BrightSign LLC

Finally, time for the Big Dance as NCAA’s #MarchMadness kicks off?? Many will post about upsets, buzzer beaters, and their bracket, but those attending the games will have another focus: the action on the court and the digital signage! Yes, SIGNAGE! ? Deloitte reported that sporting event attendees experience “second-screen syndrome” with 77% of fans paying attention to multiple screens during a game. This includes the signage throughout the stadium showcasing replays, stadium promos, live betting odds, and advertisements. ? This growing phenomenon is causing a digital-first approach to stadium technology, and that starts with signage ?? ? What role would you like to see digital signage play at this year’s tournament? Let us know!?

From an entry-level job out of college to becoming a household name in AV, Misty Chalk plays a key role in scaling BrightSign and shaping the industry. She cited “the people” as the highlight of the AV industry, which is fitting for someone who builds lasting relationships with our partners and customers. Head to Commercial Integrator for the full story, alongside the other empowering profiles for #HerAVStory.

From Chicago to Taipei, our BrightSigners had a busy week!?Here’s a look at some of the highlights: ?? William Wang took the stage at a KanBan Culture seminar, showcasing BrightSign and partner solutions. We demoed a BrightSign Built-In MOKA display, our edge NPU features, and an interactive sensor solution with Nexmosphere! ?? Ashley Zick teamed up with BlueStar US to host a lunch at CDW’s beautiful office in Chicago. The BrightSign media player, purple skittles, and chocolate at our table were unpaid actors! It’s always a pleasure to see our partners and customers on the road ??Where to next for the BrightSign team? ?

Creating unique digital signage experiences can be difficult… but what if bringing them to life was easy? With BrightSign Built-In, it is!?? ? BrightSign Built-In is an all-in-one system-on-a-chip (SoC) solution that combines BrightSignOS? with commercial-grade displays from our trusted manufacturing partners. Simply put, you get security, performance, and reliability, without an external media player.? ? Whether it’s wayfinding in a bustling airport, or a cool kiosk for your new boutique, there’s a BrightSign Built-In display to get the job done.??

Big ideas and bold conversations at the AVI-SPL Sales Acceleration Summit in Orlando!?? The summit was a success and the “Daring to Dream” theme was on full display. Whether it was meeting new faces or the opportunity to connect with our partners and customers, we challenged ourselves to think BIG. Cheers to everyone who stopped by our booth and to AVI-SPL for putting on a great event. Til next year!??

Talk about some exciting news??? ? AVNation Media’s Readers’ Choice Awards have named the XC5 player the Best Video Wall Product! A huge thank you to our partner ecosystem and customers for your trust and support—this win is yours as much as ours.? ? Read for more about how the XC5 sets the standard for visual excellence, bringing your signage concepts to life??: https://bit.ly/3Dd3ADJ?

The 2025 #Oscars proved that millions around the globe tune into what’s happening on the big screen, but what if we told you that interactive digital displays can take the power of film to the next level? ???? ? BrightSign technology brought fans of the Oscar-winning Wicked film together during its Regal NYC premiere, allowing them to try on virtual outfits from the movie and wear Elphaba's iconic hat!?? ? By thinking outside the box, Regal transported fans to a mythical world, creating a memorable and shareable experience. That’s the power of interactive digital displays.? ? Round of applause GEENEE SuperDNA 3D Lab??

As digital signage becomes more sophisticated, the ecosystem becomes more important ??? ? This was just one of the many gems shared during Steve Durkee’s appearance on Screens Unscripted with Sony | Professional US & Canada and Brawn Consulting.?? ? Together, they discussed timely topics like AI in signage, the importance of partnerships, future-proofing activations, and the significant role media players have in bringing signage concepts to life.? ? Head over to Sony’s YouTube to hear the full discussion, and let us know your thoughts ??: https://bit.ly/3EWaBZY?

Asking the tough questions with Alesia Hendley???? Whether it’s rating digital signage on a scale of 1-10, describing its future in one word, or answering the ever tricky 16:9 vs. 21:9 question, it’s finally time to get to the bottom of this. Hear the industry’s thoughts and let us know your signage hot takes! See more from BrightSign and Alesia??: https://bit.ly/3XfZRMd

Talk about energy, Integrated Systems Europe (ISE) was remarkable. ? While every #ISE brings new opportunities for the signage and A/V industry, something about this year’s show just felt different. ? Whether it was the immersive technology on display, engaging conversations with media and creators, or seeing our partners and customers throughout the show floor, ISE 2025 has us energized for the year ahead. ? We’ll see everyone in Barcelona next year! ??: Ian Palmer