BRINK

We're thrilled to celebrate the success that BRINK and Human Rights Campaign are having with their poignant and timely short film, "Daniel Really Suits You". An Official Selection for the Sundance Film Festival's 2025 Brand Storytelling Award, the short is part of a broader ad campaign, coming at a time when trans youth are unfortunately under attack across the country. Watch the full video ?? https://lnkd.in/ekMT7r77 Not only is the short a breathtaking work of art, it is also a wonderful example of Creative and Data teams working together to validate creative concepts and test different approaches. From HRC: "Message testing around 'Daniel Really Suits You' continues to show that when people unfamiliar with transgender youth learn more about their lives, they walk away feeling more positively about LGBTQ+ people. When compared with a placebo video, testing showed a net +5 shift when asked about people’s rights to express their gender openly, [...] Those who saw the ad were also less likely to say the country has gone “too far” in accepting transgender people and more likely to say we have not gone far enough, with a +6 net shift."

Did you hear? Our HRC short film "Daniel Really Suits You" has gotten another big accolade - a Vimeo Staff Pick! "Of the millions of videos uploaded to Vimeo annually, the Vimeo Curation Team has hand-selected yours to be featured in a collection of truly exceptional work. You’re now in the company of groundbreaking filmmakers that have gone on to win huge commercial contracts, critical acclaim, and the biggest film awards in the world. We understand how much effort goes into making a film, and we are elated to welcome you to the Staff Picks family." Watch it here: https://lnkd.in/etuVGJPJ

Our short film for Human Rights Campaign “Daniel Really Suits You” is an official selection of BrandStorytelling 2025 and will be screening during Sundance Film Festival. This puts HRC and the work of the BRINK team alongside brands like Nike, L’Oreal, P&G, John Deere, and REI. I'll be in Park City in January. Let me know if you are too.

Art is rebellion. Art is survival. Art is human nature. Pima Community College Arts department reminded us that pursuing any degree of creativity isn’t impractical—it’s fundamental to who we are. As a result, the new #website we designed for them is an empowering love letter to the artists in all of us. Check it out: www.pimaarts.com

This short film presented by Human Rights Campaign was built on real lives, real families, and all too real teenage milestones. We cast the Trujillos and their son Daniel (not actors) to reveal a simple truth: transgender youth experience the same love, joy, and challenges as anyone else. Today is the world premiere of "Daniel Really Suits You" Directed by Karimah Zakia Issa Written by Ace Clamber & Karimah Zakia Issa - she/her Based on the real life of Daniel Trujillo and his family Produced by Joshua Belhumeur Reed Chandler Malcolm Critcher Executive Producers Wes Jones Amy Oden Director of Photography Symeon Platts Edited By Matthew Decker Co-Producer & Assistant Director John Shay Casting By Reed Chandler CAST Daniel Trujillo….as himself Lizette Trujillo…as herself Jose Trujillo…as himself Melody David-Baker…DMV employee Adrian Islas…best friend Mya Figueroa…skateboard friend 1 Iggy…skateboard friend 2 Mackenzie Salmen… skateboard friend 3 CREW Alejandro Olmedo…Assistant Camera Gilbert Rataezyk…Gaffer Jafeth Cruz-Miranda…Key Grip Reymar Reyes…Grip Angel Marquez…Sound Mixer Noel Yarmolovich…Production Assistant Andrea Ruiz…Production Assistant Andrea Osojnik…Graphics / Titles Production Partner Monsoon Production Services Tucson, AZ SPECIAL THANKS Luc Goodhart The Baum Family Arizona Aids Foundation Monique Vallery City of Tucson Jay Brown Geoff Wetrosky Ellen Kahn Soukaina Dia Made possible with generous support from Comic Relief US

Scott is doing great work stewarding The John F. Kennedy Center for the Performing Arts brand. Thanks to everyone who came out for a fireside chat between him and our CEO Joshua Belhumeur.

Friends in DC: On Sep 4 we are hosting a panel called "Branding the Arts" in partnership with AAF DC - American Advertising Federation DC Chapter featuring our own Joshua Belhumeur and Scott Bushnell, Creative Director & Brand Strategist at The John F. Kennedy Center for the Performing Arts. Arts organizations across the country face the dual challenge of an aging patron base and shrinking interest in traditional membership models. In this chat, we?will delve into the work The Kennedy Center is doing to build a strong brand that resonates with young and diverse audiences and how it comes to life through advertising, content and experiences. We will also discuss how arts organizations can remain a vital part of our cultural fabric by both evolving to meet changing expectations and by putting in the work to help inspire young?people to see and believe in their value. Registration required: https://lnkd.in/gtqchGb3

?? Navigating the Intersection of Creativity, Ethics, and Cultural Impact ?? Had an incredible conversation with Joshua Belhumeur and Malcolm Critcher from Brink Media, and the hosts behind the award winning "This is Propaganda" podcast. We delved into some of the most pressing issues in the marketing world today—how creative agencies can balance profit with purpose, the role of brands in driving social change, and the ethical implications of modern advertising. Brink Media isn't just another agency; they are pioneering a new approach to the attention economy. With a portfolio that spans marketing, advocacy, and film production, Joshua and Malcolm are not afraid to challenge the status quo. They are pulling cultural levers that could lead to significant societal shifts, all while maintaining a strong ethical foundation. ?? Key Takeaways: - The fine line between propaganda and marketing. - Why authenticity and integrity are crucial in today's media landscape. - How to create impactful work without compromising your values. If you're curious about the future of marketing and want to hear some thought-provoking insights, I highly recommend checking out this episode. ?? ?? Watch on YouTube: https://ow.ly/Jp1F50SYNs0 ?? Listen on Spotify: https://ow.ly/OXua50SYNrZ #Marketing #EthicsInBusiness #CulturalChange #BrinkMedia #Podcast

Join us for a dynamic discussion featuring Joshua Belhumeur from BRINK and Amy Oden from the Human Rights Campaign on August 14th. We'll dive deep into the powerful role of advertising in igniting political and social movements. Don't miss out on: - Exploring iconic work that has changed minds and sparked political action - Discovering strategies that truly shift perspectives, even in today’s polarized climate - Debating the impact of corporate brands: Is it "woke-washing" or genuine support for movements? Stay for the networking reception afterward to connect with our speakers, fellow attendees, and potential collaborators. Share your stories, exchange innovative ideas, and build new partnerships to amplify the positive impact of advertising. Join us and be part of the conversation that’s driving change! https://lnkd.in/eA5ZmEcv Host and sponsored by BRINK.

In DC August 8th? Come enjoy an advance preview of a talk we'll be giving at SXSW 2025 and after share beverage with us and the other cool people we know. ?????? ?????????????? >>> What do you picture when you hear the word “propaganda”? Nazis? North Korea? The CIA? Why not the Geico Gecko or Barbie movie? In this talk, we challenge the marketing profession’s delusions about the origins, techniques and cultural impact of the work we do. We examine how 20th century wartime propaganda became the foundation of all consumer marketing and dissect how it evolved across generations of media, with consequences we are all facing today.