Brilliant Marketing

? Marketing can be tough—but you don’t have to do it alone! Join us at Marketers Meetup for a morning of networking, idea-sharing, and connection with fellow digital marketers, social media managers, and creative minds. ?? ? Expand your network ? Meet industry pros & freelancers ? Enjoy great coffee & casual convos ? Co-work for the day at a special rate! ?? Thursday, March 13, 2025 | ? 9-11 AM ?? Her Connection Hub, Downtown Bellingham Don’t miss out—RSVP now! https://loom.ly/y-X0Apg #BellinghamMarketing #Networking #MarketingMeetup #SmallBusinessCommunity #CreativeCollaboration Downtown Bellingham Partnership

When you hear your name on the Zoom call and weren’t paying attention... #WorkFromHomeLife #ZoomFails #CaughtOffGuard

Almost two years ago, we had the honor of partnering with the Goldendale Area Chamber of Commerce and the Washington State Department of Commerce to host a marketing workshop aimed at helping small businesses thrive in a small, rural town. ?? The challenge: Goldendale’s business owners had limited time and resources for marketing, so they needed a hands-on workshop to develop their brand story and create an actionable marketing plan. Here’s a glimpse of what we created: ?? A 2.5-hour interactive marketing workshop ?? Custom workbook to help attendees craft their brand story ?? Small group sessions for feedback and brainstorming ?? One-on-one coaching to ensure each business received real-time guidance The results were incredible: ? 100% satisfaction rate from attendees ?? “It helped me define myself in new ways and realize I offer a valuable product.” ?? “It motivated me to take the next steps.” ?? “I now have a better idea of where my business strengths are.” Thinking about a branding or marketing workshop for your business or community? Let's connect! https://loom.ly/jvNlPSs

Are you googly-eyed yet? ?? We'll help you snap out of it and get you back to your big vision!

??? This video recently resurfaced in our office, and we couldn’t resist sharing it again! It’s always fun to revisit the story of how Brilliant Marketing got its start (especially over a glass of wine??)! https://loom.ly/NQES2pI

A sneak peek inside our Marketers Happy Hour with our Co-Founder Emily Trickey and the Downtown Bellingham Partnership and Good Chance Creative ???? We brought together over 40+ marketers and creatives in the Bellingham community to foster collaboration and connection. We walked away with new friends and our cups full! Thank you to everyone who joined us! Save the date for our next meet up on Thursday, March 13 at Her Connection Hub. More details soon.

We recently wrapped up a Marketing Strategy Intensive with one of our clients, and here’s a behind-the-scenes look at the exact process we follow: 1?? DISCOVERY WORKSHOP We kick things off with a focused session to uncover their goals, identify target audiences, and analyze their current marketing channels and metrics. This step helps us pinpoint what’s working and what needs to change. 2?? MARKETING AUDIT We assess their current marketing efforts across four critical areas: ?? Customer understanding ?? Branding & messaging ?? Marketing foundations ?? Holistic marketing strategies We also conduct a competitive audit to uncover whitespace opportunities. 3?? STRATEGY WORKSHOP Next, we collaborate in a 2-hour workshop to brainstorm and prioritize marketing and content ideas, ensuring they align with their goals. 4?? ASSESSMENT + ROADMAP WORKSHOP Finally, we deliver a Marketing Assessment + Roadmap that includes: ?? Marketing and business goals ?? Target audiences ?? Current marketing channels ?? An assessment of what’s working and what isn’t with recommendations for improvement ?? Top marketing strategies to achieve your goals ???Top 5-10 marketing priorities over the next 6-12 months ???Additional marketing strategies and tactics to explore in the future ?? Recommended tools ?? Budget and timeline ? This scaled-down approach to strategic marketing planning is perfect for businesses that want actionable clarity and the tools to start moving forward right now. Curious how the Marketing Strategy Intensive can help their business hit the ground running? Let’s connect!

Meet Forrest Templin, our new Ad and Social Media Specialist! ? Forrest is a student of business and conscious marketing. Originally from the stunning coast of Sonoma County, CA, he’s in his last year of school pursuing a Marketing Management & Leadership degree at Western Washington University. A passionate community builder and innovator, Forrest is also an avid naturalist, cyclist, splitboarder, and—fun fact—a budding flute player! ?? Join us in welcoming Forrest to the team as he helps us craft bold, intentional, and impactful campaigns.

SEO isn’t dying—it’s evolving. With the rise of AI and smarter search algorithms, the old tactics (like stuffing pages with keywords) are fading, but the core principles of SEO remain crucial. Here’s what’s changing: ?? Long-tail keywords are still important. AI thrives on context, so focusing on specific, conversational phrases can help your content connect with real people and their nuanced searches. ?? User intent matters more than keyword count. It’s about creating value-driven, relevant content. SEO is about working with AI, not against it. Don’t abandon your strategy—adapt it! ?? Dive into this article by Neil Patel to explore why SEO is far from dead and how you can stay ahead of the curve. https://loom.ly/lb0ZYtc

Recently, one of our team members asked how we keep up with trends and stay sharp in the marketing world. These are a few resources we put together: ? HubSpot: A treasure trove of marketing articles and a free learning library @hubspot ? Google Search Trends: Stay ahead of the curve with trending searches @google ? Marketing Brew: Short and sweet updates to stay in the loop @marketingbrew ? Harry Dry’s Newsletter & LinkedIn: Simple, practical tips on copywriting @Harrydry ? GirlPower Marketing: Social trends with a focus on women @girlpowermarketing ? Contagious by Jonah Berger: A classic on why ideas catch on ? The Art of Communicating by Thich Nhat Hanh: Mastering meaningful communication What’s your favorite marketing resource? Drop it in the comments! We’d love to expand our list. ??