Bright Sail Communications

Cheers to 4?? months in business! ?? Time has flown since I launched Bright Sail Communications??, and I’m so grateful for the journey so far. This past weekend, I captured the magic of Chef Mimi Lan’s (@thetastecurator) Valentine’s ?? pop-up dinner at Swallowtail Farm (@swallowtailcsa) in Gainesville—an incredible experience filled with amazing food. I also got to enjoy delicious desserts by pastry chef Rebecca Reed (@thebakerreed), whose baked goods are featured in restaurants all over Jacksonville! Helping talented business owners shine is what I love most. ???? Chef Mimi is now booking private dining experiences for those looking for a thoughtfully curated meal—check out her website (which I helped redesign!). ???? tastecurator.com If your business or organization needs marketing and communications support, let’s connect! Reach out anytime at [email protected]. #Marketing #Communications #Storytelling #Nonprofits #SmallBusiness #BrightSailCommunications

?? ?????????????????? ???????????? ??????????! ?? In a dramatic twist, TikTok was banned for a brief 12 hours in the US, and Instagram didn't hold back on the opportunity! By now, you've probably noticed that Instagram has switched up your profile grid layout from the classic 1:1 square to a taller 4:5 ratio. ?? We know this has stirred up a lot of mixed feelings - our thoughts are with everyone who carefully curated their feed over the years. We're feeling it too! ?? (And a special shoutout to all the social media managers out there this week... hang in there!????) But, don't let this deter you from posting! We've put together the ultimate Instagram size guide, covering all content types and sharing our top tips for posting on the platform! ? Unfortunately, the changes don't stop here. Instagram has more updates on the horizon. Here's what you can expect: ?? Reels are getting longer, extending to 3 minutes long (We see you Mr Zuckerberg, trying to be TikTok??). ?? New customisation options for thumbnails and feeds. ?? Instagram story highlights will move from the top of your profile to its own dedicated tab (Just like Reels). ?? A new tab in the Reels feed will show videos that your friends have liked. ?? And, of course, Edits, their soon-to-be-released video-editing app (Could this be the next CapCut???♀?). We'll keep you in the loop with changes as we learn more! For now, swipe through our FREE guide specifically designed for the new grid layout. Or if you want your own copy, head to our website and download your own to keep! ???? https://lnkd.in/eMqtPPr6 -- Need assistance with your social media strategy? We've got you covered! ?? Get in touch with us today to help you realise your digital vision! ?? 01924 802 185 ?? [email protected] ?? Peach House East, Nostell Estate, WF4 1AB #Instagram #Meta #MarketingTips #SocialMedia #SocialMediaUpdates #DigitalAgency #PostGuide #ContentStrategy #InstagramTips #InstagramUpdate

Rule of thumb for social media platforms: Facebook is about community. You’ll see lots of groups to join as you scroll. Create or join groups and build community with people. Instagram is about engagement. Engage with people through polls (in stories and captions), sharing links, commenting, sharing Reels, etc. LinkedIn is about connecting with professionals. Connect with everyone you meet, interact with them, and form relationships like you would if you were taking a client out to lunch. Share your professional insights and experiences to highlight your expertise, via posts and newsletters. Join groups related to your professional development and interests. TikTok is a search engine and has an in app video editor. Use all of its features to make sure your posts are picked up by the search (on screen text, music, location, caption, etc). The more you give it, the more you’re likely to be tagged in a search topic. Even better if you’re using the sister app, CapCut, to produce videos and share them to TikTok. YouTube is where you’re going to go for long form video, with things like tutorials, and it’s a search engine much like TikTok. Post your video podcast recordings here in full, and share clips in YouTube shorts, as well as in shorter clips across other platforms. Make sure you’re using the description and captions to get your keywords picked up by the search engine. X, Threads, and Bluesky Social are mostly used as news aggregators, where you can get the TL;DR on news stories and share your thoughts on them with others in short form. They’re also used for storytelling in longer form via the thread functions. This is where you go to spark and join conversations about current events. What else would you add?

You're fired... ?? Client: Social Media Marketing isn't working...we didn't get any sales. Most businesses think organic social content will drive sales. No, no, no! ? It's really about building relationships, fostering community, and earning trust. How? By being relatable, sharing value, making people laugh, and showing your true self. People can spot overly promotional content from a mile away. Yes, selling has its place in your strategy but that’s another conversation entirely. Things have changed after 2019! Social media is SOCIAL media — not SALES media. ?????? #socialmedia #content #viral #trending

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