what's possible. They provide creative guardrails that encourage exploration within a clear framework. The results? ?? Your teams feels empowered rather than restricted ?? Brand recognition improves through consistent yet flexible application ?? Content creation becomes more efficient ?? Digital adaptation becomes seamless Ready to transform your brand guidelines from a rigid rulebook into a creative toolkit? Let's chat: https://lnkd.in/gVhAV7_D #BrandStrategy #CreativeDirection #BrandGuidelines #DesignThinking

"See yourself in STEM." ?? ?? When State University of New York at Old Westbury (SUNY) approached us, they were facing a common challenge: their message wasn't reaching the students who needed it most. Despite having an impactful program, they weren't breaking through to students who hadn't imagined themselves in science or tech. Together, we uncovered a crucial insight: students needed to see the possibility before they could see the path. By shifting from institutional language to student-centered storytelling, we created a brand that showed students they belonged in STEM, not just what STEM could offer them. The result? STEP was able to more effectively recruit students, attract funders and partners, and demonstrate their impact in a way that resonated with their entire community. Sometimes, changing how you tell your story changes who shows up to hear it. ? In 2025, ask yourself: is your organization's message truly reaching the audience you want to serve? If your storytelling could use some work (or you're not sure where to start!), we're happy to chat: https://lnkd.in/gVhAV7_D ?? Full case study here: https://lnkd.in/gXiuqDDX ??? STEP at Old Westbury's website: https://lnkd.in/gTMDBq6g