BrightLine

We'll be at #CTVConnect tomorrow and Thursday in NYC! We'd love to see you there. ?? Set up a meeting at [email protected].

?? With March Madness around the corner and the NBA playoffs close behind, we’re looking back at some of the most engaging sports campaigns we've been part of. From the Olympics to the NFL, we’ve helped brands tap into major sports moments with interactive formats like polls, trivia, marquees, and static frames.??Check out our latest blog post to see some winning campaigns that brought fans closer to the action: ?? https://lnkd.in/eZXx-vUq #interactiveads #interactivectv #engagementads #ctvadvertising #sportsads #sportsadvertising #marchmadness #nbaplayoffs

?? “Over 70% of our client base returns every year,” BrightLine's Michael Bologna says, "because engagement rates and interactivity are greater than they thought they would be.” In this episode of Televisionation, Mike and Tracy Swedlow break down: ?? The evolution and bright future of interactive CTV ads ?? How our new partnership with TripleLift makes executing interactive campaigns seamless across multiple publishers ?? Why advertisers are doubling down on engagement-driven formats Watch the whole interview here: https://lnkd.in/d6AQPxtp #ctv #interactiveads #ctvadvertising #advancedadvertising

Michael Bologna, Chief Accelerator at BrightLine.tv, talks with me about how their ads did at the Olympics and the importance of industry unity when solving hard problems. Full interview here: https://lnkd.in/gxXeCzD3 #InteractiveContent #MediaInnovation #FutureOfAdvertising #CTVAds #IndustryCollaboration #ContentTrends #DigitalMedia #OlympicsExperience #MarketingStrategy #AdTech

?? Exciting news! Telescope is partnering with BrightLine, the industry leader in interactive CTV advertising, to bring real-time audience participation to streaming ads—for the first time ever! ???? By combining our proven real-time engagement technology with BrightLine’s interactive CTV ad platform, advertisers will be able to integrate live voting, polls, trivia, and play-along experiences directly into their streaming ad campaigns—turning passive viewing into dynamic, interactive engagement. See the great coverage from Streaming Better here: https://lnkd.in/ecgCgrmy Or read more and see mockups on our website here: https://lnkd.in/gfA_PUps #TeamTelescope #BrightLine #CTV #InteractiveAds #FanEngagement #AudienceEngagement

Our next case study is the one where fans played along with Friends trivia! ?????For the show’s 30th anniversary, we partnered with Warner Bros. Discovery to turn love for the show into interactive engagement. Using their remotes, viewers answered classic Friends trivia while streaming their favorite episodes, bringing a whole new level of participation to the experience. The results speak for themselves: ???? 10x engagement rate vs. benchmark ?? 20% share of voice for a sponsoring brand ?? 90% of participants knew Ross’s monkey’s name (Marcel!) This campaign proved that interactive ads don’t just capture attention—they create real engagement. Want to see how? Check out the full case study: ?? https://lnkd.in/exSKdpi8 #CTVAdvertising #InteractiveAds #FriendsAnniversary #StreamingInnovation #AdTech

Big announcement! ?? We're teaming up with Telescope to bring live audience participation to streaming ads, enabling brands to engage viewers with real-time polls, trivia, and play-along experiences right on the biggest screen in the home.????? As the pioneers of real-time audience participation (think American Idol ???), Telescope has powered interactive experiences across linear TV, social, and digital. Now, we’re bringing that same innovation to our interactive streaming ads—so viewers don’t just watch, they actively engage in real-time. Our product mock-ups below show a glimpse of what's possible with this partnership, including: ?? Live voting for your favorite reality show contender ?? Foodie trivia to test your knowledge against other viewers Read more on our website: https://lnkd.in/eXFyap5R #ctv #interactiveads #interactiveCTV #livepolls #livevoting #engagement #streamingtv Rob Aksman Michael Porter Brian Baldwin

https://lnkd.in/e4phjveU Don't be fooled by imposters, remote control engagement is the real TV interactivity. The data is strong with this one. #ctv #ctvadvertising #glassesmakemelooksmart Beet.TV, Lisa Granatstein, Katy Charles, Andy Plesser

?????“TV didn’t die—it evolved into a new streaming ecosystem.” In this Beet.TV interview, our President Rob Aksman dives into why remote control interactivity drives 125% higher engagement than QR codes and how CTV is reshaping brand engagement. Don’t miss this conversation on how Add-to-Cart ??, one-click purchases ??, and advergames ?? are transforming the way advertisers connect with audiences. ?? Watch now: https://lnkd.in/en_54iuY #ctv #remotecontrol #engagement #qrcodes #attribution #interactiveads

Our very own Michael Bologna is off to Puerto Rico for #BeetRetreatPR! ????? We're excited to dive into the future of CTV ads alongside some of our industry’s brightest minds. Will you be there? Let’s connect—reach us at [email protected]!