BrightFire Inc.

We are honored to announce Shibumi has been included in Gartner's 2024 Magic Quadrant for Strategic Portfolio Management! Read our recent blog to see how we improved our positioning in the “Ability to Execute” and “Completeness of Vision”. Read Now: https://hubs.la/Q02C65d80

If you're wondering if your company is ready for innovation pipeline management, here are three minutes of wisdom from Laura Moran, VP of Product Innovation at pet food leader, BARK ??. Great insights! Based on her 25 years of innovation leadership at BARK, J.R. Simplot Company, and Mars Pet Food, Laura identifies three pain points that should tell you it's time to implement innovation pipeline management processes at your company: 1. Too many missed market opportunities 2. Wasted money on inefficient practices 3. Wasted cycles with supply chain partners If your company faces these kinds of issues, then Laura recommends a more consistent and optimized approach toward managing your innovation pipeline. To learn more, go to the full 15-minute interview via the link in the comments. Thank you again, Laura, for sharing your expertise! #productinnovation #portfoliomanagement #researchanddevelopment #innovationpipeline #phasegate

?? Stuff I wish I knew BEFORE…? building something nobody wanted Risk is high with new ideas. You don’t know: ?? - If people want it ?? - If you can build it ??- If you can make money from it There’s a trap most people fall for ?? They focus on building first (We’ve all done it) But why build it if nobody wants it? Because it’s easier & more fun! ?? Jerzy Gregorek says: Easy decisions → hard life Hard decisions → easy life What this means: 1?? Make the hard decision first: ? Decide to focus on customer needs 2?? Then do the numbers? ? Decide to focus on the financial side 3?? Then do the fun part ? Decide to build the product + tech May you make the hard decision first ?? ?? Share this with someone who needs to see it. P.s. have you ever built something nobody wanted? P.p.s. credit to Alexander Osterwalder, Yves Pigneur and Strategyzer for creating the Business Model Canvas and IDEO for developing the concept of desirability, feasibility and viability.

Grateful to learn from Laura Moran, VP of Product Innovation at BARK, who shares how smaller companies--with a start-up mindset--can get started with innovation pipeline management. Thank you Laura! Laura's entire career has been about technical business leadership - Over 25 years with Mars Pet Food, and later at the J.R. Simplot Company. She now leads innovation at BARK, one of the hottest and most innovative pet brands in the world ??. In this 3-minute segment, Laura describes four "baby steps" companies can take to get started, including: 1. Making all projects visible 2. Introducing a standard approval process 3. Iterating and evolving that process 4. Leveraging the data to create portfolio reviews For more valuable insights, go to the full 15-minute interview via the link in the comments. Thanks again Laura! #productinnovation #portfoliomanagement #researchanddevelopment #innovationpipeline #phasegate