Brighter Click

"We don't feel like we have a strategy behind our Facebook ad creatives and don't know what's making ads perform well." This is one of the most common issues I hear brands mention during the sales process. At Brighter Click, we’ve honed a unique methodology behind categorizing creatives to track their performance. Here’s a quick tour: ?? Our Creative Dashboard: Using a Google Sheets-based system, we tag and track each creative component. This granular approach lets us analyze everything from copy to landing pages. Creative Tagging System The number one thing you need from a Creative Tagging System is a comprehensive tracking method. CR# = Creative CO# = Copy HE# = Headline LP# = Landing page Ex. CR2 CO4 HE1 LP2 ?? Analyzing Key Metrics: We categorize creatives by brief, format, and theme, then measure them against account averages. This helps us spot which elements truly drive performance. The Central Report (shown in the video) allows for a quick glance at high-level performance. ?? Continuous Testing and Improvement: Every creative undergoes thorough testing. We aim for constant improvement, particularly in ROAS/CAC, ensuring our content stays impactful and relevant. ?? Strategic Insights: Our methodology extends beyond tracking. We use these insights to refine our creative strategies, continuously improving our approach. Measuring creative performance is an evolving art. How do you measure creative impact in your campaigns? p.s. Leave the comment "Ad Creative" in the comments or send me a DM if you'd like access to this tracking template. #adcreatives?#digitalmarketing?#BrighterClick?#marketinganalytics?#campaignoptimization

What's one question you should ask yourself when a project goes south? "Is it the process or the person?" Regarding creative teams, "Is it the brief or the person?" The process or brief is the foundation for a project. Fixing the foundation first helps prevent future issues and a culture of finger-pointing. In a recent chat with Greg Lambert, we discussed this and his mindset behind recruiting, interviewing, hiring, and training marketing teams. The entire Marketing Mindset Podcast episode with Greg is available on Spotify, Apple, and YouTube.